ICT The First Thailand – Pacific Island Countries Forum (TPIF)
Thailand ICT Review 2014
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Thailand ICT Review 2014 Assoc. Prof. Dr. Thanachart Numnonda Executive Director IMC Institute 6 February 2015
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Transcript of Thailand ICT Review 2014
Thailand ICT Review 2014
Assoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute6 February 2015
Agenda
Internet Usage
Mobile & Broadband Subcribers
ICT Market in Thailand
E-Commerce
ICT Opportunities in Thailand
Population: 67.01 million
GDP: $387.25 Billion
GDP per Capita $3,437.84
GDP per Capita PPP :$13,931.81
GDP Annual Growth Rate0.40%
Labor force 38.38 Million
Unemployment rate 1.15%
Thailand Overview [2014]
Source :http://www.tradingeconomics.com/thailand/gdp
Internet Usage
Internet Usage in Thailand
Internet Users : 26.15 million, penetration 39.0% [NECTEC, Oct 2014]
Internet Broadband 5.49 million users penetration 27.36% per household[NBTC, Jan 2015]
Fixed Line subscriber 5.69 million users Metropolitan 2.97 million users, Provincial Area2.72 million users [NBTC, Jan 2015]
Social Networks Populationin Thailand 2014
28 Million 33 Million 1.5 Million 1.6 BillionViews
Source : Mindshare, NTEC, Nielsen, DAAT, Google, FB
Facebook users by grography
Source : Zocizl Rank 2014
Top 10 websites in ThailandGoogle Thailand
YouTube
Yahoo
Pantip.com
Blogspot
Sanook.com
Adcash.com
Live.com
Source :Alexa, November 2014
Mobile & BroadbandSubscribers
Mobile Subscribers Q4 2014
Total 97,680,775 Marketshare
Source :NTBC, Jan 2015
Mobile Subscribers Trend
Source :NTBC, Sep 2014
Internet Broadband Trend
Source :NTBC, Sep 2014
Internet Bandwidth
Source :NTBC, Sep 2014
International Internet GatewayMarketshare
Source :NTBC, Sep 2014
TRUE International Gateway
Mobile Phone Shipment in Thailand
9.67 million smartphone sold inThailand of the total 23.24 millionunits in 2013. [IDC]
Android is the leader smartphone OsinThailand in 2013 with 73% marketsharefollowed by iOS with 19% [Yozzo Co.,ltd]
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Thailand Mobile Handset Marketshare
Not includeshipment bymobile operators
Source : Business+, Sep 2013
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Total 3G Subscribers Q3 201477.5 Million Users
19.7 Million 3G usersout of 27.8 millionsubscibers
Source : Yozzo Co.,ltd
19.1 Million 3G usersout of 23.4 millionsubscibers
38.7 Million 3G usersout of 43.79 millionsubscibers
ICT MarketIn
Thailand
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Thailand ICT Market 2013626,942 million Baht
Source: NSTDA,NBTC, TDRI, SIPA
Computer Hardware Market Trend
Source: NSTDA,NBTC; Apr 2014
Computer Hardware Market
Source: NSTDA,NBTC; Apr 2014
Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC0.96 million, Notebook 1.88 million,
Tablet 1.4 million
In 2013; 0.95 million desktops, 1.63million notebooks and 2 millionTablets expected to be shipped
Source: NSTDA, NBTC; Apr 2014
Source: NBTC; Jan 2014
Communications Equipment 2013
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Mobile Market in Thailand
Source: NBTC; Jan 2014
Communication Services 2013
Source: NBTC; Jan 2014
Mobile Services
Source: NBTC; Jan 2014
Internet Services
Source: NBTC; Jan 2014
Software Market in Thailand
Source: TDRI, SIPA; July 2014
ImportLocal production
For domestic consumption Export
Total Market Baht
Production Baht
Software Production in Thailand
Source: TDRI, SIPA; July 2014
Exported Software
Source: TDRI, SIPA; July 2014
Source: TDRI, SIPA; July 2014
Software Industry Manpower 2013
Software Industry Manpower
Source: TDRI, SIPA; Nov 2013
2012
Others
2013
IT Salary Guide 2015
Source: Adecco Dec 2014
IT Salary Guide 2015
Source: Adecco Dec 2014
IT Salary Guide 2015
Source: Adecco Dec 2014
IT Salary Guide 2015
Source: Adecco Dec 2014
IT Salary Guide 2015
Source: Adecco Dec 2014
E-Commerce
e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 744billion baht. [NSO]
Business-to-business (79.8%), business-to-customer(19.3%) and business-to-government (1%) sectors.
E-Commerce usage in Thailand in 2011-2012 isestimated to be at 67% and M-Commerce is at 37%: Oneof the top growing country in Asia [MasterCard]
E-commerce market in Thailand is forecast to top
1 trillion baht in 2016 [BangkokPost; Dec 2014]
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Asia Retail Market
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Asia E-Commerce Market
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Internet/Mobile Banking in Thailand
Source : Bank of Thailand; Sep 2014
Internet Banking- 8,943,950 accounts- Amount of transactions 1,705 billion baht
Mobile Banking- 3,711,382 accounts- Amount of transactions 129 billion baht
Volume of payment
Source : Bank of Thailand; Sep 2014
Number of plastic cards: Nov 2014
Source : Bank of Thailand; Nov 2014
ICT OpportunitiesIn Thailand
Opportunity in Thailand
● Government Digital Economy Policy● Thailand is a gateway to CLMV, emerging market
and more investment on ICT infrastructure. ● ICT spending increases in several industries,
especially Telco, Bankinganf Government● Opportunity for investors on Thai start-up
companies.
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50Source : The Nation; Nov 2014
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Digital Economy 8 Draft Bills
Source : Bangkok Post; 7 Jan 2015
Digital Economy Policy
Renaming of the ICT Ministry to the Digital Economyand Society Ministry
The Software Industry Promotion Agency (Sipa) will berenamed the Digital Economy Promotion Agency
Develop telecommunication infrastructure and networks,in the form of the “National Broadband Backbone”
Plan for 4G spectrum auctions in August 2015.
Plan to establish a large “Data Center” to collect all typesof information and provide public services. .
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Increasing number of 3G users and
Tablets/Smartphone sales.
Internet banking and mobilebanking will be on high
demand.
Government DigitalEconomy policy
booth IT budget
E-commerce market in Thailand isforecast to top
1 trillion baht in 2016
Online consumerization Social media marketing
Personal cloud
Retail will go more online.More investment on ICT.
Start-up Software CompaniesInvestors interested in Thai startups
Source : Thai Startup Year in Review 2014; Thumpsup
Start-up Software CompaniesStart-up Software CompaniesStart-up Software CompaniesThai startups: Example
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