WHAT IS ROTARY?Presenter Date

#whatisrotary

#WhatisRotary

• Why we’re strengthening Rotary• How our research and strategy help

us• How to answer “What is Rotary?”

TODAY YOU WILL LEARN:

#WhatisRotary

“WHAT IS ROTARY?” - BEFORE

#WhatisRotary

WHY WE’RE STRENGTHENING ROTARY

#WhatisRotary

OBJECTIVES

• Clarify what Rotary stands for, how it’s different and why people should care

• Elevate awareness and understanding

• Motivate, engage and inspire current and prospective members, donors, strategic partners and staff

#WhatisRotary

ESSENCE VALUES VOICE

Our reason for being

Our beliefs Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

#WhatisRotary

ROTARY’S VALUES - WITH ACTIVE LANGUAGE

Diversity We connect diverse perspectives.

Vocational expertise, Service and Leadership

We apply our leadership and expertise to solve social issues.

Ethics and integrity We honor our commitments.

Fellowship and global understanding

We build lifelong relationships.

#WhatisRotary

ESSENCE VALUES VOICE

Our reason for being

Our beliefs Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

#WhatisRotary

• Smart• Compassionate

• Persevering• Inspiring

OUR VOICE

#WhatisRotary

BE AUTHENTIC

CONSISTENT MESSAGE

AUTHENTIC VOICE

#WhatisRotary

SURVEY RESULTS

Never Heard of Rotary

Know Name Only

SomeFamiliarity

#WhatisRotary

CHALLENGE

NOT EARNING FULL CREDIT FOR OUR GOOD WORKHarder to reach our full potential

#WhatisRotary

ROTARY’S STRENGTHS DIFFERENTIATE US

1. A multidisciplinary perspective allows us to see challenges in ways others can’t

2. The ability to apply leadership and expertise to social issues

3. The passion and perseverance necessary for lasting change

4. Community impact on a global scale

See differently

Think differentlyAct responsibly

Impact communities globally

#WhatisRotary

PRIMARY REASONS PEOPLE JOIN ROTARY…

Why did you initially join Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

#WhatisRotary

…ARE THE SAME REASONS THEY STAY ROTARIANS

Why do you stay with Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

#WhatisRotary

FINDINGS

• Rotarians are responsible leaders– Define by mindset

• Connecting always will be a driving force behind Rotary

• Rotary creates community impact on a global scale

#WhatisRotary

HOW OUR STRATEGY HELPS CLARIFY AND FOCUS

#WhatisRotary

ESSENCE VALUES VOICE

Our reason for being

Our beliefs Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

#WhatisRotary

#WhatisRotary

ESSENCE STATEMENT

Rotary joins leaders fromall continents, cultures and occupations

to exchange ideas and take actionfor communities around the world.

#WhatisRotary

joins leaders exchange ideas

take action

ESSENCE STATEMENT

#WhatisRotary

PREPARED AND POWERFUL

• Videos or volunteers from audience

#WhatisRotary

WRITE YOUR OWN

Use the worksheet and examples provided

5 MINUTES

#WhatisRotary

SHARE WITH A FRIEND

5 MINUTES

#WhatisRotary

SHARE AGAIN5 MINUTES

• With a stranger• With the world #whatisrotary

#WhatisRotary

WHAT IS ROTARY?

#WhatisRotary

TAKE ACTION

Inform

Inspire

Empower

#WhatisRotary

BE AROTARYCHAMPION

INFORM | INSPIRE | EMPOWER