Post on 16-Jul-2015
The freemium model for charitable donations
TINBOX
Let’s talk about the charity donation funnel.
Awareness
Engagement
€
People
Awareness
Engagement
€
People know you exist and what cause you are fighting for
People who follow / like / retweet / watch / comment / attend what you do
People who support your cause financially
In order to raise as many donations as possible we need 100% of the people who are aware to
be engaged and 100% of people who are engaged to donate
Awareness
Charity
Engagement
€
People
We know from our funnel that 100% of people who donate are engaged.
So if someone donates they are engaged.
But the #1 reason for not donating is the financial commitment involved
Tinbox wants to increase the level of engagement by building a freemium model for
charitable donations.
Awareness
Charity
Engagement
€
People
Tinbox’s goal
But how do we give people « free » donations ?
Companies
€
❤
They are putting a great empasis (and therefore budget) on their commitment to positive social impact
They want customer love, and supporting causes that matter to consumers is great way to do so
Let’s get sponsorship from…
Awareness
Charity
Companies
€
❤Engagement
€
People
Now that we managed to make people that are aware of your cause donate…
Awareness
Charity
Companies
€
❤
€
Engagement
People
And if Engagment increases… Donations also increase !
Awareness
Charity
Companies
€
❤
€
Engagement
People
This is the Tinbox freemium model !
Thank you !