My Doctor, Social Innovation Camp CEE
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Transcript of My Doctor, Social Innovation Camp CEE
Social Innovation Camp for Central and Eastern Europe18 September 2009
Health care in CEE countries:is
• Not trans parent• Uneven Quality• Priced Differently• Hard to Unders tand for Fore igners
Radu and Raya
. ’ Raya has a toothache It s Sunday.morning
• Called, emergency and
’ they didn t s peak Englis h
• They s aid to come back on
Monday
’ Raya s doctor pres cribed.Buls hazin
• ’ They ve never heard .of it
• He wants a s econd.opinion
.Raya is having a baby
• She wants to s ee a doctor her friends
recommend on.Facebook
The application
Getting the Word Out
• Teenagers–Leverages social networking, especially Facebook
•Grownups–Below-the-line marketing–Doctors’ waiting rooms–Insurance companies–Pharmaceutical companies
Bus ines s Model
• Unique us ers–Year 1: 11,250 per month–Year 2: 162,500 per month–Year 3: 270,000 per month
• Ad buyers–Pharmaceutical companies–Paid search on pay-per-click basis–Clinics
Sus tainabilityBreak-even Analysis
€ 4 300.67€ 4 702.74
€ 5 461.10
€ 5 847.19
€ 2 055.37
€ 45.01
Year 1 Year 2 Year 3
Spendings per month Income per month
Next Steps
• Create economies of s cale–Expand to additional cities in CEE–Expand to additional professions
• , Gain funding partners for projec t