USING SOCIAL MEDIA TO BUILD BETTER

RELATIONSHIPS

Not about scary technology

people

how we communicate

building relationships

personalisation

what we like

what we want

sharing

It is about…

Nothing new

You know everything already!

Thanks for coming….Goodbye

Traditional Media

Message

Message

Influencer

Influencer

Influencer

Influencer

Audience

Audience

Audience

Audience

Social Media

What would I do?

“We have two ears and one mouth so that we can listen twice as much as we speak”

Find your audience

DASHBOARD

HUMAN FILTER CONVERSATIONINFLUENCERS

LOCATION

What do they want?

Broadcast or Conversation?

LLOGO GOES HERE

Make Yourself Useful

What do they want?

Is it interesting?

It’s ok to broadcast

E-Petitions

Consultation

Innovation

Redbridge Conversation

• Listen

• Find your audience

• Join their conversation

• Find a face (or faces)

• Share the information

• Don’t start unless you’re willing to continue

• Beware of ‘experts’

Michael Cooper