Webinar - The Keys of Social Media Success
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The Keys of Social Media Success Drew McLellan, Publisher/Editor, Drew’s Marketing Minute
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Marketing expert Drew McLellan discusses how businesses can leverage social media to drive leads, sign ups and customer engagement. Awesome webinar!
Transcript of Webinar - The Keys of Social Media Success
The Keys of Social Media SuccessDrew McLellan, Publisher/Editor, Drew’s Marketing Minute
Agency ownerSmart Brief on Social Media Advisory Board#15 Junta42 Content Marketing blogs#92 AdAge’s Top 150 Marketing blogs
Agency consultant - AMR
No such luck
No such luck
Social Media plan for agency
New Biz plan/augmentati
on
Sell this process to clients
My question…
86% of B2B & 82% of B2C companies say they’re using social media
46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12%
of B2C marketersForrester
86% of B2B & 82% of B2C companies say they’re using social media
54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work
Forrester
Society of Digital Agencies, 2012
Society of Digital Agencies, 2012
Society of Digital Agencies, 2012
Society of Digital Agencies, 2012
Part cobbler’s children’s shoesPart fear of the all you can eat buffetPart fear of trying to keep up Part we jumped in without a real plan
Part we’ve always been pretty good at selling what we don’t do for ourselves
Traditional marketing is about dressing your product/service up and putting it on display.
You’re going out on the town and you’re going to look fine!
The timing, the look, the message – all pre-planned.
It’s deliberate.
Social media is about saying to people…. come over any time.
You can’t fake much in your bathrobe and curlers.
It’s organic.
You can fake it for awhile but….
sooner or later, they’re going to see through it.
It’s never going to be on fire
Retain current clientsUp-sell new services to clientsGenerate new leadsShorten the sales cycle
What social media can deliver long-term:
AwarenessTraffic (to the hub)Leads (trials, info/sample requests, we get on the short list)Buzz/MentionsCommunity members/advocatesCustomer SupportReputation Stewardship/ManagementEmployee RecruitmentLong term Sales
These deliverables will earn us:
Revenue/SavingsAttentionLongevity (customers, employees, word of mouth referrals)New clients/customers
Know
Like
TrustSearch
Community
Consistency
Conte
nt
Content
Content
Can I subscribe to your blog quickly and easily? Email AND RSS?
When was your last post? How often do you post?
Are your social icons easy to find? Above the fold?
Go to your website – do all your social links connect where they should?
Go to your Twitter and FB pages – what’s your posting frequency?
Who/what is your content about – your agency and clients?
Your blog’s photos – of you/authors or the topic?
Are you photos tagged for SEO?
What’s your mix of curated versus created content?
Do you duplicate the same content on FB and Twitter?
Is your agency ready for this?
Do you have a social media policy in place?
Do you have a listening post set up?
Have we defined success?
What’s worth 5+ hours a week?
