[Webinar] Secret weapon: similar web’s API

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Your Secret Weapon: SimilarWeb’s API

@SimilarWeb

We will be starting at 1:00 pm EST.

Use the Question Pane in GoToWebinar to Ask Questions

or email us at: [email protected]

mailto:[email protected]

Adam Lerner \ Technical Customer Success Specialist

Dan Hillyer \ Manager – SimilarWeb Solutions

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Our Data

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SimilarWeb.comFree Data for All

@SimilarWeb

Products that Integrate into Customer Operations

Raw Data AccessDeeper Insights & Understanding

SimilarWeb Pro SaaS Interface for Market Intelligence

API and IntegrationsUse SimilarWeb data in your workflow

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SimilarWeb PRO – App Usage

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SimilarWeb API JSON Output

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Custom Dashboard

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API Use Cases

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Discovering your competitors’ business partnerships

Targeting/Segmenting API data

Building a competitor dashboard

Qualifying leads

Competitor Keyword Analysis

Prospecting and Lead Qualification

A SaaS company offers users a free demo and

has thousands of new sign-ups every month.

They need to decide which leads to prioritize

contacting.

How can the API help them do this efficiently?

Leads – Available Data

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Leads – Available Data + SimilarWeb API Data

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Top Total Visits for previous month

GEO and Top GEO Visits

Category

Prospecting and Lead Qualification

Add Similarweb API data to your available leads data

Sort leads by added data points

Priorities leads based on your segmentation

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Discovering Competitors’ Business Partnerships

A competitor of cheaptickets.com wants to

target their referring traffic sources that focus

mainly on mobile web traffic.

How can they better do it with SimiarWeb’s API?

Game Plan

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Find cheapticket.com top:

Referrals, affiliates, and business partners

Pull from API:

Total Visits, Desktop and Mobile Web Traffic split

cheapticket.com’s Top Business Partners

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Discover cheapticket.com’s Referrals

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Analyze Each Referral

Original l ist

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Analyze Each Referral

Added to Original l ist:

Category

Tota l V is i t s

Desktop / Mobi le Spl i t

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Mobile Web Traffic Leaders Referrals

Original l ist:

Sorted by Mobi le Traf f ic %

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Discovering competitors’ Business Partnerships

Pull competitor’s Top Referrals with Similarweb API

Add referrals’ Total Visits & Desktop and Mobile Web traffic share

data points

Prioritize list by highest Mobile Web traffic share

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Optimizing Conversion Funnel for Ad Network

An Ad Network with 50,000 publishers would

like to better connect advertisers with their

relevant audience in order to improve the

conversion funnel and KPIs.

How can do it with SimiarWeb data?

What is Important for Advertisers?

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Volume of traffic

Engagement of users

Geo distribution

Method #1 – Publicly Display API Data

Give advert i sers ins ights

in to potent ia l publ i shers

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Help them target thei r

des i red audience

Method #2 – Integrate API Data into Internal Algorithm

Create an internal ranking system, based off visits and engagement metrics, and conversion rates

per publisher, filtered by category and/or category groups

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Better match advertisers with relevant publishers

Method #2 – Integrate API Data into Internal Algorithm

Recommend new publishers to advertisers based on their desired category and volume

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Better match advertisers with relevant publishers

Optimizing Conversion Funnel for Ad Network

Pull publishers’ visits, engagement metrics, category with Similarweb API

Integrate data into internal algorithm create an internal ranking system

Better match advertisers with relevant publishers based off insights

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Building a Competitors Dashboard

• Discover direct competitors and sites that are

competing for the same traffic

• Track MoM visits to identify major increases in

traffic

• Research the source of traffic and acquire to their

domain

How can do it with SimilarWeb API?

Competitors Dashboard Final View

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Use SimilarWeb Pro

& generate the

seed list of domains

we want information on

Top Sites

Top 2,000

(out of 9,793) sites

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Similar Sites

Top 40 Similar Sites

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Keyword Competitors

Organic Competitors -

Top 2,000 sites

(out of 13,105)

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Audience Interests

Top 2,000 sites

(out of 15,795)

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Step 1 – Generating the Seed List

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Step 1 – Generating the Seed List

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Step 2 – Analyze a List of 4,071 unique websites

Pull total vis i ts for the past year (2015-04 to 2016-04)

Calculate Month-over-Month and Quarter-over-Quarter growth for each

domain

Sort the l ist to display highest growth % and > 1,000,000 monthly vis its

in Apri l 2016

Graphical ly display past s ix months of traff ic for the top 15 websites

f i tt ing the above criter ia

Analyze al l websites that f i t the criter ia

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Pull Total Visits for the Past Year

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Pull Total Visits for the Past Year

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Calculate Month-Over-Month Growth for Each Domain

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Calculate Month-Over-Month Growth for Each Domain

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Insert Month-over-Month and

Quarter-over-Quarter growth

4,071 Domains Sorted By Growth

• MoM sorted by highest

to lowest

• Apri l 2016 vis its >=

1,000,000

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4,071 Domains Sorted By Category

• Added categories

• Fi l tered by Travel

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Final Competitors List

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Domains with MoM >= 10% or QoQ >= 10%

Competitors Dashboard Final View

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Let’s Dive Deeper

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Deeper Analysis of justfly.com With SimilarWeb PRO

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Building a Competitors Dashboard

Use SimilarWeb PRO to discover direct competitors and sites that are

competing for the same traffic

Track MoM visits to identify major increases in traffic

Research the source of traffic and acquire to their domain

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Organic Keyword Research

• Discover organic keywords used by competitors

• Understand volume sent to competitors for their

top 50 keywords

• Look at MoM change in keyword volume

• Compare with internal SEO efforts to optimize

targeting new and existing keywords

How can do it with SimiarWeb API?

Organic Keyword Research for cheaptickets.com

Generate seed l ist for API using Top 150 Organic Competitors

Pul l Traff ic Sources to see organic search volume for March – Apri l 2016

Pul l Top 50 organic keywords per domain, per month

Calculate volume per keyword per domain

Aggregate volume per keyword

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Generating the Seed List

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Extract Top 50 Keywords and Organic Search Volume

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• Top 150 Organic Search

Compet i tors

• Top 50 Keywords

• For prev ious 2 months

(March and Apr i l )

Aggregate volume per

keyword v ia a p ivot table

Aggregated Volume for Top 50 Keywords

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Our next steps are:

• Add MoM change

• F i l ter Apr i l Volume to be >= 10 ,000

• Sort by MoM change (h ighest to lowest )

• F ind interest ing keywords!

Top Trending Keywords March - April

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For more information contact

[email protected]

[Webinar] Secret weapon: similar web’s API

Data & Analytics

Transcript of [Webinar] Secret weapon: similar web’s API