UNM Digital SignageTech Days

June 6, 2014Presented By Josh Saiz & Tim Johnson

What is Digital Signage (DS)? It’s NOT PowerPoint! DS allows

organizations/companies to promote their brands & messages using digital media

Conveys information to an audience

Variety of displays used Communicate, engage,

promote

Types of DS Point of Sale (POS)

◦ Cash register, shelf◦ Goal: Sell, sell, sell!!!

Point of Wait◦ Waiting area◦ Goal: Reduce wait time

Point of Transit◦ High traffic (foot, car)◦ Goal: Attract viewer

Public information Internal information Advertising Brand building Influencing customer/community behavior Enhancing customer experience Enhancing the environment

Uses of Digital Signage

Goal: allow users to author, share, & manage content (1 or more locations) PLUS manage locations

Content Authoring◦ Templates◦ Upload images/video

Content Management◦ Approval◦ Scheduling

Content Distribution◦ Publishing◦ One or Multiple Locations

Content Endpoint/Display◦ Players (including remote access)◦ Displays

Enterprise DS Components

Server Player

◦ PC (large/small form factor): Dell OpitPlex vs. Intel NUC◦ Embedded (within display)◦ Outputs: VGA, DVI, HDMI, DisplayPort

Single Output Dual Outputs Multiple Outputs

Display◦ LCD/ LED◦ Consumer vs. Commercial◦ Size◦ Interactive

Player to Display◦ Player location: behind display or another room◦ Direct Connection◦ Transmitter/Receiver, Digital Amplifier

Typical DS Installation

DS Configuration - Simple

DS Configuration – Transmitter/Receiver

DS Configuration – Dual

DS Configuration – Multi-Displays with Digital Amplifier (DA)

HSLIC College of Pharmacy Anderson School of

Management UNMH UNMH - Emergency Room Student Affairs – SUB, Res-

Life Athletics – Admin.,

Stadium, Pit, etc. School of Engineering -

Centennial Engineering Center

Communications & Journalism

Student Services School of Law Cancer Research &

Treatment Center Fine Arts Popejoy Hall Ethnic Centers UNM Gallup UNM Taos University Libraries

Existing/Planned Systems at UNM

Chairs◦ Tim Johnson – UNM-IT, Academic Technologies◦ Josh Saiz - Anderson

Members◦ Robert Christner – Student Affairs◦ Chad Covey – School of Law◦ Scott Dotson - Athletics◦ Ashley Fate – SUB/Res-Life◦ Dale Hendrickson – UNM Libraries◦ Jimmy Hendrix – College of Education◦ Sung-Hee Lee – Continuing Education◦ Ethan Rule - UCAM◦ David Sanchez – UNM-IT, Academic Technologies◦ Ben Savoca – UNM Planning◦ Jonathan Tregear – HSC

UNM-DS Committee Members (Current)

Since Dec. 2012, committee wrote report of current & future status of digital signage at UNM

Gap Analysis◦ Lack visual emergency notification system◦ No centralized entity for managing◦ Inconsistent branding◦ Outdated information◦ No dynamic way-finding

Status Report

Educate our customer base Be well-supported as an enterprise system Be accessible & affordable to all departments using existing

purchasing mechanisms Feature updated content Be a safety communication tool for the entire UNM

community. Convey information about the University Provide current affairs & events to the University community Provide way-finding solutions for campus locations (main and

branch campuses) Showcase student, faculty and staff achievements Provide sponsorship opportunities

Suggested Requirements & Features

Emergency notification Multi-channel Mobile feeds Interactive way-finding ADA Compliant Support response time Web-based content management Tie in with Active Directory

authentication Dynamic content: RSS, variety of

UNM data sources Scheduling/date-parting TV feed (Comcast or DirecTV) Image and video upload Exterior signage integration

Enforcement of branding using predefined templates

Approval workflow process: enterprise and departmental/functional level

Be user-serviceable

Suggested Requirements & Features

RFP released Spring 2014 Funding request submitted by Deputy CIO DS Committee currently evaluating

responses Top responses to be invited for

presentations

UNM Digital Signage RFP

DS Committee developing draft of standards Standards include

◦ System requirements◦ Steering committee recommendation◦ Departmental responsibilities◦ IT responsibilities

Presenting standards ◦ IT-Agents - June 2014◦ IT-Managers – TBD◦ IT-Cabinet – TBD

UNM Digital Signage Standards (Proposed)

Questions?

DS Organizations◦ Digital Signage Federation (http://www.digitalsignagefederation.org)◦ Digital Screen Media Association (http://www.digitalscreenmedia.org/)

Digital Signage in Education:◦ http://www.digitalsignagefederation.org/educationguide◦ http://www.digitalsignagetoday.com/topics/education-schools/

Campus Signage 101: http://www.digitalsignagefederation.org/campussignage101

5th Screen Media: http://5thscreen.info/index2.html

Conferences◦ Digital Signage Expo (http://www.digitalsignageexpo.net/)◦ Customer Engagement Technology World (http://cetworld.com/)◦ InfoComm (http://www.infocommshow.org/1558.asp)

University of Michigan Signage: http://www.itcs.umich.edu/digital-signage/

For More Information

DSE Award Finalists: http://www.youtube.com/playlist?list=PLvmhz0u7AN6at1X2_8ttAAf3G3bG1mAFs

DSE Promo: http://www.youtube.com/watch?v=i4HXrz8Fm4I

(6minutes)

Digital Signage – The Future of Communication