Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thomas Bedenk (exozet)

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Transcript of Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thomas Bedenk (exozet)

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Thomas Bedenk

IN DIE ZUKUFT MIT VR

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Thomas BedenkDIPLOM DESIGNER & M.SC. HUMAN FACTORS

TCTommthomas.bedenk@exozet.com

Virtual Reality Consultant

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Agency For Digital Transformation

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AR / VR

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VR / AR ANWENDUNGSFELDER

Gaming

Entertainment

Serious

Consumer/ Extern

Business/ Intern

Entertainment

Konferenzen

Marketing

Unterricht

Assistenz systemeJournalismus

Motivationstool

Gamification

Visualisierung

Sicherheit & Effizienz Produktion

Social Network

Design & Rapid Prototyping

Stores

Kunst

Schulung

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VR

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PRÄSENZ

AR

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HOMOGENITÄT

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https://vrodo.de/super-mario-trifft-virtual-reality-im-360-video/

MARIO 360°

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SHIFT OFSUCCESSFULL

CONTENT

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NEW MEDIUMwill have disruptive impact!

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VR AS A NEW MEDIUM

Presence

Agency

Social

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EMBRACELIMITATIONS

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VR EXPERIENCESPräsenz und Komplexität verschiedener VR Setups

Präsenz

360 video

Komplexität

seated &head-tracked

standup &hand-tracked

stereoscopic 3D

sensoryenhanced

Cardboard

Oculus Rift

PS VR

HTC Vive

GearVR & Zeiss VR One

The VOID

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29http://www.hennig-am.de/schwindel.html

Vestibular System Optical System

Proprioception

no dizziness

Balance

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COMFORT

Google Cardboard MS VR Kit

Samsung GearVR Zeiss VR One

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Oculus Rift

Playstation VR

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HTC Vive

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EASE OF USE

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Visible on External ScreenShare at POS

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47https://www.reddit.com/r/gaming/comments/49vfa2/leaning_on_virtual_desks/

48Azmandian, M., Hancock, M., Benko, H., Ofek, E. & Wilson, (2016) A. Haptic retargeting: Dynamic repurposing of passive haptics for enhanced virtual reality experiences.

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Redirected Walking

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Detection Thresholds for Redirected Walking, Prof. Dr. Frank Steinicke, Dr. Gerd BruderCognitive Resource Demands of Redirected Walking, Gerd Bruder, Paul Lubos, Frank SteinickeIEEE Transactions on Visualization and Computer Graphics (TVCG), page (accepted) - 2015

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Iteratives Entwickeln

Psychologie

User Centered Design

Technik

VR

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ENHANCELIVES

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19/20BESSER IN ANDEREM MEDIUM

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USER CENTRICMEDIUM

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CORE VALUE PROPOSITIONMore intense, emotional and engaging user interaction!

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DANKVIELEN

Bis bald in Tempelhof

PLEASE FOLLOW US

www.exozet.comExozet Berlin GmbH · Platz der Luftbrücke 4-6 · DE-12101 Berlin facebook.com/exozet

Thomas Bedenk

VR Consultant

0177 / 8 16 17 19

thomas.bedenk@exozet.com

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