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SOCIAL MEDIA BUSINESS STRATEGYPRESENTED BY DALE DILLON AND MICHAEL GRAY

Online Biz SmartsOctober 11, 2012

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Thank you Kathryn Welch

and Nova Home Loans!

WELCOME!!

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www.onlinebizSMARTs.com

Michael Gray and Dale Dillon

Prestigious Expert Speakers

And SMART Masterminds!

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Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world.

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Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.

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Membership

Join as a Member

Or Attend as A Guest

Membership Benefits

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Introductions

NameBusiness NameOne phrase – My product/service is:_______________

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How Social Are You?

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The 5 C’s of Social StrategyClarificationCustomerChannelCommunication (or Content)

Coordination

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Clarification

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Customer

Customer Focus Not Product Focus

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Channel

Inbound vs Outbound

Pull vs Push

Internet vs Traditional

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Channel

SEOSocial Media ContentPublic RelationsEmail MarketingDisplay Advertising and PPC

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Communication (Content)

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Communication (Content)

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The Daily Tattle

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The Resume Book

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The Tekkie

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The Scrapbook

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Communication (Content)

Topics Where to find content How to present content How to promote content

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Coordination

How do you put it all together in an integrated strategy?

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Coordination

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Michael Gray is Next!