Webinar: 3 Keys to an Effective Mobile Strategy

www.propelics.com@propelics

SEPTEMBER 24TH, 2015

WE WILL START AT 1:02PM EDT

WEBINAR: 3 KEYS TO AN EFFECTIVE MOBILE STRATEGY


WEBINAR: 3 Keys to an Effective Mobile Strategy

PROPELICS BACKGROUND ABOUT US

Propelics creates mobile strategies and world class Apps for the Enterprise.· Deep Enterprise background· Founded in 2011· Fortune 500 focus· Global delivery experience· 100% focused on digital and mobile for the Enterprise· San Jose, Boston, Pittsburgh, Guadalajara

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Strategy

Custom App Development &

Managed Services

Research &Advisory

Pre Built Mobile

Solutions

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TRUSTED BY COMPANIES LIKE YOURS:



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WHAT WE DO

Enterprise Mobile Strategy ServicesEnterprise Mobile RoadmapApp Scoping & PrototypeMobile UI/UX DesignIT Strategy for MobileMobile Center of ExcellenceTesting Strategy for MobileEmerging Technologies

Application Architecture and Development Managed Mobile Center of Excellence Mobile App Testing as a Service Mobile App Tier 2 and 3 Support

App Development and Support

Mobile Research Council

Mobile Research

SureAudit - Mobile Auditing for the Enterprise

ExactMeeting - Conference Room Finding &

Booking

Lead2Capture - Enterprise Grade Event Lead

Capture

Mobile Products



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PROPELICS PRODUCTS



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Developer Economics | State of the Developer Nation Q1 2015 | © VisionMobile | All rights reserved | www.developereconomics.com/go 33

ENTERPRISE IT REPRESENTS 8% OF DEVELOPERS

Source: VisionMobile 2015



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WHAT WE LEARNED FROM CONSUMERS: APPS RULE MOBILE

• 250M+ apps across iOS and Android

• $20B in sales

• “Authentic” mobile experiences rule

• Leverage sensors, camera & other device capabilities

• Context-sensitive apps anticipate user needs



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WHERE IS THE INNOVATION?

DeviceExcitement

Maturity lifecycle

Valu

e

ProcessInnovation

Gamechangers

Real valueDelivered

We

are

(stil

l) he

re

Email, DocumentsIT Head ScratchingCIO resistance

Consumer/ BrandingTable StakesMobile Web AppsBasic Self Service

New Use CasesFocus on the EnterpriseChallenging currentprocesses

Next Gen Technology (Mobile Only)New Business PlansBusiness Innovation Using MobileNew Customer Experiences

Value Gap



20%

36%

30%

40%

50%

24%

Today

Less than 10%

10% - 20%

Greater than 20%

In 3 years

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To what extent has mobility improved employee productivity today, and what is expected in the next three years?

Source: IBM Institute for Business Value Mobile Enterprise

Study: Please estimate the exttent to wich mobility has

improved overall employee productivity today.

What do you anticipe in 3 years?

Source: “The ‘Upwardly Mobile’ Enterprise”, IBM, October 2013


WEBINAR: 3 KEYS TO AN EFFECTIVE MOBILE STRATEGY

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CONVENTIONAL WISDOM SAYS:THERE’S NO SHORTAGE OF IDEAS FORENTERPRISE APPS, ONLY PRIORITIES.

www.propelics.com@propelics 11

IT TEAMS OFTEN HAVE CHALLENGES DRAWING OUT THOSE IDEAS.


REALITY BEGS TO DIFFER

MOBILE STRATEGY: COMPONENTSWEBINAR: 3 Keys to an Effective Mobile Strategy

12www.propelics.com@propelics

IT Governance and Policies

Services and integrationSecurity and Risk Management

Device Management App Development methodology

Architecture

Technology Considerations

Enterprise Mobility

Strategy

Business Drivers

Customer Interaction strategies

Mobility Perspectives

Growth

Competitive differentiation

Brand Perception

Penetration

Customer SatisfactionRetention & Loyalty

Cross Industry Considerations

Regulatory Considerations



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MDMMADPMAMSecurityDemand??

PAVING THE GOAT ROAD

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THIS IS THE TOP 5? :(

Source: Good Technology Mobility Index Report Q1 2015. May 2015



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2/3rds OF ENTERPRISES DEPLOY LESS THAN 5 APPS

Source: Good Mobility Index Report, Q2 2015



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IDC MOBILE ENTERPRISE PREDICTIONS

1. IT organizations will dedicate at least 25% of their software budget to mobile application development, deployment and management by 2017.2. Difficulties linking mobile platforms to existing databases will cause 45% of mobile enterprise app initiatives to be delayed or go over budget in 2015.3. 35% of large enterprises will leverage mobile application development platforms to develop and deploy mobile apps across their organizations in 2015.4. The number of enterprise applications optimized for mobility will quadruple by 2016.30% - 40% of organizations deploying more than five mobile applications in 2015 will realize substan-tial business agility benefits by establishing an API tier in their enterprise IT architecture.5. Over 50% of large organizations will invest in enhanced enterprise mobility management (EMM) capabilities to secure apps and data in 2015.

