Post on 22-Jan-2018
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SEPTEMBER 24TH, 2015
WE WILL START AT 1:02PM EDT
WEBINAR: 3 KEYS TO AN EFFECTIVE MOBILE STRATEGY
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WEBINAR: 3 Keys to an Effective Mobile Strategy
PROPELICS BACKGROUND ABOUT US
Propelics creates mobile strategies and world class Apps for the Enterprise.· Deep Enterprise background· Founded in 2011· Fortune 500 focus· Global delivery experience· 100% focused on digital and mobile for the Enterprise· San Jose, Boston, Pittsburgh, Guadalajara
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Strategy
Custom App Development &
Managed Services
Research &Advisory
Pre Built Mobile
Solutions
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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TRUSTED BY COMPANIES LIKE YOURS:
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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WHAT WE DO
Enterprise Mobile Strategy ServicesEnterprise Mobile RoadmapApp Scoping & PrototypeMobile UI/UX DesignIT Strategy for MobileMobile Center of ExcellenceTesting Strategy for MobileEmerging Technologies
Application Architecture and Development Managed Mobile Center of Excellence Mobile App Testing as a Service Mobile App Tier 2 and 3 Support
App Development and Support
Mobile Research Council
Mobile Research
SureAudit - Mobile Auditing for the Enterprise
ExactMeeting - Conference Room Finding &
Booking
Lead2Capture - Enterprise Grade Event Lead
Capture
Mobile Products
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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PROPELICS PRODUCTS
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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Developer Economics | State of the Developer Nation Q1 2015 | © VisionMobile | All rights reserved | www.developereconomics.com/go 33
ENTERPRISE IT REPRESENTS 8% OF DEVELOPERS
Source: VisionMobile 2015
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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WHAT WE LEARNED FROM CONSUMERS: APPS RULE MOBILE
• 250M+ apps across iOS and Android
• $20B in sales
• “Authentic” mobile experiences rule
• Leverage sensors, camera & other device capabilities
• Context-sensitive apps anticipate user needs
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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WHERE IS THE INNOVATION?
DeviceExcitement
Maturity lifecycle
Valu
e
ProcessInnovation
Gamechangers
Real valueDelivered
We
are
(stil
l) he
re
Email, DocumentsIT Head ScratchingCIO resistance
Consumer/ BrandingTable StakesMobile Web AppsBasic Self Service
New Use CasesFocus on the EnterpriseChallenging currentprocesses
Next Gen Technology (Mobile Only)New Business PlansBusiness Innovation Using MobileNew Customer Experiences
Value Gap
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WEBINAR: 3 Keys to an Effective Mobile Strategy
20%
36%
30%
40%
50%
24%
Today
Less than 10%
10% - 20%
Greater than 20%
In 3 years
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To what extent has mobility improved employee productivity today, and what is expected in the next three years?
Source: IBM Institute for Business Value Mobile Enterprise
Study: Please estimate the exttent to wich mobility has
improved overall employee productivity today.
What do you anticipe in 3 years?
Source: “The ‘Upwardly Mobile’ Enterprise”, IBM, October 2013
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WEBINAR: 3 KEYS TO AN EFFECTIVE MOBILE STRATEGY
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CONVENTIONAL WISDOM SAYS:THERE’S NO SHORTAGE OF IDEAS FORENTERPRISE APPS, ONLY PRIORITIES.
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IT TEAMS OFTEN HAVE CHALLENGES DRAWING OUT THOSE IDEAS.
WEBINAR: 3 Keys to an Effective Mobile Strategy
REALITY BEGS TO DIFFER
MOBILE STRATEGY: COMPONENTSWEBINAR: 3 Keys to an Effective Mobile Strategy
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IT Governance and Policies
Services and integrationSecurity and Risk Management
Device Management App Development methodology
Architecture
Technology Considerations
Enterprise Mobility
Strategy
Business Drivers
Customer Interaction strategies
Mobility Perspectives
Growth
Competitive differentiation
Brand Perception
Penetration
Customer SatisfactionRetention & Loyalty
Cross Industry Considerations
Regulatory Considerations
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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MDMMADPMAMSecurityDemand??
PAVING THE GOAT ROAD
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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THIS IS THE TOP 5? :(
Source: Good Technology Mobility Index Report Q1 2015. May 2015
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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2/3rds OF ENTERPRISES DEPLOY LESS THAN 5 APPS
Source: Good Mobility Index Report, Q2 2015
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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IDC MOBILE ENTERPRISE PREDICTIONS
1. IT organizations will dedicate at least 25% of their software budget to mobile application development, deployment and management by 2017.2. Difficulties linking mobile platforms to existing databases will cause 45% of mobile enterprise app initiatives to be delayed or go over budget in 2015.3. 35% of large enterprises will leverage mobile application development platforms to develop and deploy mobile apps across their organizations in 2015.4. The number of enterprise applications optimized for mobility will quadruple by 2016.30% - 40% of organizations deploying more than five mobile applications in 2015 will realize substan-tial business agility benefits by establishing an API tier in their enterprise IT architecture.5. Over 50% of large organizations will invest in enhanced enterprise mobility management (EMM) capabilities to secure apps and data in 2015.
