1

Your Secret Weapon: SimilarWeb’s API

@SimilarWeb

We will be starting at 1:00 pm EST.

Use the Question Pane in GoToWebinar to Ask Questions

or email us at: similarwebinars@similarweb.com

Adam Lerner \ Technical Customer Success Specialist

Dan Hillyer \ Manager – SimilarWeb Solutions

2

Our Data

3

4

SimilarWeb.comFree Data for All

@SimilarWeb

Products that Integrate into Customer Operations

Raw Data AccessDeeper Insights & Understanding

SimilarWeb Pro SaaS Interface for Market Intelligence

API and IntegrationsUse SimilarWeb data in your workflow

6

SimilarWeb PRO – App Usage

@SimilarWeb

7

SimilarWeb API JSON Output

@SimilarWeb

8

Custom Dashboard

@SimilarWeb

9

API Use Cases

@SimilarWeb

Discovering your competitors’ business partnerships

Targeting/Segmenting API data

Building a competitor dashboard

Qualifying leads

Competitor Keyword Analysis

Prospecting and Lead Qualification

A SaaS company offers users a free demo and

has thousands of new sign-ups every month.

They need to decide which leads to prioritize

contacting.

How can the API help them do this efficiently?

Leads – Available Data

@SimilarWeb 12

Leads – Available Data + SimilarWeb API Data

@SimilarWeb 13

Top Total Visits for previous month

GEO and Top GEO Visits

Category

Prospecting and Lead Qualification

Add Similarweb API data to your available leads data

Sort leads by added data points

Priorities leads based on your segmentation

@SimilarWeb 14

Discovering Competitors’ Business Partnerships

A competitor of cheaptickets.com wants to

target their referring traffic sources that focus

mainly on mobile web traffic.

How can they better do it with SimiarWeb’s API?

Game Plan

@SimilarWeb 17

Find cheapticket.com top:

Referrals, affiliates, and business partners

Pull from API:

Total Visits, Desktop and Mobile Web Traffic split

cheapticket.com’s Top Business Partners

@SimilarWeb 18

Discover cheapticket.com’s Referrals

@SimilarWeb 19

Discover cheapticket.com’s Referrals

@SimilarWeb 20

Discover cheapticket.com’s Referrals

@SimilarWeb 21

Discover cheapticket.com’s Referrals

@SimilarWeb 22

Analyze Each Referral

Original l ist

@SimilarWeb 23

Analyze Each Referral

Added to Original l ist:

Category

Tota l V is i t s

Desktop / Mobi le Spl i t

@SimilarWeb24

Mobile Web Traffic Leaders Referrals

Original l ist:

Sorted by Mobi le Traf f ic %

@SimilarWeb 25

Discovering competitors’ Business Partnerships

Pull competitor’s Top Referrals with Similarweb API

Add referrals’ Total Visits & Desktop and Mobile Web traffic share

data points

Prioritize list by highest Mobile Web traffic share

@SimilarWeb 26

Optimizing Conversion Funnel for Ad Network

An Ad Network with 50,000 publishers would

like to better connect advertisers with their

relevant audience in order to improve the

conversion funnel and KPIs.

How can do it with SimiarWeb data?

What is Important for Advertisers?

@SimilarWeb 28

Volume of traffic

Engagement of users

Geo distribution

Method #1 – Publicly Display API Data

Give advert i sers ins ights

in to potent ia l publ i shers

@SimilarWeb 29

Help them target thei r

des i red audience

Method #2 – Integrate API Data into Internal Algorithm

Create an internal ranking system, based off visits and engagement metrics, and conversion rates

per publisher, filtered by category and/or category groups

@SimilarWeb 31

Better match advertisers with relevant publishers

Method #2 – Integrate API Data into Internal Algorithm

Recommend new publishers to advertisers based on their desired category and volume

@SimilarWeb 32

Better match advertisers with relevant publishers

Optimizing Conversion Funnel for Ad Network

Pull publishers’ visits, engagement metrics, category with Similarweb API

Integrate data into internal algorithm create an internal ranking system

Better match advertisers with relevant publishers based off insights

@SimilarWeb 33

Building a Competitors Dashboard

• Discover direct competitors and sites that are

competing for the same traffic

• Track MoM visits to identify major increases in

traffic

• Research the source of traffic and acquire to their

domain

How can do it with SimilarWeb API?

