Post on 18-Sep-2014
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The (Geo) (Mobile) (Smart) Social Web
Gary Gale, Director Ovi Placesgary.gale@nokia.comCIPR Social Media 2011London, April 201151.5211, -0.1250
Company Confidential. ©2010 Nokia 2
Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/
About Me …Director, Ovi Places, Nokia
Previously Director, Yahoo! Geo TechnologiesBlogger: http://www.vicchi.org
Tweeter: http://twitter.com/vicchi
Company Confidential. ©2010 Nokia 3
Robin Hutton on Flickr : http://www.flickr.com/photos/robinhutton/5252722247/
Company Confidential. ©2010 Nokia 4
Company Confidential. ©2010 Nokia 5
Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/
Company Confidential. ©2010 Nokia 6
Nad on Flickr : http://www.flickr.com/photos/nad/386051891/
Company Confidential. ©2010 Nokia 7
JZ on Flickr : http://www.flickr.com/photos/abroadjz/4370995807/
Company Confidential. ©2010 Nokia 8
Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
Company Confidential. ©2010 Nokia 9
3,544 Tweets on Twitter
2,896 check-ins on Foursquare
2,959 status updates on Facebook
513 links shortened and shared, 120,584 clicks on those links
1,117 social bookmarks on Delicious
6,490 tracks scrobbled on Last.fm
5,047 photos on Flickr; 3,378 of those are geotagged
122 posts on www.vicchi.org25,166 page views and 17,313 unique
visitors
Company Confidential. ©2010 Nokia 10
Brief (involuntary) audience participation
Chris Beckett on Flickr : http://www.flickr.com/photos/chrisjohnbeckett/3969779788/
Company Confidential. ©2010 Nokia 11
Social networking is a recent development …
Tom Magliery on Flickr : http://www.flickr.com/photos/mag3737/236625863/
Company Confidential. ©2010 Nokia 12
… but is it really?
Dom Dada on Flickr : http://www.flickr.com/photos/ogil/1507585665/
Company Confidential. ©2010 Nokia 13
1969 … CompuServe
James Cridland on Flickr : http://www.flickr.com/photos/jamescridland/5064767932/
Company Confidential. ©2010 Nokia 14
1983 … Control Video Corp. (AOL)
Jason Persse on Flickr : http://www.flickr.com/photos/jasonpersse/5551655751/
Company Confidential. ©2010 Nokia 15
1983 … Tele Atlas
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1987 … Navteq
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1985 … The Well (Whole Earth ‘Lectronic Link)
Matthew High on Flickr : http://www.flickr.com/photos/matthigh/2097497028/
Company Confidential. ©2010 Nokia 18John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
1989 … First GPS satellite
Company Confidential. ©2010 Nokia 192Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/
1990 … portable GPS units
Company Confidential. ©2010 Nokia 20Dennis Crowley on Flickr - http://www.flickr.com/photos/dpstyles/4821474454/
2000 … Dodgeball
Company Confidential. ©2010 Nokia 21
2000 … “Smart” phones
Company Confidential. ©2010 Nokia 22
2001 … KDDI launches first GPS phone
Company Confidential. ©2010 Nokia 23
23Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
2002 … A-GPS in smart phones
Company Confidential. ©2010 Nokia 24Chris Pirillo on Flickr : http://www.flickr.com/photos/lockergnome/187472384/
2003 … Friendster
Company Confidential. ©2010 Nokia 25Laughing Squid on Flickr : http://www.flickr.com/photos/laughingsquid/2051265254/
2003 … MySpace
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2004 … Facebook
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2005 … Bebo
Sean MacEntee on Flickr : http://www.flickr.com/photos/smemon/5103404958/
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2005 … Loopt
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2006 … Twitter
Company Confidential. ©2010 Nokia 30Irish Typepad on Flickr : http://www.flickr.com/photos/irisheyes/1282719713/
2006 … Nokia N95
Company Confidential. ©2010 Nokia 31theleetgeeks on Flickr : http://www.flickr.com/photos/theleetgeeks/2662322865/
2008 … iPhone 3G
Company Confidential. ©2010 Nokia 32
2008 … Gowalla
Company Confidential. ©2010 Nokia 33Laughing Squid on Flickr : http://www.flickr.com/photos/laughingsquid/2313476788/
