The Social Media Doctor

61
#congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness The social media doctor With Henk van Ess

description

Henk van Ess studied 40 social streams and was amazed how un-social most are. The Social Media Doctor gives a harsh diagnosis, a medicine for each company and tips how to find out what your public thinks and reads. This is a summary of Dutch workshop - http://www.congreswebredactie.nl

Transcript of The Social Media Doctor

Page 1: The Social Media Doctor

#congrescm13 @henkvaness#congrescm13 @henkvaness

#congrescm13 @henkvaness

The social media doctor

With Henk van Ess

Page 3: The Social Media Doctor

#congrescm13 @henkvaness#congrescm13 @henkvaness

#congrescm13 @henkvaness

I studied 40 social media streams of you.

Page 4: The Social Media Doctor

#congrescm13 @henkvaness

CASE 1

Page 5: The Social Media Doctor

#congrescm13 @henkvaness

hyperactive

Page 6: The Social Media Doctor

#congrescm13 @henkvaness

..but no interaction

Page 7: The Social Media Doctor

#congrescm13 @henkvaness

Hyperactive loner

Interaction Sharing Followers

CASE 1

Page 8: The Social Media Doctor

#congrescm13 @henkvaness

Medicine: reply every dayat least once, try to raiseit to two after one month

Page 9: The Social Media Doctor

#congrescm13 @henkvaness

CASE 2

Page 10: The Social Media Doctor

#congrescm13 @henkvaness

LinkedIn

Page 11: The Social Media Doctor

#congrescm13 @henkvaness

Facebook

Page 12: The Social Media Doctor

#congrescm13 @henkvaness

Twitter

Page 13: The Social Media Doctor

#congrescm13 @henkvaness

Lonely narcissist

Interaction Sharing Followers

CASE 2

Page 14: The Social Media Doctor

#congrescm13 @henkvaness

Don’t look into yourmirror, look outsidethe window once a day

Page 15: The Social Media Doctor

#congrescm13 @henkvaness

CASE 3

Page 18: The Social Media Doctor

#congrescm13 @henkvaness

Twitter

Engagement

Page 19: The Social Media Doctor

#congrescm13 @henkvaness

Fragile accountant

Interaction Sharing Followers

CASE 3

Page 20: The Social Media Doctor

#congrescm13 @henkvaness

Ask yourself 1x a day:who am I?

Page 21: The Social Media Doctor

#congrescm13 @henkvaness#congrescm13 @henkvaness

#congrescm13 @henkvaness

tools for measuring social media impact

Page 22: The Social Media Doctor

#congrescm13 @henkvaness

Facebook

Page 23: The Social Media Doctor

#congrescm13 @henkvaness

Graph

Page 30: The Social Media Doctor

#congrescm13 @henkvaness

LinkedIn

Page 32: The Social Media Doctor

#congrescm13 @henkvaness

Be active on a Company Page!

Page 35: The Social Media Doctor

#congrescm13 @henkvaness

Too big? Long Tail!

Page 36: The Social Media Doctor

#congrescm13 @henkvaness

Twitter

Page 37: The Social Media Doctor

#congrescm13 @henkvaness

are you talking to me?

Twitter

Advanced

Search

Page 38: The Social Media Doctor

#congrescm13 @henkvaness

Followerwonk

Page 40: The Social Media Doctor

#congrescm13 @henkvaness

Find your assets

Page 44: The Social Media Doctor

#congrescm13 @henkvaness

2. Dive into the world of your followers

Page 45: The Social Media Doctor

#congrescm13 @henkvaness

Step 1: search for Twitter lists through Google

Page 47: The Social Media Doctor

#congrescm13 @henkvaness

Step 2: subscribe

Page 48: The Social Media Doctor

#congrescm13 @henkvaness

Stap 3: activate in Flipboard

Page 55: The Social Media Doctor

#congrescm13 @henkvaness

3. Learn from the best ones

Page 60: The Social Media Doctor

#congrescm13 @henkvaness#congrescm13 @henkvaness

Dutch newsletterhttp://bit.ly/searchbistro

http://www.forreporters.com/nieuws

Page 61: The Social Media Doctor

#congrescm13 @henkvaness#congrescm13 @henkvaness

This presentationhttp://www.slideshare.net/searchbistro

http://www.forreporters.com/nieuws