9 Keys to Mobile Retail Success - Webinar Slides

8/3/2019 9 Keys to Mobile Retail Success - Webinar Slides

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Complexity made Simple - ARTS !




We believe mobile has changed the face of retailforever and that mobile devices are the mostpowerful customer inuence tools available toretailers today.

Push Science provides retailers with the mobilecapabilities necessary to drive revenue, improvecustomer satisfaction, and develop powerfulbrand loyalty.




The solution you start with needs tocorrespond with who your customersare and how they currently behave.




1. Integration

2.

Interdepartmental dependence3. Hardware4. Dedicated stafng

Four common issues faced:




A common mistake retailers make is to tryto do too much at the outset without aproper test and learn strategy or some kindof managed growth plan.

Establish some learning, then adjust fromthere. It’s about the ARTS principle of starting small and growing when ready.

The essential caveat though is that while amobile solution doesn’t have to doeverything, it has to do it well.




26% of apps downloaded are used just one time.




Social Media Module Messaging Module Store Locator

Three core features that retailers should launchwith and ensure are in perfect working order.

The “Essentials Pack”.




Why make things harder than they need to be.Leverage existing knowledge and technology.




1. Bring current social activities into mobile.2. Enable sharing and allow users to broadcast out.




The single most important factor retailers frequentlyforget about when developing their mobile strategy. !




Native push communication frameworks are built-in. !




“I would use the mobile Internet on my cell/mobilephone to purchase products . . . ”

45% - If my mobile phone number would be kept private




- Does not require email address or phone number !- Cheaper to distribute than bulk email or sms !- Deliver rich content & actions (drop user into offers) !

- Simplied security and privacy management!

Push communications offer many advantages over email or sms:




Notications are a powerful tool to avoid appabandonment because they bring the user back

into the app through reminders and alerts.!

95% of free apps are abandoned in 30 days.




Facebook Messenger Dedicated app for chat andFB messages

Facebook AppTop ranking app in all major appstores. Over 350 million mobile users

Twitter App NotificationDraws users back into Twitter appregardless of what the user is doing

Apps like Facebook and Twitter exploitnotications to trigger users to engage.




56 of the top 100 retailers in the US have nowdeveloped an Android, iPad, or iPhonemCommerce application.




App stores are becoming fragmented withthird parties building unofcial apps.




Establishing a strong and clear presencenow will start building your brand’s mobileequity for the future.




Mobile is different than all other forms ofmarketing. Therefore, it requires differentmeasurements to gauge success.




Estimated

mobile commercetransactions in 2011

(2% of ecommerce)

$6 Billion ! $230 Billion !

Estimated

mobile inuencedsales in 2011(that’s 15% of all sales,including online and in-store)

Inuencing sales in other channels, rather than actually making mobile purchases, is by far the greatest impactthat smartphones have on total sales revenue.




KPI’s to keep track of: !• App downloads and usage• Engagement / time spent in app• Push notication metrics• Redemptions• Barcode scans• Usage by location• UGC

Identify “Gestures of Intent”

Don’t set yourself up to fail.Implement metrics that more accurately reect the success of mobile as an inuence tool.




Although initial entry into the mobile space can be made easier followingthe 9 keys, it is just the rst phase of the roadmap. The technology youstart with should scale throughout the enterprise, be specialized for theretail industry, integrate with existing retail systems, and have supportavailable.




Build on your mobile successes to create aseamless shopping experience for the customerduring all stages of the shopping cycle: before,during, after sale.




1. What ʼ s Needed Now #

2. Avoid Obstacles #

3. Do it Well #

4. Align with Experts #

5.

Include Social#

6. Use Notications #

7. Stake Your Claim #

8. Measure Inuence #

9. Think Beyond the App #

“We worked with Push Science because they were ableto meet every single need that we had. We are so happywith the process and outcome so far.

The 9 keys that they have presented made a lot of senseto us and we believe they are going to be integral toMagic Pony’s mobile operations.”- Steve Cober, Owner, Magic Pony




More information at pushsci.com Thank You

Follow us:

Artin Youssean

@artin

Ray Tabbara

@raytabbara

9 Keys to Mobile Retail Success - Webinar Slides

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