6. By 2017, 100% of the line of business (LOB) apps in customer-facing roles and 75% of LOB apps in internally-facing roles will be built for mobile-first consumption.7. IT departments will require major reorganizations by 2016 to assume broker-integrate-manage as well as service or chestration functions.8. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015. By the end of 2015, only 15% of large organizations will have adequate mobile security governance for process and policy.9. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015.10. By the end of 2015, only 15% of large organi-zations will have adequate mobile security gover-nance for process and policy.
Source: IDC FutureScape, December 2014
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WEBINAR: 3 Keys to an Effective Mobile Strategy
1. IT organizations will dedicate at least 25% of their software budget to mobile application development, deployment and management by 2017.2. Difficulties linking mobile platforms to existing databases will cause 45% of mobile enterprise app initiatives to be delayed or go over budget in 2015.3. 35% of large enterprises will leverage mobile application development platforms to develop and deploy mobile apps across their organizations in 2015.4. The number of enterprise applications optimized for mobility will quadruple by 2016.30% - 40% of organizations deploying more than five mobile applications in 2015 will realize substan-tial business agility benefits by establishing an API tier in their enterprise IT architecture.5. Over 50% of large organizations will invest in enhanced enterprise mobility management (EMM) capabilities to secure apps and data in 2015.
6. By 2017, 100% of the line of business (LOB) apps in customer-facing roles and 75% of LOB apps in internally-facing roles will be built for mobile-first consumption.7. IT departments will require major reorganizations by 2016 to assume broker-integrate-manage as well as service or chestration functions.8. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015. By the end of 2015, only 15% of large organizations will have adequate mobile security governance for process and policy.9. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015.10. By the end of 2015, only 15% of large organi-zations will have adequate mobile security gover-nance for process and policy.
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IDC MOBILE ENTERPRISE PREDICTIONS
IT organizations will dedicate at least 25% of their software budget to
mobile…by 2017.
Difficulties linking mobile platforms to
existing databases will cause 45% of mobile
enterprise app initiatives to be delayed or go over
budget in 2015.
35% of large enterprises will leverage MADPs…
in 2015.
By the end of 2015, only 15% of large
organizations will have adequate mobile
security governance
Source: IDC FutureScape, December 2014
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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HAVE WE BEEN DOING IT WRONG?
BuildingCapability
that MatchesReal Business
Demand
BuildingCapacity &
Repeatability
WEBINAR: 3 Keys to an Effective Mobile Strategy
ARE WE BEING HONEST WITH OUR SELF-ASSESSMENTS?
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MOBILE IMPACTS MANY AREAS
WEBINAR: 3 Keys to an Effective Mobile Strategy
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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EVALUATING YOUR MOBILE MATURITY
4 Appcelerator & IDC // Q3 2014 Mobile Trends Report
MOBILE MATURITY IS IN THE EYE OF THE BEHOLDERAsked to rank their organization’s mobile maturity against the competition, developer responses follow an almost perfect bell curve distribution, with the largest percentage saying their organizations were “on par” with competitors. IT decision makers were far more optimistic. A full 65.3% reported their organizations to be either “leading edge” or “somewhat ahead.” Only 9.1% felt they were somewhat behind or lagging other companies in their market.
What’s happening here? Part of the explanation seems to be the gap between what management believes is happening in app delivery, and what mobile developers are actually experiencing.
For example, when asked whether some form of mobile analytics was in place, 92.4% of decision makers felt some form of mobile analytics was in use in their organization; among developers, this figure fell to 78.6%. It’s a similar story for unit test tools (95% vs. 80.3%), mobile test automation (92.5% vs. 75.6%), and mobile application performance management (93.3% vs. 78%). When asked about release velocity, 75% of IT decision makers reported cycles of monthly or faster; only 55% of developers claimed the same rate.
HOW WOULD YOU CHARACTERIZE YOUR ORGANIZATION’S MOBILE MATURITY?
