Defining the LineWork and Social (Media)

Betsy Hansen

@Website Publicity

January 14, 2010

Social MediaWhat is it… Really?

Telephone

Dinner or drinks

Writing letters or

emails

Playing golf

Playing cards

Clubs and Associatio

ns

Word of mouth

Social Media Tools

• Web provides another platform for networking over the web (partial list)

Who’s doing it?

• Almost 36M views on youtube.com

• Over 100K text comments on youtube.com

• Over 700K albums sold in one week (Thanksgiving)

What are you hearing about today?

• Facebook - 350M+ users - clear leader in social distribution- fastest growing demographic 35-44 women

• Twitter- the number of Tweets 12/20/09 exceeded the world pop, passing 6.8 billion Twitter messages posted

• LinkedIn- business networking, discussions within groups

Behaviors

• Behaviors– People are taking charge of their own experience– Defining their key influencers

• Audience– Who are they?– Where do they hang out?

Why Now?

• Why do you need to participate?– brand is being branded with or without you– influence brand awareness and brand reputation– improve search – increase web site traffic– generate leads, developing pipeline, increase

online sales

Communities in actionRock Art Brewery vs. Hansen’s Monster

Energy Drink

"It's phenomenal," said Matt Nadeau, who owns the Morrisville brewery with his wife. "It happened so fast. That's what's just amazing about this new power of traditional media, combined with social media, what tools that we have as Americans to fight against big power.”

*photo from logicaljuice; quote from manufacturing.net

Getting involved

• Need to know what your prospects and customers are saying– Being customer-centric– Get ahead of the PR– Understand more about who matters to you– Learn who are the key influencers in your space

Building a Social Media Plan

• Content is king - quality not quantity• Know what you want to accomplish• What are your goals as a business for social media

Where to begin?

• Taking the right steps to get started

1. Identify your social media owner

2. Listen Listen Listen

3. Learn

4. Define strategy

5. Select tools to use

6. Create content plan

Questions?

www.websitepublicity.com