Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thomas Bedenk (exozet)
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1 Thomas Bedenk IN DIE ZUKUFT MIT VR
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Transcript of Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thomas Bedenk (exozet)
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Thomas Bedenk
IN DIE ZUKUFT MIT VR
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Agency For Digital Transformation
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AR / VR
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VR / AR ANWENDUNGSFELDER
Gaming
Entertainment
Serious
Consumer/ Extern
Business/ Intern
Entertainment
Konferenzen
Marketing
Unterricht
Assistenz systemeJournalismus
Motivationstool
Gamification
Visualisierung
Sicherheit & Effizienz Produktion
Social Network
Design & Rapid Prototyping
Stores
Kunst
Schulung
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VR
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PRÄSENZ
AR
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HOMOGENITÄT
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https://vrodo.de/super-mario-trifft-virtual-reality-im-360-video/
MARIO 360°
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SHIFT OFSUCCESSFULL
CONTENT
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NEW MEDIUMwill have disruptive impact!
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VR AS A NEW MEDIUM
Presence
Agency
Social
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EMBRACELIMITATIONS
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VR EXPERIENCESPräsenz und Komplexität verschiedener VR Setups
Präsenz
360 video
Komplexität
seated &head-tracked
standup &hand-tracked
stereoscopic 3D
sensoryenhanced
Cardboard
Oculus Rift
PS VR
HTC Vive
GearVR & Zeiss VR One
The VOID
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29http://www.hennig-am.de/schwindel.html
Vestibular System Optical System
Proprioception
no dizziness
Balance
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COMFORT
Google Cardboard MS VR Kit
Samsung GearVR Zeiss VR One
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Oculus Rift
Playstation VR
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HTC Vive
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EASE OF USE
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Visible on External ScreenShare at POS
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47https://www.reddit.com/r/gaming/comments/49vfa2/leaning_on_virtual_desks/
48Azmandian, M., Hancock, M., Benko, H., Ofek, E. & Wilson, (2016) A. Haptic retargeting: Dynamic repurposing of passive haptics for enhanced virtual reality experiences.
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Redirected Walking
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Detection Thresholds for Redirected Walking, Prof. Dr. Frank Steinicke, Dr. Gerd BruderCognitive Resource Demands of Redirected Walking, Gerd Bruder, Paul Lubos, Frank SteinickeIEEE Transactions on Visualization and Computer Graphics (TVCG), page (accepted) - 2015
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Iteratives Entwickeln
Psychologie
User Centered Design
Technik
VR
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ENHANCELIVES
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19/20BESSER IN ANDEREM MEDIUM
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USER CENTRICMEDIUM
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CORE VALUE PROPOSITIONMore intense, emotional and engaging user interaction!
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DANKVIELEN
Bis bald in Tempelhof
PLEASE FOLLOW US
www.exozet.comExozet Berlin GmbH · Platz der Luftbrücke 4-6 · DE-12101 Berlin facebook.com/exozet
Thomas Bedenk
VR Consultant
0177 / 8 16 17 19
facebook.com/tctomm
xing.com/profile/Thomas_Bedenk
de.linkedin.com/in/thomasbedenk
@tctomm
