The 5 Cs of Social Strategy
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SOCIAL MEDIA BUSINESS STRATEGY PRESENTED BY DALE DILLON AND MICHAEL GRAY Online Biz Smarts October 11, 2012 1
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Clarification Customer Channel Communication (or Content) Coordination
Transcript of The 5 Cs of Social Strategy
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SOCIAL MEDIA BUSINESS STRATEGYPRESENTED BY DALE DILLON AND MICHAEL GRAY
Online Biz SmartsOctober 11, 2012
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Thank you Kathryn Welch
and Nova Home Loans!
WELCOME!!
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www.onlinebizSMARTs.com
Michael Gray and Dale Dillon
Prestigious Expert Speakers
And SMART Masterminds!
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Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world.
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Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
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Membership
Join as a Member
Or Attend as A Guest
Membership Benefits
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Introductions
NameBusiness NameOne phrase – My product/service is:_______________
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How Social Are You?
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The 5 C’s of Social StrategyClarificationCustomerChannelCommunication (or Content)
Coordination
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Clarification
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Customer
Customer Focus Not Product Focus
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Channel
Inbound vs Outbound
Pull vs Push
Internet vs Traditional
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Channel
SEOSocial Media ContentPublic RelationsEmail MarketingDisplay Advertising and PPC
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Communication (Content)
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Communication (Content)
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The Daily Tattle
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The Resume Book
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The Tekkie
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The Scrapbook
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Communication (Content)
Topics Where to find content How to present content How to promote content
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Coordination
How do you put it all together in an integrated strategy?
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Coordination
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Michael Gray is Next!
