We delivered

Industry

Beating

geo-fenced mobile messages

Our SolutionTo create a multi-channel marketing campaign. We sprinkled a little bit of mobile magic creating a geo-fence campaign targeting consumers entering designated hotspots within a specified perimeter of retail stockists.

Amplification

The ChallengeWhen Imperial Leather re-launched their newly fragranced luxury body washes, they needed a way to turn their Foamburst Genie advertising into activated shoppers.

The ResultsStrong AWARENESS and TRIAL drivers.

138,000 real-time price-

led ‘ping’ messages in

targeted geographic areas

500,000

Bespoke scented barkers to prompt purchase at fixture

Bespoke promotional microsite housing all ‘Genie’ content

We delivered

Industry

Beating

geo-fenced mobile messages

Strong outdoor and press presence with ‘Genie’ execution

Fragranced mailers distributed to target homes.

MONP coupons drove TRIAL in-store with added value WIN driving additional excitement & engagement

Bespoke price deal comms.With core high street stockists online