The State of Recruitment Marketing in 2016
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Transcript of The State of Recruitment Marketing in 2016
AppVault
The State of Recruitment Marketing in 2016
Welcome! Please mute your phones.
We will begin shortly…
Agenda
Introduction
Hiring Trends and Statistics Candidate Behavior and Expectations
Marketing Trends and Best Practices
A P P VA U LT E N T E R P R I S E B A C K G R O U N D
• Launched in 2002
• Based in Atlanta with Offices in Denver, Miami, Seattle and
Cork Ireland
• We provide best in class enterprise recruitment solutions
and strategic marketing services for employers
AppVault Overview
T r e n d s a n d S t a t i s t i c s
Job Market Improvement
• Significant Job Growth in 2015
• Consumer based job seeker behavior
• More mobility means more passive candidates
• More mobility means less retention
5% Unemployment Rate
What does this mean for hiring?
54% of employers have cited a significant gap between the skills needed at their organization and the skills job candidates have.
Moreover, 46% say they cannot find qualified candidates for the vacant positions, and 48% of employers’ job vacancies stay open for 12 weeks or longer. -Pew Research Group 2015
T O D A Y ’ S L A N D S C A P E I S H I G H C A N D I D A T E D R O P O F F
Of Candidatesthat land on your career site,
COMPLETE ANAPPLICATION THROUGHAN ATS.
Optimize Your Destination
Media Plan Review Build Campaign Ad Tag Creation
Ad Tag SubmissionMedia ConfirmationConfirm Data Generation
Internal Reporting Prepare for New Month Dashboard
Strategic and measured planning
Media AMedia A
Media B
Conversion
ConversionMedia A
Conversion Pathing allows us to analyze a user’s path of interactions before they apply. This enables better understanding of a Media’s contribution to the campaign, even if does not immediately result to a conversion.
T A L E N T C O M M U N I T Y
• Automated job alerts based on ATS integration
• Targeted email campaigns
• Personalized Recruiter Job matching emails (White Labeled)
• Targeted skill based email blasts
• Timed email campaigns and surveys
• Email editing tool – everything is in your control
• Mobile optimized email campaigns
Recruitment CRM
Job Matching and Automation • ATS Integrated
• Targeted email campaigns
• Solicit Audience
• Establish Matching Criteria
• Set up Recruiter Alerts
T A L E N T C O M M U N I T Y
E M A I L C A M P A I G N S
Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation
Initiative Targeted Campaigns
Thank you!