6. By 2017, 100% of the line of business (LOB) apps in customer-facing roles and 75% of LOB apps in internally-facing roles will be built for mobile-first consumption.7. IT departments will require major reorganizations by 2016 to assume broker-integrate-manage as well as service or chestration functions.8. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015. By the end of 2015, only 15% of large organizations will have adequate mobile security governance for process and policy.9. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015.10. By the end of 2015, only 15% of large organi-zations will have adequate mobile security gover-nance for process and policy.

Source: IDC FutureScape, December 2014



1. IT organizations will dedicate at least 25% of their software budget to mobile application development, deployment and management by 2017.2. Difficulties linking mobile platforms to existing databases will cause 45% of mobile enterprise app initiatives to be delayed or go over budget in 2015.3. 35% of large enterprises will leverage mobile application development platforms to develop and deploy mobile apps across their organizations in 2015.4. The number of enterprise applications optimized for mobility will quadruple by 2016.30% - 40% of organizations deploying more than five mobile applications in 2015 will realize substan-tial business agility benefits by establishing an API tier in their enterprise IT architecture.5. Over 50% of large organizations will invest in enhanced enterprise mobility management (EMM) capabilities to secure apps and data in 2015.

6. By 2017, 100% of the line of business (LOB) apps in customer-facing roles and 75% of LOB apps in internally-facing roles will be built for mobile-first consumption.7. IT departments will require major reorganizations by 2016 to assume broker-integrate-manage as well as service or chestration functions.8. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015. By the end of 2015, only 15% of large organizations will have adequate mobile security governance for process and policy.9. Competitive necessity will supersede productiv-ity and efficiency for 50% of mobile enterprise app development in 2015.10. By the end of 2015, only 15% of large organi-zations will have adequate mobile security gover-nance for process and policy.

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IDC MOBILE ENTERPRISE PREDICTIONS

IT organizations will dedicate at least 25% of their software budget to

mobile…by 2017.

Difficulties linking mobile platforms to

existing databases will cause 45% of mobile

enterprise app initiatives to be delayed or go over

budget in 2015.

35% of large enterprises will leverage MADPs…

in 2015.

By the end of 2015, only 15% of large

organizations will have adequate mobile

security governance

Source: IDC FutureScape, December 2014



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HAVE WE BEEN DOING IT WRONG?

BuildingCapability

that MatchesReal Business

Demand

BuildingCapacity &

Repeatability


ARE WE BEING HONEST WITH OUR SELF-ASSESSMENTS?

www.propelics.com@propelics 20

MOBILE IMPACTS MANY AREAS





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EVALUATING YOUR MOBILE MATURITY

4 Appcelerator & IDC // Q3 2014 Mobile Trends Report

MOBILE MATURITY IS IN THE EYE OF THE BEHOLDERAsked to rank their organization’s mobile maturity against the competition, developer responses follow an almost perfect bell curve distribution, with the largest percentage saying their organizations were “on par” with competitors. IT decision makers were far more optimistic. A full 65.3% reported their organizations to be either “leading edge” or “somewhat ahead.” Only 9.1% felt they were somewhat behind or lagging other companies in their market.

What’s happening here? Part of the explanation seems to be the gap between what management believes is happening in app delivery, and what mobile developers are actually experiencing.

For example, when asked whether some form of mobile analytics was in place, 92.4% of decision makers felt some form of mobile analytics was in use in their organization; among developers, this figure fell to 78.6%. It’s a similar story for unit test tools (95% vs. 80.3%), mobile test automation (92.5% vs. 75.6%), and mobile application performance management (93.3% vs. 78%). When asked about release velocity, 75% of IT decision makers reported cycles of monthly or faster; only 55% of developers claimed the same rate.

HOW WOULD YOU CHARACTERIZE YOUR ORGANIZATION’S MOBILE MATURITY?

