Social Media Strategy: Beautiful Social Twitter
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Transcript of Social Media Strategy: Beautiful Social Twitter
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7/31/2019 Social Media Strategy: Beautiful Social Twitter
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Beautiful Social
Twitter
@BEAUTIFULS0CIAL
By Michael Hoffman and John Jenkins
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Objective: A team at Saint Joseph's University working with non-profits and social entrepreneurs. We help your organization see the
beauty and benefits of the social web.
194 TWEETS
920 FOLLOWING
253 FOLLOWERS
https://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIAL/followinghttps://twitter.com/BEAUTIFULS0CIAL/followinghttps://twitter.com/BEAUTIFULS0CIAL/followershttps://twitter.com/BEAUTIFULS0CIAL/followers -
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Critiques:
Inconsistent Tweeting
After scrolling past the month of October, there is only one tweet for the month of
September followed by a tweet from March 25th. A good twitter page should tweet
relevant information on a consistent basis.
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Random Spamming
While the idea of tweeting some inspirational quotes is a good idea, Beautiful Socials
Twitter page seems to spam them all at one time. Spamming too many quotes strays
away from the main goal of the page. While tweeting frequently is crucial to a good
page, tweeting just to tweet has a negative effect.
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Lack of Communication
Perhaps the biggest problem of all with the Beautiful Social Twitter page is its lack of
communication with its targeted audience. Over the last year and a half, there has been
little interaction between @BEAUTIFLS0CIAL and students. Students communication
with this page is crucial in helping it achieve its goals. In addition to giving out tips, this
page should also encourage students to share pictures, videos and artwork in support
of their organizations.
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Effective Social Media
Organizations
@TwitCause
Objective:Tohelp nonprofits get discovered on Twitter and enablespassionate people to support the causes they care about. 3,015 TWEETS
https://twitter.com/BEAUTIFULS0CIAL -
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407 FOLLOWING
571,078 FOLLOWERS
@TwitCause not only tweets at the people responsible for their non-profits, it also
adds a fact about the organization and includes the website links. For example,
@drkent made a non-profit organization regarding texting while driving. TwitCause
put a relevant fact about the issue up (Those who text while driving are 23X more
likely to be in a crash.) in additon to putting up the sites link, itcanwait.com This is a
much more effective way to establish a relationship between the page and the non-
profit organization. TwitCause also tweets an update every Thursday that highlightsthe TwitCause. This idea is a great way to get twitter followers to check their page on
a weekly basis.
https://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIAL/followinghttps://twitter.com/BEAUTIFULS0CIAL/followers -
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@the1010project
Objective: We partner with business and community leaders to breakthe cycle of poverty. The 1010 Project connects resource with need in the
context of friendship. 1,752 TWEETS
2,178 FOLLOWING
3,879 FOLLOWERS
@the1010project is striving to make change for the people in Kenya. They effectively
hook in their targeted audience by engaging them with the issues of global poverty by
https://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIAL/followinghttps://twitter.com/BEAUTIFULS0CIAL/followers -
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promoting events and continuously tweeting fascinating facts about poverty. With over
1,500 tweets @the1010project is constantly putting up relevant information about their
cause on a daily basis.
@RedCross
Objective: As part of a worldwide movement that offers neutral humanitarian careto the victims of war, the American Red Cross distinguishes itself by also aiding victims
of devastating natural disasters. Over the years, the organization has expanded its
services, always with the aim of preventing and relieving suffering
2,611 TWEETS
36,373 FOLLOWING
810,892 FOLLOWERS
@RedCross is one of the best twitter pages to stay updated on alerts and catastrophes,
both locally and nationally. They are constantly posting pictures and statistics relating
to natural disasters, the most recent of which is Hurricane Sandy. From photos to
https://twitter.com/BEAUTIFULS0CIALhttps://twitter.com/BEAUTIFULS0CIAL/followinghttps://twitter.com/BEAUTIFULS0CIAL/followers -
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relief services information to food truck locations, @RedCross caters to both those
affected by disasters and those looking to offer aid. They provide the most up-to-date
statistics. For example, Last night, nearly 9,000 people affected by #Sandy stayed in
95 shelters.
Social Media Strategy
@BEAUTIFULS0CIAL is a great concept and a helpful resource. However, like
any new organizations Twitter page, there are steps that can be taken to increase the
sites efficiency and effectiveness. A good approach to improving the page is to observe
successful strategies employed by other non-profits on Twitter.
While @BEAUTIFULS0CIAL has been tweeting consistently in the month of
October. As a whole, their tweets have been inconsistent. Aside from October, there
have been extended gaps between tweets. For example, there were no posts between
March 29 and September 25, 2012. @RedCross is a model of a site that tweets
consistently relevant information. This would be beneficial to @BEAUTIFULS0CIAL
because it would spread more awareness among students and present more
opportunities for them to get involved.
Tweeting inspirational and helpful quotes is a good idea. However, it is important
that an organization not overdo it and, thus, stray from its intended message. Forexample, @the1010project is an effective site that does not use quotes at all. Instead,
it focuses all its efforts on the task at hand. In place of quotes, @the1010project tweets
facts relevant to their cause. In addition to this, they post about events, which makes
it easier for their followers to get involved. Their Twitter allows its followers to see the
issues of global poverty first-hand.
Seeing as @BEAUTIFULS0CIAL is a page that tries to help other organizations,
they should maintain communication with the non-profits they are assisting. A good way
of doing this is retweeting the causes tweets. Since last October, only two students
tweets have been retweeted on the Beautiful Social page. A site that is offering advice
should show their support by interacting with the causes. @TwitCause is a great
example of this, almost always retweeting or tweeting at the specific organizations they
are attempting to help. For example, they tweeted at an organization that is against
texting and driving. In the tweet, they included a statistic about texting and driving in
addition to the organizations website.