Competitors Dashboard Final View

@SimilarWeb 35

Use SimilarWeb Pro

& generate the

seed list of domains

we want information on

Top Sites

Top 2,000

(out of 9,793) sites

@SimilarWeb 37

Similar Sites

Top 40 Similar Sites

@SimilarWeb 38

Keyword Competitors

Organic Competitors -

Top 2,000 sites

(out of 13,105)

@SimilarWeb 39

Audience Interests

Top 2,000 sites

(out of 15,795)

@SimilarWeb 40

Step 1 – Generating the Seed List

@SimilarWeb 41

Step 1 – Generating the Seed List

@SimilarWeb 42

Step 2 – Analyze a List of 4,071 unique websites

Pull total vis i ts for the past year (2015-04 to 2016-04)

Calculate Month-over-Month and Quarter-over-Quarter growth for each

domain

Sort the l ist to display highest growth % and > 1,000,000 monthly vis its

in Apri l 2016

Graphical ly display past s ix months of traff ic for the top 15 websites

f i tt ing the above criter ia

Analyze al l websites that f i t the criter ia

@SimilarWeb 43

Pull Total Visits for the Past Year

@SimilarWeb 44

Pull Total Visits for the Past Year

@SimilarWeb 45

Calculate Month-Over-Month Growth for Each Domain

@SimilarWeb 46

Calculate Month-Over-Month Growth for Each Domain

@SimilarWeb 47

Insert Month-over-Month and

Quarter-over-Quarter growth

4,071 Domains Sorted By Growth

• MoM sorted by highest

to lowest

• Apri l 2016 vis its >=

1,000,000

@SimilarWeb 48

4,071 Domains Sorted By Category

• Added categories

• Fi l tered by Travel

@SimilarWeb 49

Final Competitors List

@SimilarWeb 50

Domains with MoM >= 10% or QoQ >= 10%

Competitors Dashboard Final View

@SimilarWeb 51

Let’s Dive Deeper

@SimilarWeb 52

Deeper Analysis of justfly.com With SimilarWeb PRO

@SimilarWeb 54

Deeper Analysis of justfly.com With SimilarWeb PRO

@SimilarWeb 55

Deeper Analysis of justfly.com With SimilarWeb PRO

@SimilarWeb 56

Building a Competitors Dashboard

Use SimilarWeb PRO to discover direct competitors and sites that are

competing for the same traffic

Track MoM visits to identify major increases in traffic

Research the source of traffic and acquire to their domain

@SimilarWeb 57

Organic Keyword Research

• Discover organic keywords used by competitors

• Understand volume sent to competitors for their

top 50 keywords

• Look at MoM change in keyword volume

• Compare with internal SEO efforts to optimize

targeting new and existing keywords

How can do it with SimiarWeb API?

Organic Keyword Research for cheaptickets.com

Generate seed l ist for API using Top 150 Organic Competitors

Pul l Traff ic Sources to see organic search volume for March – Apri l 2016

Pul l Top 50 organic keywords per domain, per month

Calculate volume per keyword per domain

Aggregate volume per keyword

@SimilarWeb 59

Generating the Seed List

@SimilarWeb 60

Extract Top 50 Keywords and Organic Search Volume

@SimilarWeb 61

Extract Top 50 Keywords and Organic Search Volume

@SimilarWeb 62

Extract Top 50 Keywords and Organic Search Volume

@SimilarWeb 63

• Top 150 Organic Search

Compet i tors

• Top 50 Keywords

• For prev ious 2 months

(March and Apr i l )

Aggregate volume per

keyword v ia a p ivot table

Aggregated Volume for Top 50 Keywords

@SimilarWeb 64

Our next steps are:

• Add MoM change

• F i l ter Apr i l Volume to be >= 10 ,000

• Sort by MoM change (h ighest to lowest )

• F ind interest ing keywords!

Top Trending Keywords March - April

@SimilarWeb 65

For more information contact

similarwebinars@similarweb.com