FIRST SCREENIn 1929, we were introduced to the “First Screen”

Still today, Television advertising is a tremendously effective way to market

Second Screen• In 1992 the world was introduced to the “browser”

featuring 26 live web pages.• Second Screen was born.• This has been the fastest growing and in most cases,

most cost effective form of marketing for businesses ... until now ...

Third Screen2008 saw the evolution of the “Third Screen”

Immediately, 87% of American homes had at least one mobile web capable device in them including:

o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

With a new screen brings new ways to

market

Always on, always available

Mobile provides a means for brands to engage their consumers! 

Which not only builds brand equity but also refreshes their relationship with their customers.

• SMS Text Message Marketing

• Mobile Applications• Mobile Gaming• Mobile Web Sites• Bluetooth Proximity and Wifi

Mobile MarketingTechniques• Mobile Search

• Location Based Services• QR/2D Barcodes• 3D/Augmented Reality• Mobile Video 

Mobile Marketing is for your 20 percenters

(the 20% of your customers that spend 80% of the money)Mobile is an OPT IN ONLY channel

Subscriber based opt in database marketingBest practices provided by mobile marketing association 

SMS is the workhorse of

mobile marketing

Text Message Marketing Methods

• Text to Vote• Text to Win• Text to Screen• Mobile Alerts• Reminders

• URL/Link Delivery• Application Download• Mobile Coupons• Mobile Donation• Mobile Business Cards

QR CodesEvery business has the ability to use a QR Code in some fashion

QR Codes can send customer to:• Mobile landing page• Video• Your social media sites• Map to your business• Exclusive coupons, discounts, or

giveaways• Customer feedback form or email

Is your business mobile friendly?

• Can your consumers connect with you anytime anywhere?• By 2013, more people will access the internet via a mobile

device than through a PC (Forrester Research)• Today 1 in 7 Google searches originate from a mobile device

o Google estimates 1 in 4 searches will originate from a mobile device in 2012

• 43% of Americans own a smart phone o (82.5 million users)

Currently Less than 10% of web sites are mobile

friendlyIf you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience.

Traditional web sites have WAY TOO MUCH content!Smart Phones have different browsers and screen sizes

Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)

First Develop a Mobile Strategy

• What do your customers or potential customers need from you when mobile?

• B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment

• You must strive to make their work related activities BETTER, FASTER & EASIER. 

Once you have created a plan to take your web site mobile, you must decide:To create a simple mobile version of your site in HTML 

ORGet more advanced and create a mobile web app using advanced

languages like HTML5 or JQuery

 

Decision time

Either way, you MUST include browser detection and redirect as part of your mobile web

strategy.That means that when a user visits your MAIN WEB SITE with a mobile

device, they will automatically be redirected to a mobile friendly web experience.

Location Aware SMS• “GEO-FENCING”• Currently compatible with 90 % of all cellular

phones in the United States o Works with Verizon, AT&T, U.S. Cellular, and T-

Mobile• When a location aware SMS subscriber is inside a

geo-fence boundary during a campaign, an SMS alert can be triggered and sent directly to their cell phone automatically, based on their location

• Geo-fencing and location aware SMS alerting software has unlimited reach

• A casino can create a geo-fencing boundary around its property with the potential to run breakfast specials via SMS alert from 6:00a-9:00a, Monday-Friday, a lunch special from 11:00a-1:00p Monday-Friday, and a happy hour special from 4:00p-7:00p on Fridays only

• Location aware SMS alert subscribers would only receive the push notifications during specific times if they are within an approximate geographical range of the geo-fence

• In 2010, 281.3 million people visited a U.S. National Park. In the event of an emergency, the U.S. Parks Service can send location aware SMS alerts to visitors, many of which who may be without electricity and modern conveniences, i.e. radios

• Geo-fence messages can warn campers of an impending storm, or a near by bear sighting, potentially saving lives

Case Study

Your pitch and pricing here

• A = $• B = $• C = $• D = $