Thailand ICT Overview Q4 2013

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Thailand ICT Overview Q4 2013 by IMC Institute and ATCI

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Thailand ICT OverviewQ4 2013

January 2014

Population: 67.09 million

GDP: $365.6 Billion

GDP per Capita $3,350.78

GDP per Capita PPP : $8,458.94

Labor force 40.19 Million [June 2013; National Statistical Office]

Unemployment rate 0.6%

Thailand Overview [2012]

Source :http://www.tradingeconomics.com/thailand/gdp

Internet Usage

Internet Usage in Thailand

Internet Users : 23.86 million, penetration 35.8% [TrueHits, July 2013]

Internet Broadband 4.72 million users penetration 23.63% per household[NBTC, Sep 2013]

Internet International Bandwidth 616,133 Mbps Total Domestic Bandwidth 1,276,265 Mbps[NECTEC, July 2013]

Households with the ICT devices

Source : National Statistical Office; 2012

Population using the Internet by age group

Source : National Statistical Office; 2012

Source : National Statistical Office; 2012

Population using ICT by region

Social Networks Populationin Thailand 2013

18.5 Million 18 Million 2.58 Million 5.3 MillionVideos

Source : ZocialRank.com

Top 10 websites in ThailandFacebook

Google Thailand

YouTube

Google

BlogSpot

Yahoo

Dealfish.co.th

Pantip.com

Live.com

Sanook.com

Source :Alexa, December 2013

Mobile Usage

Mobile Usage in Thailand

Mobile Subscribers : 90.97 MillionMobile Penetration 136.27% [NBTC, Sep 2013]

3G Mobile Subscribers : 10.5 Million[Business+, Sep 2013]

Mobile Non-Voice/Voice Revenue Ratio 35.77% [NBTC, July 2013]

35.2%

31.3%

Mobile Operators Marketshare: Q3 2013

25.6%

2.05%0.38%

Source :NTBC, Sep 2013

Devices Shipment Shipment in Thailand

Devices sold in 2012; Desktop-PC 0.96 million, Notebook 1.88 million,

Tablet 1.4 million

In 2013; 0.95 million desktops, 1.63 million notebooks and 2 million Tablets expected to be shipped

Source: NSTDA, NBTC; Dec 2013

Mobile Phone Shipment in Thailand

Smartphone sales in Thailand are tipped to 7.5 million unit of the total 16 million in 2013. [GfK]

Smartphone sales in Thailand is 2.87 million units in the first four months of 2013: [GfK]

Smartphone penetration in Thailand is now 25% [VeedVil, Sep 2013].

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Thailand Smartphone Marketshare 2012

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Thailand Mobile Handset Marketshare

Not include shipment by mobile operators

Source : Business+, Sep 2013

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Mobile Market

Source: TDRI, SIPA; Nov 2013

Smartphone Activities (Users in Thailand)

Source: OurMobilePlanet, August 2013

ICT Market

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Thailand ICT Market

Thai ICT market value is expected to reach $18.8 billion in 2012 communication industry captured 76% of the market share while hardware and software took up 17.6% and 5.5% market share.

Digital content market in Thailand will reach $522 million by end of 2012

Computer Hardware Market

Source: NSTDA,NBTC; Dec 2013

Source: NSTDA,NBTC; Dec 2013

Communications Equipment 2012

Source: NSTDA, NBTC; Dec 2013

Communication Services 2012

Software Market Survey

Value in Million Baht

Source: TDRI, SIPA; Nov 2013

Software Industry Manpower

Source: TDRI, SIPA; Nov 2013

20112012

Others

Embeded Software Manpower

Source: TDRI, SIPA; Nov 2013

20112012

IT Salary Survey 2014

Source: Adecco Dec 2013

IT Salary Survey 2014

Source: Adecco Dec 2013

E-Commerce

e-Commerce in Thailand

E-Commerce market in Thailand was estimated at 340,903 million baht in 2011. [NSO]

E-Commerce market in Thailand is expected to reach almost Bt15 billion in 2013 [Paypal]

E-Commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [MasterCard]

51% of Thai people ever purchase goods via smartphones. [OurMobilePlanet]

Value of E-Commerce (Million Bahts)

Source : E-Commerce Survey,National Statistical Office; 2011

Thailand Top 10 Shopping Websites

Source : http://shopping.truehits.net/; Sep 2013

433,860 Visitors

176,113 Visitors

90,618 Visitors

45,575 Visitors

34,985 Visitors

382,537 Visitors

196,633 Visitors

113,761 Visitors

72,850 Visitors

34,671 Visitors

Internet/Mobile Banking in Thailand

Source : Bank of Thailand; Sep 2013

Internet Banking- 7,707,712 accounts- Amount of transactions 1,974 billion baht

Mobile Banking- 1,086,839 accounts- Amount of transactions 68 billion baht

e-Payment Statistics

Source : Bank of Thailand; Sep 2013

Comparing ThailandWith Others

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IT Industry Competitiveness 2011

Source: EIU2011

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ASEAN ICT MasterPlan 2015

Source: Ministry of Information Communication & Technology

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