Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen


Fashion Apps: Who’s Who


Fashion Apps: Who’s Who

Where is TOMMY?


urbanite

hipster

youthful

inspiring

exciting

classic

fashion forward

iconicpreppy

trend-setterall-american

d

e

f

i

n

i

n

g

T

o

m

m

y

stylish


Mobile Strategy

Goal: Establish connections and strengthen existing brand loyaltywhile promoting the lifestyle and inspiring buyers of Tommy Hilfigerwith innovative digital technology.

Social Media Facebook Order Online Wish List Feedback Increase Market

Shares Product Updates Seasonal Collection Tommy’s Charity HipsterLocate Retailer Primary Research iPad Latest Trends Survey Twitter News

& Events Holiday Specials Brand Loyalty Design Increase RevenueEvent Notifications COOL Personal Service Referrals Brand Association

Fashion Tommy Campaign Cutting Edge Tech Creative Android© Remote Tiger Inc. 2010


Marketing: User App: iPhone

+ more eyeballs to online assets

+ more footfalls to physical stores


Marketing: User App: iPhone

new generation // buzz creation // wide circulation

corporate objective:+ product information+ fashion galleries/videos+ marketing campaigns+ opt-in/event notification

social objective:+ social media integration+ Tommy styling tips+ geo-targeted marketing+ direct users to web assets+ app viral marketing


Marketing: User App: iPad

dynamic // digital // catalog

+ stylized catalog+ slick animations+ user interaction+ seasonal updates+ iPhone features+ user appeal


Marketing: In-Store Retail App

+ personal service + marketing opt-ins

+ sizes and availability+ animize your merchandise

+ direct to web/mobile assets.

+ cutting edge tech+ generation Y focused+ fashion galleries/videos+ dynamic seasonal catalogue+ dept/outlet/in-store kiosks

+ let your merchandise do the talking


+ eliminate clipboards+ digitize and mobilize+ real-time enterprise management

+ audio/video training+ enterprise training apps+ centrally managed presentations

+ mobile crmapps+ real-time sales dashboard+ centralized sales collateral

Sales//Training//Operations


real-time sales status

corporate integration

management widget


iPad


+ our clients

Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

Business

Transcript of Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen