AppVault

The State of Recruitment Marketing in 2016

Welcome! Please mute your phones.

We will begin shortly…

Agenda

Introduction

Hiring Trends and Statistics Candidate Behavior and Expectations

Marketing Trends and Best Practices

A P P VA U LT E N T E R P R I S E B A C K G R O U N D

• Launched in 2002

• Based in Atlanta with Offices in Denver, Miami, Seattle and

Cork Ireland

• We provide best in class enterprise recruitment solutions

and strategic marketing services for employers

AppVault Overview

T r e n d s a n d S t a t i s t i c s

Job Market Improvement

• Significant Job Growth in 2015

• Consumer based job seeker behavior

• More mobility means more passive candidates

• More mobility means less retention

5% Unemployment Rate

What does this mean for hiring?

54% of employers have cited a significant gap between the skills needed at their organization and the skills job candidates have.

Moreover, 46% say they cannot find qualified candidates for the vacant positions, and 48% of employers’ job vacancies stay open for 12 weeks or longer. -Pew Research Group 2015

T O D A Y ’ S L A N D S C A P E I S H I G H C A N D I D A T E D R O P O F F

Of Candidatesthat land on your career site,

COMPLETE ANAPPLICATION THROUGHAN ATS.

Optimize Your Destination

Media Plan Review Build Campaign Ad Tag Creation

Ad Tag SubmissionMedia ConfirmationConfirm Data Generation

Internal Reporting Prepare for New Month Dashboard

Strategic and measured planning

Media AMedia A

Media B

Conversion

ConversionMedia A

Conversion Pathing allows us to analyze a user’s path of interactions before they apply. This enables better understanding of a Media’s contribution to the campaign, even if does not immediately result to a conversion.

T A L E N T C O M M U N I T Y

• Automated job alerts based on ATS integration

• Targeted email campaigns

• Personalized Recruiter Job matching emails (White Labeled)

• Targeted skill based email blasts

• Timed email campaigns and surveys

• Email editing tool – everything is in your control

• Mobile optimized email campaigns

Recruitment CRM

Job Matching and Automation • ATS Integrated

• Targeted email campaigns

• Solicit Audience

• Establish Matching Criteria

• Set up Recruiter Alerts

T A L E N T C O M M U N I T Y

E M A I L C A M P A I G N S

Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation

Initiative Targeted Campaigns

Thank you!