The Social Media Doctor

Post on 08-May-2015

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Henk van Ess studied 40 social streams and was amazed how un-social most are. The Social Media Doctor gives a harsh diagnosis, a medicine for each company and tips how to find out what your public thinks and reads. This is a summary of Dutch workshop - http://www.congreswebredactie.nl

Transcript of The Social Media Doctor

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The social media doctor

With Henk van Ess

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I studied 40 social media streams of you.

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CASE 1

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hyperactive

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..but no interaction

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Hyperactive loner

Interaction Sharing Followers

CASE 1

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Medicine: reply every dayat least once, try to raiseit to two after one month

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CASE 2

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LinkedIn

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Facebook

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Twitter

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Lonely narcissist

Interaction Sharing Followers

CASE 2

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Don’t look into yourmirror, look outsidethe window once a day

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CASE 3

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Twitter

Engagement

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Fragile accountant

Interaction Sharing Followers

CASE 3

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Ask yourself 1x a day:who am I?

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tools for measuring social media impact

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Facebook

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Graph

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LinkedIn

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Be active on a Company Page!

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Too big? Long Tail!

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Twitter

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are you talking to me?

Twitter

Advanced

Search

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Followerwonk

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Find your assets

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2. Dive into the world of your followers

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Step 1: search for Twitter lists through Google

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Step 2: subscribe

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Stap 3: activate in Flipboard

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3. Learn from the best ones

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Dutch newsletterhttp://bit.ly/searchbistro

http://www.forreporters.com/nieuws

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This presentationhttp://www.slideshare.net/searchbistro

http://www.forreporters.com/nieuws