Tommy hilfiger presentation kitsch commerce

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consumer trends

description

Trend Analysis for Tommy Hilfiger by Kitsch Commerce

Transcript of Tommy hilfiger presentation kitsch commerce

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cons

umer

tre

nds

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trend urbanization

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trend single sourcing

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Licensed products

Tren

d lic

ense

d pr

oduc

ts

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Licensed products

Tren

d lic

ense

d pr

oduc

ts

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european stationary

market

Mature Market with 36.750 P.O.S., 20 % speciality stores

turnover eu retail € 14,2 Billion*

32,5 % private users, decreasing segmentation Private v.S. proFessional use

current players luxury/near luxury segment: mont Blanc, cartier, el casco, FaBer castell, Bosca, moleskine

no premium liFestyle Brand strongHold

* SOURCE: EUROSTAT 2009, MPA INTERNATIONAL * * SOURCE: ESSELTE

LEGENDA-- EDUCATIONAL -- PRIVATE -- PROFESSIONAL

7%

32,5%60,5%

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current market entry in e-taBlet cover segment :- louis vutton - cHanel- gucci- BurBerry - cHristian dior

trend luxury

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presign international develops, produces and distriButes HigH-end

design oFFice supplies fOr the eurOPean Market.

fOunded in 1998, main oFFice and distriBution center in tHe netHerlands, oFFices and Factories in cHina mainland and Hong kong.

Joint venture witH creative Best ltd., Based in cHina, total turnOver 40 million euro.

presign international diStributeS their Own productlines and acts as OeM in Over 30 countries.

Austria

Aruba

Africa

Belgium

Bulgaria

Denmark

Dubai

Estonia

France

Germany

Greece

Croatia

Curacao

Cyprus

Finland

Italy

Latvia

Lithuania

Luxemburg

Malta

Montenegro

Netherlands

Norway

Spain

Portugal

Sweden

South

Qatar

Slovenia

Switzerland

Romania

UK

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400

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02005 2006 2007 2008 2009 2010 2011 2012 2013 2014

luxury consumptioncHart: retail sales trends*

“India’s luxury market poised for major growth”Mint 2011

“LVMH Posts 17% Rise in First Quarter Sales”Lvmh Group

“Chinese Luxury Goods Mar-ket ‘Grew by 35%’ in First Quarter of 2011” Bain & Co, Shanghai

legenda-- india-- us-- Japan-- cHina-- germany

* ECONOMIST INTELLIgENCE UNIT

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Cypres

Debenhams

Finland

Stockmann

France

Galeries Lafayette

Germany

Brunnen

Ireland

Easons

Letland

Janis Roze

Netherlands

Bijenkorf

Spain

El Corte Ingles

Suisse

Manor, Globus

Slovenia

Mladinska Knjiga

Sweden

Ahlens

UK

Harrods

presign acts as an oem (original equipement manuFacturer) in private laBel productions & distriBution, For alBert HeiJn, Betapress, Brunnen, lanoo, & many otHers.

selected agents are responsaBle For presign sales in PreMiuM StOreS tHrougHout europe, tHe middle east and soutH aFrica.

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Why presign * presign covers a-Z, develops,

produces and distriButes* over 20 years oF experience in specialiZed oFFice supplies* wide range oF production Facilities in the far eaSt.* oFFices in Hong kong and cHina mainland* complete production cHain quality control* memBer oF tHe Bsci * experienced Field team* daily in-store delivery

innOvative in the

world’s dullest buSineSS

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# Development and production of a limited range luxury stationary related gifts, designed by Tommy Hilfiger.

# KicK-off november 2011 in in designated stores across europ, with note books, in luxury display / giftwrap. # Distributed by Presign in designated by current brand range, high end positioned retail stores across Europe.

# monthly sales evaluation

test case

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testcase revenueITEM P.O.S DISPLAY

* no total Price royalty

** revenue

nOTEbOOk 1000 24 1 24.000 € 29,95 15% € 38.815

nOTEbOOk 1000 24 2 48.000 € 29,95 15% € 7 7.630

nOTEbOOk 1000 24 4 96.000 € 29,95 15% € 15 5 .260

* number of items Per DisPlay** factoryPrice (comsumer Price - 40 % retailer - 40 % Distribution x 15 %)

consumer

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country turnover marKetshare turnover royalty revenue

tota l eu € 14.19 9 0.1% € 14.19 9.000 15% € 766.746

Germany € 2.789 0.1% € 2.789.000 15% € 150.606

U.k € 1.645 0.1% € 1.645.000 15% € 88.830

france € 2.268 0.1% € 2.268.000 15% € 122.472

ita ly € 1.7 70 0.1% € 1.7 70.000 15% € 95.580

spain € 1.090 0.1% € 1.090.000 15% € 58.860

nether lands € 665 0.1% € 665.000 15% € 35.910

sweden € 530 0.1% € 479.000 15% € 28.620

Poland € 479 0.1% € 530.000 15% € 25.866

belgium € 416 0.1% € 416.000 15% € 22.464

austria € 372 0.1% € 372.000 15% € 20.088

Danmark € 322 0.1% € 322.000 15% € 17.388

other € 1.853 0.1% € 1.853.000 15% € 100.062

* n*source eurostat 2009, mPa international ** factoryPrice (averaGe salesPrice-

40 % retail – 40% Distribution x 15%)

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dull business?