LEADING EDGE

SOMEWHAT AHEAD

ON PAR

SOMEWHAT BEHIND

LAGGING BEHIND

12.2%

22.4%

31.2%

22.8%

11.4%

28.9%

36.4%

25.6%

6.6%

2.5%

DevelopersIT Decision Makers

Source: Appcelerator & IDC // Q3 2014 Mobile Trends Report



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Yes78%

No15%

NotSure7%

MobileStrategiesInhibitedbyITSystems

Source: “Real-Time Mobile Infrastructure”, Cognizant, March 2015



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Source: “Real-Time Mobile Infrastructure”, Cognizant, March 2015



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50%

49%

47%

45%

44%

Source: “The ‘Upwardly Mobile’ Enterprise”, IBM, October 2013



INTRODUCING THE PROPELICS MOBILE MATURITY INDEX

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6 COMMON CHALLENGES MOBILE POSES FOR TRADITIONAL IT TEAMS

1: Adapting to Mobile SDLC processes (Agile, Visualization, Velocity) 2: The importance of analytics

3: Mobile testing is REALLY different

4: Integration

5: Preparing the help desk

6: Readying infrastructure to meet bandwidth and security challenges of mobile

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3 KEYS TO DEVELOPING AN EFFECTIVE ENTERPRISE MOBILE STRATEGY

Establishing Effective Governance to Stay on Track

Establish a Process to Identify & Prioritize Projects Across the Enterprise

Maintaining Alignment Between Business Needs and IT Capabilities



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ESTABLISH A PROCESS TO IDENTIFY & PRIORITIZE PROJECTS ACROSS THE ENTERPRISE



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USE CASES, MODULES, AND FUNCTIONAL GROUPINGS

Pattern and process analysis

produces related feature

‘groups’ – aka Modules

Use Cases rationalized in order to shape the strategic app roadmap

Defining Value & Risk



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USE CASES, MODULES,AND APPS (CONTINUED)

Modules further rationalized into App ideas Roadmap Development

Apps*

200 + uses cases

Actors &Dependencies

Modules

Groupings

MOBILE STRATEGY: COMPONENTSWEBINAR: 3 Keys to an Effective Mobile Strategy


IT Governance and Policies

Services and integrationSecurity and Risk Management

Device Management App Development methodology

Architecture

Technology Considerations

Enterprise Mobility

Strategy

Business Drivers

Customer Interaction strategies

Mobility Perspectives

Growth

Competitive differentiation

Brand Perception

Penetration

Customer SatisfactionRetention & Loyalty

Cross Industry Considerations

Regulatory Considerations



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Sta

ge

4

Sta

ge

3

Sta

ge

2

Sta

ge

1

Sta

ge

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Mobile Strategy Definition

Enterprise Information Management

App Delivery & Support

Device Strategy

Policy Definition

Policy Governance

Network Infrastructure

Security Infrastructure

App Development Platform

Mobile Device Mgmt. Platform

Telecom Expense Mgmt.

Mobile Delivery & Support

Maturity Ranking Mobile COE Maturity

Report Card

· Establish Current State

· Define Future State (Minimum, Optimal)

IT READINESS ASSESSMENT



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MOBILE STRATEGY ROADMAP

Required

Short Term

Mid/Long Term

Future

Cri6cal Path


GOVERNANCE: A GRAVITATIONAL FORCE TO MAINTAIN ALIGNMENT


35Image Source: Booksfact.com



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SAMPLE ORG STRUCTURERisk, Regulatory

Legal, Compliance,Provacy

Network, security

EnterpriseArchitecture

UX

SDLC, Testing

Help Desk, Support

Marketing

Audit

Mobile Governance Council

LOBs

MCOE Sponsor/Owner

Mobile Strategist

Mobile App Tech Lead

Mobile infrastructureTech Lead

InfoSec / RiskMobile Lead

MCOE LeadPM Mobile

Projects

Project ExecutionResources

QA / Support



MOBILE GOVERNANCE COUNCIL

· Executive Sponsorship

· Assign Key Members

· Chairperson

· Representative from each business area

· Objectives

· Must agree on what committee can and can’t do

· Is it just information sharing or does it have decision power?

· Establish rules of engagement and responsibility (RACI) across teams If

committee can make decisions, make sure you define how

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MOBILE GOVERNANCE COUNCIL STRATEGIES

· Meet at least monthly

· First meeting, review and approve charter

· A nexus for Information Sharing

· Each member should present their own active projects

· Discuss future projects

· Bring in guest speakers or outside vendors for presentations

· A mechanism for Decision Making

· Review and approve mobile projects / devices

· Create roadmaps and provide guidance

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3 KEYS TO DEVELOPING AN EFFECTIVEENTERPRISE MOBILE STRATEGY

Establishing Effective Governance to Stay on Track

Establish a Process to Identify & Prioritize Projects Across the Enterprise

Maintaining Alignment Between Business Needs and IT Capabilities



IT STRATEGY FOR MOBILE KICKSTARTSpecial Offer for Webinar Participants!

Free 1 Hour Mobile Advisory [email protected]

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www.propelics.com(888) 405-2820


QUESTIONS?


Webinar: 3 Keys to an Effective Mobile Strategy

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Transcript of Webinar: 3 Keys to an Effective Mobile Strategy