LEADING EDGE
SOMEWHAT AHEAD
ON PAR
SOMEWHAT BEHIND
LAGGING BEHIND
12.2%
22.4%
31.2%
22.8%
11.4%
28.9%
36.4%
25.6%
6.6%
2.5%
DevelopersIT Decision Makers
Source: Appcelerator & IDC // Q3 2014 Mobile Trends Report
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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EVALUATING YOUR MOBILE MATURITY
Yes78%
No15%
NotSure7%
MobileStrategiesInhibitedbyITSystems
Source: “Real-Time Mobile Infrastructure”, Cognizant, March 2015
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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EVALUATING YOUR MOBILE MATURITY
Source: “Real-Time Mobile Infrastructure”, Cognizant, March 2015
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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EVALUATING YOUR MOBILE MATURITY
50%
49%
47%
45%
44%
Source: “The ‘Upwardly Mobile’ Enterprise”, IBM, October 2013
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WEBINAR: 3 Keys to an Effective Mobile Strategy
INTRODUCING THE PROPELICS MOBILE MATURITY INDEX
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WEBINAR: 3 Keys to an Effective Mobile Strategy
6 COMMON CHALLENGES MOBILE POSES FOR TRADITIONAL IT TEAMS
1: Adapting to Mobile SDLC processes (Agile, Visualization, Velocity) 2: The importance of analytics
3: Mobile testing is REALLY different
4: Integration
5: Preparing the help desk
6: Readying infrastructure to meet bandwidth and security challenges of mobile
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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3 KEYS TO DEVELOPING AN EFFECTIVE ENTERPRISE MOBILE STRATEGY
Establishing Effective Governance to Stay on Track
Establish a Process to Identify & Prioritize Projects Across the Enterprise
Maintaining Alignment Between Business Needs and IT Capabilities
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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ESTABLISH A PROCESS TO IDENTIFY & PRIORITIZE PROJECTS ACROSS THE ENTERPRISE
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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USE CASES, MODULES, AND FUNCTIONAL GROUPINGS
Pattern and process analysis
produces related feature
‘groups’ – aka Modules
Use Cases rationalized in order to shape the strategic app roadmap
Defining Value & Risk
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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USE CASES, MODULES,AND APPS (CONTINUED)
Modules further rationalized into App ideas Roadmap Development
Apps*
200 + uses cases
Actors &Dependencies
Modules
Groupings
MOBILE STRATEGY: COMPONENTSWEBINAR: 3 Keys to an Effective Mobile Strategy
32www.propelics.com@propelics
IT Governance and Policies
Services and integrationSecurity and Risk Management
Device Management App Development methodology
Architecture
Technology Considerations
Enterprise Mobility
Strategy
Business Drivers
Customer Interaction strategies
Mobility Perspectives
Growth
Competitive differentiation
Brand Perception
Penetration
Customer SatisfactionRetention & Loyalty
Cross Industry Considerations
Regulatory Considerations
www.propelics.com@propelics
WEBINAR: 3 Keys to an Effective Mobile Strategy
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Sta
ge
4
Sta
ge
3
Sta
ge
2
Sta
ge
1
Sta
ge
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Mobile Strategy Definition
Enterprise Information Management
App Delivery & Support
Device Strategy
Policy Definition
Policy Governance
Network Infrastructure
Security Infrastructure
App Development Platform
Mobile Device Mgmt. Platform
Telecom Expense Mgmt.
Mobile Delivery & Support
Maturity Ranking Mobile COE Maturity
Report Card
· Establish Current State
· Define Future State (Minimum, Optimal)
IT READINESS ASSESSMENT
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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MOBILE STRATEGY ROADMAP
Required
Short Term
Mid/Long Term
Future
Cri6cal Path
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GOVERNANCE: A GRAVITATIONAL FORCE TO MAINTAIN ALIGNMENT
WEBINAR: 3 Keys to an Effective Mobile Strategy
35Image Source: Booksfact.com
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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SAMPLE ORG STRUCTURERisk, Regulatory
Legal, Compliance,Provacy
Network, security
EnterpriseArchitecture
UX
SDLC, Testing
Help Desk, Support
Marketing
Audit
Mobile Governance Council
LOBs
MCOE Sponsor/Owner
Mobile Strategist
Mobile App Tech Lead
Mobile infrastructureTech Lead
InfoSec / RiskMobile Lead
MCOE LeadPM Mobile
Projects
Project ExecutionResources
QA / Support
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WEBINAR: 3 Keys to an Effective Mobile Strategy
MOBILE GOVERNANCE COUNCIL
· Executive Sponsorship
· Assign Key Members
· Chairperson
· Representative from each business area
· Objectives
· Must agree on what committee can and can’t do
· Is it just information sharing or does it have decision power?
· Establish rules of engagement and responsibility (RACI) across teams If
committee can make decisions, make sure you define how
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WEBINAR: 3 Keys to an Effective Mobile Strategy
MOBILE GOVERNANCE COUNCIL STRATEGIES
· Meet at least monthly
· First meeting, review and approve charter
· A nexus for Information Sharing
· Each member should present their own active projects
· Discuss future projects
· Bring in guest speakers or outside vendors for presentations
· A mechanism for Decision Making
· Review and approve mobile projects / devices
· Create roadmaps and provide guidance
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WEBINAR: 3 Keys to an Effective Mobile Strategy
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3 KEYS TO DEVELOPING AN EFFECTIVEENTERPRISE MOBILE STRATEGY
Establishing Effective Governance to Stay on Track
Establish a Process to Identify & Prioritize Projects Across the Enterprise
Maintaining Alignment Between Business Needs and IT Capabilities
www.propelics.com@propelics
WEBINAR: 3 Keys to an Effective Mobile Strategy
IT STRATEGY FOR MOBILE KICKSTARTSpecial Offer for Webinar Participants!
Free 1 Hour Mobile Advisory Callinfo@propelics.com
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35
00
www.propelics.com(888) 405-2820
WEBINAR: 3 Keys to an Effective Mobile Strategy
QUESTIONS?
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