El Futuro del Mobile

por: Cindy Krum, MobileMoxie

WebCongress Bogotá, 2013

Experiencia

Qué es Mobile?

Dime AlgoQue Yo No Sepa!

No es sólo Mobile

Internet de las Cosas

Internet de las Cosas

BIG Data para Marketing

Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

• Deep CRM for Micro-Targeting• Active Social Participation & Data Mining• Rules-Based Marketing Optimization• Predictive Analysis & Algorithm Development

Datos = “Plata” $

• Data will have monetize-able value in the company market value assessment (New Asset Class)• Reuse• Merging• 2’frs

Ejemplos

Fitness Wearables In-Store Sales

Ejemplos

Construcción / Seguridad Vial City Signage

El Problema es el Acceso

Dónde Encontrar Datos Gratis

Paises/Gobiernos• World Bank – 100’s of social

& economic indicators• US- Obama’s Federal

Memorandum www.Data.gov 450,000 across 172 federal agencies

• UK – Open Data Institute (Co-directed by Tim Berners-Lee)

• EU Open Data Initiatives• Australia, Kenya, Brazil, Chili

– All have Open Data strategies

Grupos Privados

• Code for America (US)• National Weather Service

(US)• The Sunlight Foundation

(US)• The Open Knowledge

Foundation (UK)

Otros Recursos de Datos

• Import.io - Let people sell the data they have like eBay for Data

• Factual - Compiles DataSets• Windows Azure - Curated Data Sets Ready for Excel Import• DataMarket (Data Auctions From Iceland)• Free Data Sets from UN, WorldBank, EuroStat• Resells Data from Market Research Firms

• APIogee – makes your data available in an API

Nuevas Prioridades

• Joining Off-Line & On-Line• Seamless Cross-Device Integration of Services• Collecting all the Data You Can, Even if You

Don’t have a Plan for it Yet• Thinking Ways to Use On-Demand & Instant

Gratification Data

www.MobileMoxie.com

Cindy KrumCEO & Founder

Cindy@MobileMoxie.com

IM/Skype/Twitter: Suzzicks

720-231-7277

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