Post on 29-Jan-2018
© Remote Tiger Inc. 2010
© Remote Tiger Inc. 2010
Fashion Apps: Who’s Who
© Remote Tiger Inc. 2010
Fashion Apps: Who’s Who
Where is TOMMY?
© Remote Tiger Inc. 2010
urbanite
hipster
youthful
inspiring
exciting
classic
fashion forward
iconicpreppy
trend-setterall-american
d
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f
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g
T
o
m
m
y
stylish
© Remote Tiger Inc. 2010
Mobile Strategy
Goal: Establish connections and strengthen existing brand loyaltywhile promoting the lifestyle and inspiring buyers of Tommy Hilfigerwith innovative digital technology.
Social Media Facebook Order Online Wish List Feedback Increase Market
Shares Product Updates Seasonal Collection Tommy’s Charity HipsterLocate Retailer Primary Research iPad Latest Trends Survey Twitter News
& Events Holiday Specials Brand Loyalty Design Increase RevenueEvent Notifications COOL Personal Service Referrals Brand Association
Fashion Tommy Campaign Cutting Edge Tech Creative Android© Remote Tiger Inc. 2010
© Remote Tiger Inc. 2010
Marketing: User App: iPhone
+ more eyeballs to online assets
+ more footfalls to physical stores
© Remote Tiger Inc. 2010
Marketing: User App: iPhone
new generation // buzz creation // wide circulation
corporate objective:+ product information+ fashion galleries/videos+ marketing campaigns+ opt-in/event notification
social objective:+ social media integration+ Tommy styling tips+ geo-targeted marketing+ direct users to web assets+ app viral marketing
© Remote Tiger Inc. 2010
Marketing: User App: iPad
dynamic // digital // catalog
+ stylized catalog+ slick animations+ user interaction+ seasonal updates+ iPhone features+ user appeal
© Remote Tiger Inc. 2010
Marketing: In-Store Retail App
+ personal service + marketing opt-ins
+ sizes and availability+ animize your merchandise
+ direct to web/mobile assets.
+ cutting edge tech+ generation Y focused+ fashion galleries/videos+ dynamic seasonal catalogue+ dept/outlet/in-store kiosks
+ let your merchandise do the talking
© Remote Tiger Inc. 2010
+ eliminate clipboards+ digitize and mobilize+ real-time enterprise management
+ audio/video training+ enterprise training apps+ centrally managed presentations
+ mobile crmapps+ real-time sales dashboard+ centralized sales collateral
Sales//Training//Operations
© Remote Tiger Inc. 2010
real-time sales status
corporate integration
management widget
© Remote Tiger Inc. 2010
iPad
© Remote Tiger Inc. 2010
© Remote Tiger Inc. 2010
+ our clients
© Remote Tiger Inc. 2010