WordCamp OC - Mobile and Geo Strategies
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Mobile & Geo Strategies A survey of best practices, strategies and the technology that makes it all happen.
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A survey of best practices, strategies and the technology that makes it all happen.
Transcript of WordCamp OC - Mobile and Geo Strategies
Mobile & Geo Strategies A survey of best practices, strategies
and the technology that makes it all happen.
Introductions
I’m Luke Pilon
Business & Software Architect
WordPress Community Fanatic
Founder of Mobiah, Inc – a WP Dev Co.
Producer of GPL Compliant Mobile / Geo Plugins
Who are you?
Developers | Marketers | Other
CMS Loyalties
Brand Reach Neighborhood
City
State
Nation
Worldwide
Why are you here?
Understanding
Ideas or Insights
Technologies
What’s Ahead
Attitude
Geo Best Practices
Strategies
Technology
Mobile Best Practices
Strategies
Technologies
Attitude
Mobile and Geo Strategies are about your Tribes You need to take the lead
Don’t dilute your message to please
Boring doesn’t scale
You need a finite amount of fans
“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
How many raving fans do you need?
geoLocation Matters
Critical Geo Moments
Authenticating Social Media
Localizing Content
Managing Digital Rights
Targeting Advertising
Geo Best Practices
Leverage Analytics
Initiate and craft a unique user experience
Bring relevant data to the surface based on location Localizing Products, Events, Store Locations, Posts
Authenticate
Allow opt-out and user selection of location if applicable
Don’t Over Localize
Leverage Google Analytics
Geo Technologies
Internet Protocol (IP) GeoLocation
HTML5
GPS
Aggregation Services
IPGeo Plugin Technology for WP
GeoPosty - 3,494 Downloads – 5 Stars Quova IP Technology
IP2Location Tags – 468 Downloads – 5 Stars IP2Location IP Technology
WP Gelocation – 1,005 Downloads – 3.5 Stars MaxMind IP Technology
Your GeoLocation Call to Action
1. Look at your Analytics
2. Think of a way you could specialize your offering
3. Ask a friend, ask a customer, ask an expert
4. Download a plugin
5. Deploy with Best Practices
Mobile Matters
Critical Mobile Moments
Deciding
Notifying
Referencing
Sharing
Mobile Strategies
Mobile Sites
Mobile Applications
SMS Shortcode response (TXT GO to 55345)
Direct Engagement
Direct Dial
Mobile Sites FTW
Users Prefer Mobile Sites to Applications for “Most” Functions
3+ out of 4 of you aren’t using one
This makes me sad.
Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010. http://www.emarketer.com/Article.aspx?R=1008010#
Leverage Google Analytics
Mobile Site Technolgies for WP
Mobify - 5,449 Downloads – 3 Stars
MobilePosty – 420 Downloads – 3.3 Stars
Wapple Architect - 42,322 Downloads – 4.1 Stars
WordPress Mobile Pack - 185,132 Downloads – 4 Stars
WPTouch - 1,953,928 Downloads – 3.6 Stars
Mobile Site Best Practices
Simple layouts
Optimize and remove unnecessary content
Leverage phone features (Location, Linked Phone #, etc)
Lower barrier to contact
Remember the thumbs
Your Mobile Call to Action
1. Look at your Analytics
2. Think about what is critical to your mobile offering
3. Ask a friend, ask a customer, ask an expert
4. Download a plugin
5. Deploy with Best Practices
