Thailand ICT Overview Q4 2013
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Thailand ICT Overview Q4 2013 January 2014
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Thailand ICT Overview Q4 2013 by IMC Institute and ATCI
Transcript of Thailand ICT Overview Q4 2013
Thailand ICT OverviewQ4 2013
January 2014
Population: 67.09 million
GDP: $365.6 Billion
GDP per Capita $3,350.78
GDP per Capita PPP : $8,458.94
Labor force 40.19 Million [June 2013; National Statistical Office]
Unemployment rate 0.6%
Thailand Overview [2012]
Source :http://www.tradingeconomics.com/thailand/gdp
Internet Usage
Internet Usage in Thailand
Internet Users : 23.86 million, penetration 35.8% [TrueHits, July 2013]
Internet Broadband 4.72 million users penetration 23.63% per household[NBTC, Sep 2013]
Internet International Bandwidth 616,133 Mbps Total Domestic Bandwidth 1,276,265 Mbps[NECTEC, July 2013]
Households with the ICT devices
Source : National Statistical Office; 2012
Population using the Internet by age group
Source : National Statistical Office; 2012
Source : National Statistical Office; 2012
Population using ICT by region
Social Networks Populationin Thailand 2013
18.5 Million 18 Million 2.58 Million 5.3 MillionVideos
Source : ZocialRank.com
Top 10 websites in ThailandFacebook
Google Thailand
YouTube
BlogSpot
Yahoo
Dealfish.co.th
Pantip.com
Live.com
Sanook.com
Source :Alexa, December 2013
Mobile Usage
Mobile Usage in Thailand
Mobile Subscribers : 90.97 MillionMobile Penetration 136.27% [NBTC, Sep 2013]
3G Mobile Subscribers : 10.5 Million[Business+, Sep 2013]
Mobile Non-Voice/Voice Revenue Ratio 35.77% [NBTC, July 2013]
35.2%
31.3%
Mobile Operators Marketshare: Q3 2013
25.6%
2.05%0.38%
Source :NTBC, Sep 2013
Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC 0.96 million, Notebook 1.88 million,
Tablet 1.4 million
In 2013; 0.95 million desktops, 1.63 million notebooks and 2 million Tablets expected to be shipped
Source: NSTDA, NBTC; Dec 2013
Mobile Phone Shipment in Thailand
Smartphone sales in Thailand are tipped to 7.5 million unit of the total 16 million in 2013. [GfK]
Smartphone sales in Thailand is 2.87 million units in the first four months of 2013: [GfK]
Smartphone penetration in Thailand is now 25% [VeedVil, Sep 2013].
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Thailand Smartphone Marketshare 2012
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Thailand Mobile Handset Marketshare
Not include shipment by mobile operators
Source : Business+, Sep 2013
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Mobile Market
Source: TDRI, SIPA; Nov 2013
Smartphone Activities (Users in Thailand)
Source: OurMobilePlanet, August 2013
ICT Market
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Thailand ICT Market
Thai ICT market value is expected to reach $18.8 billion in 2012 communication industry captured 76% of the market share while hardware and software took up 17.6% and 5.5% market share.
Digital content market in Thailand will reach $522 million by end of 2012
Computer Hardware Market
Source: NSTDA,NBTC; Dec 2013
Source: NSTDA,NBTC; Dec 2013
Communications Equipment 2012
Source: NSTDA, NBTC; Dec 2013
Communication Services 2012
Software Market Survey
Value in Million Baht
Source: TDRI, SIPA; Nov 2013
Software Industry Manpower
Source: TDRI, SIPA; Nov 2013
20112012
Others
Embeded Software Manpower
Source: TDRI, SIPA; Nov 2013
20112012
IT Salary Survey 2014
Source: Adecco Dec 2013
IT Salary Survey 2014
Source: Adecco Dec 2013
E-Commerce
e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 340,903 million baht in 2011. [NSO]
E-Commerce market in Thailand is expected to reach almost Bt15 billion in 2013 [Paypal]
E-Commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [MasterCard]
51% of Thai people ever purchase goods via smartphones. [OurMobilePlanet]
Value of E-Commerce (Million Bahts)
Source : E-Commerce Survey,National Statistical Office; 2011
Thailand Top 10 Shopping Websites
Source : http://shopping.truehits.net/; Sep 2013
433,860 Visitors
176,113 Visitors
90,618 Visitors
45,575 Visitors
34,985 Visitors
382,537 Visitors
196,633 Visitors
113,761 Visitors
72,850 Visitors
34,671 Visitors
Internet/Mobile Banking in Thailand
Source : Bank of Thailand; Sep 2013
Internet Banking- 7,707,712 accounts- Amount of transactions 1,974 billion baht
Mobile Banking- 1,086,839 accounts- Amount of transactions 68 billion baht
e-Payment Statistics
Source : Bank of Thailand; Sep 2013
Comparing ThailandWith Others
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IT Industry Competitiveness 2011
Source: EIU2011
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ASEAN ICT MasterPlan 2015
Source: Ministry of Information Communication & Technology
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