August 2008 … Yahoo! Fire Eagle
Company Confidential. ©2010 Nokia 34Matt Jones on Flickr : http://www.flickr.com/photos/blackbeltjones/3253226650/
February 2009 … Google Latitude
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2009 … Foursquare
Company Confidential. ©2010 Nokia 36http://en.wikipedia.org/wiki/File:Twitter_2010_logo.svg
2009 … Twitter launches Geotagging
Company Confidential. ©2010 Nokia 37Maximo Gomez on Flickr : http://www.flickr.com/photos/maxxximo/4348515363/
2010 … Google Buzz
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2010 … Facebook Places
Company Confidential. ©2010 Nokia 39Shayne Kaye on Flickr : http://www.flickr.com/photos/shaynekaye/4726115849/
Technology convergence is moving fast
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40National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
Users
Company Confidential. ©2010 Nokia 41
41John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
A-GPS
Company Confidential. ©2010 Nokia 42Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
3G networks
Company Confidential. ©2010 Nokia 43
Lily Monster on Flickr : http://www.flickr.com/photos/lilymonster/5405088296/
Always with us
Company Confidential. ©2010 Nokia 44Skokie Public Library on Flickr : http://www.flickr.com/photos/skokiepl/4133770900/
Nearly ubiquitous
Company Confidential. ©2010 Nokia 45
Benjamin on Flickr : http://www.flickr.com/photos/ben-m/395706248/
Company Confidential. ©2010 Nokia 46
Social media side effects
Mike Lynch on Flickr : http://www.flickr.com/photos/prawnwarp/3406062915/
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Jacob Bøtter on Flickr : http://www.flickr.com/photos/jakecaptive/38911468/
Company Confidential. ©2010 Nokia 48
PaiCheng Tao on Flickr : http://www.flickr.com/photos/taopaic/2209186032/
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Sam Greenhalgh on Flickr : http://www.flickr.com/photos/zapthedingbat/4500185771/
A sense of identity
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A broadcast medium …
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
Company Confidential. ©2010 Nokia 60
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… and a conversational medium
Search Engine People Blog on Flickr : http://www.flickr.com/photos/sepblog/3676361977/
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Anythien on Flickr : http://www.flickr.com/photos/anythiene/159465136/
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Ian Quantis on Flickr : http://www.flickr.com/photos/hardcoristo/4943458144/
Over-sharing (and inadvertent sharing)
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http://imgs.xkcd.com/comics/latitude.png
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http://statusthis.com/2010/02/what-happens-on-foursquare/
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Oli Shaw on Flickr : http://www.flickr.com/photos/ol1/4567274419/
Aide memoire
Company Confidential. ©2010 Nokia 69
Oli Shaw on Flickr : http://www.flickr.com/photos/ol1/4567274419/
Memory loss solution
Company Confidential. ©2010 Nokia 70
Insights
Company Confidential. ©2010 Nokia 71
Owen and Aki on Flickr : http://www.flickr.com/photos/mikenan1/4871268492/
What does the future hold … ?
Company Confidential. ©2010 Nokia 72
ADH on Flickr : http://www.flickr.com/photos/alex_91/2268056518/
The future is bright …
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Social media side effect
Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4003140078/
Company Confidential. ©2010 Nokia 75
Darla Hueske on Flickr : http://www.flickr.com/photos/sierragoddess/5438081207/
#egypt
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Darla Hueske on Flickr : http://www.flickr.com/photos/sierragoddess/5438081207/
#egypt
Company Confidential. ©2010 Nokia 77
Melvin Gaal on Flickr : http://www.flickr.com/photos/94379417@N00/4808475862/
Thank you for listening
Thank you
Gary Gale, Director Ovi Placesgary.gale@nokia.comtwitter.com/vicchi