@Wp Social Media 012510
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Defining the Line Work and Social (Media) Betsy Hansen @Website Publicity January 14, 2010
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Defining the Line between Work and Social (Media).What to think about before creating a social media strategy and how to get started.
Transcript of @Wp Social Media 012510
Defining the LineWork and Social (Media)
Betsy Hansen
@Website Publicity
January 14, 2010
Social MediaWhat is it… Really?
Telephone
Dinner or drinks
Writing letters or
emails
Playing golf
Playing cards
Clubs and Associatio
ns
Word of mouth
Social Media Tools
• Web provides another platform for networking over the web (partial list)
Who’s doing it?
• Almost 36M views on youtube.com
• Over 100K text comments on youtube.com
• Over 700K albums sold in one week (Thanksgiving)
What are you hearing about today?
• Facebook - 350M+ users - clear leader in social distribution- fastest growing demographic 35-44 women
• Twitter- the number of Tweets 12/20/09 exceeded the world pop, passing 6.8 billion Twitter messages posted
• LinkedIn- business networking, discussions within groups
Behaviors
• Behaviors– People are taking charge of their own experience– Defining their key influencers
• Audience– Who are they?– Where do they hang out?
Why Now?
• Why do you need to participate?– brand is being branded with or without you– influence brand awareness and brand reputation– improve search – increase web site traffic– generate leads, developing pipeline, increase
online sales
Communities in actionRock Art Brewery vs. Hansen’s Monster
Energy Drink
"It's phenomenal," said Matt Nadeau, who owns the Morrisville brewery with his wife. "It happened so fast. That's what's just amazing about this new power of traditional media, combined with social media, what tools that we have as Americans to fight against big power.”
*photo from logicaljuice; quote from manufacturing.net
Getting involved
• Need to know what your prospects and customers are saying– Being customer-centric– Get ahead of the PR– Understand more about who matters to you– Learn who are the key influencers in your space
Building a Social Media Plan
• Content is king - quality not quantity• Know what you want to accomplish• What are your goals as a business for social media
Where to begin?
• Taking the right steps to get started
1. Identify your social media owner
2. Listen Listen Listen
3. Learn
4. Define strategy
5. Select tools to use
6. Create content plan
Questions?
www.websitepublicity.com
