Thailand ICT Market 2009 and Outlook 2010

Thailand ICT Market 2009 & Outlook 2010February 2010

1

Thailand ICT Mkt. 2009Agenda

• Methodology in Brief

• Survey Result

(1)Thailand ICT Market in year 2009 -2010 at a glance

(2) Key findings of ICT Market & Trends(2) Key findings of ICT Market & Trends

- Hardware Market

- Software Market

- Computer Services Market

- Communication Market

• Contact

Thailand ICT Mkt. 2009

Scope of ICT Market

– Market Value = domestic ICT spending– ICT = HW + SW* + CS + Communications* SW Market = Enterprise Software + Mobile Application +

Embedded System Software + Others

Number of Sample Size ≈ 600

Data Collection Method : Supply/Demand Side

Methodology in Brief

Data Collection Method : Supply/Demand Side

– Survey 530– In- depth Interview (Key players = 70)– In- depth Interview (Demand side = 8)– Secondary source : Reports, News, Official Data

(Department of Business Development)Analysis

– Quantitative (Statistical Method)– Qualitative (Expert opinion)

3

Thailand ICT Mkt. 2009Thailand ICT Market 2008-09 & Outlook 2010

MarketValue(Million Baht) Market Share ICT (%) Growth (%)

2008 2009 2010f 2008 2009 2010f 2008/2009 2009/2010

1.Computer Hardware 75,720 80,869 88,040 14.5 14.6 14.8 NA 8.9

2.Computer Software 62,937 64,365 67,884 12.0 11.6 11.4 2.3 5.5

3.Computer Services 24,981 48,372 57,392 4.8 8.7 9.6 NA 18.6

4.Communications 360,216 361,895 382,288 68.7 65.1 64.2 0.5 5.6

4

Note : New products, which were not covered in 2008 survey, are included in Hardware and Computer Services. Therefore, market values for 2008 and 2009 are not comparable.

4.Communications 360,216 361,895 382,288 68.7 65.1 64.2 0.5 5.6

Total ICT 523,854 555,501 595,604 100 100 100 6.0 7.2

Thailand ICT Mkt. 2009Thailand ICT Market 2009 : Market Share

50.0

60.0

70.0

80.0

68.765.1 64.2

Hardware

Software

Computer Services

(% share)

5

2551 2552 2553f

0.0

10.0

20.0

30.0

40.0

14.5 14.6 14.812.0 11.6 11.4

4.88.7 9.6

Computer Services

Communications

Thailand ICT Mkt. 2009Thailand IT Market 2008-09 & Outlook 2010

MarketValue(Million Baht) Growth (%) Market Share IT (%)

2008 2009 2010f 2008/2009 2009/2010 2551 2552 2553f

1.Computer Hardware 75,720 80,869 88,040 NA 8.9 33.9 31.5 31.0

2.Computer Software 62,937 64,365 67,884 2.3 5.5 28.2 25.0 23.9

3.Computer Services 24,981 48,372 57,392 NA 18.6 11.2 18.8 20.2

6

Note : IT market covers computer hardware, computer software, computer services and data communication equipment.

3.Computer Services 24,981 48,372 57,392 NA 18.6 11.2 18.8 20.2

59,468 63,540 70,733 6.8 11.3 26.7 24.7 24.9

Total IT 223,106 257,146 284,049 15.26 10.5 100 100 100

4.Data Communications

Equipments (wired+wireless)


25.0

30.0

35.0

40.0

33.9

31.5 31.0

28.2

25.023.9

26.7

24.7 24.9

Hardware

Software

Computer Services

Data Com.

Equipments

(% share)

Thailand IT Market 2009 : Market Share

7

2551 2552 2553f

10.0

15.0

20.0

25.0

11.2

18.820.2

Note : IT market covers computer hardware, computer software, computer services and data communication equipment.

Thailand ICT Mkt. 2009Thailand ICT Market 2009 : By Sectors

Market

Value(Million Baht) Ratio (%)

Economic Sectors Economic Sectors

Gov. Total Gov. Total

1.Computer Hardware 9,739 20,786 47,094 77,619 12.5 26.8 60.7 100.0

2.Computer Software 27,995 29,020 7,350 64,365 43.5 45.1 11.4 100.0

Enterprise/

Corporate

Household/

SoHo1/

Enterprise/

Corporate

Household/

SoHo1/

8

หมายเหต:ุ 1/ SOHO = Small Office and Home Office

2.Computer Software 27,995 29,020 7,350 64,365 43.5 45.1 11.4 100.0

3.Computer Services 18,431 28,755 1,186 48,372 38.1 59.4 2.5 100.0

127,760 234,135 361,895 35.3 64.7 100.0

Total ICT 262,486 289,765 552,251 47.5 52.5 100.0

4.Communications2/


Thailand IT Market 2009 : By Sectors

Market


Economic Sectors Economic Sectors

Gov. Total Gov. Total

1.Computer Hardware 9,739 20,786 47,094 77,619 12.5 26.8 60.7 100

Enterprise/

Corporate

Household/

SoHo

Enterprise/

Corporate

Household/

SoHo

9

1.Computer Hardware 9,739 20,786 47,094 77,619 12.5 26.8 60.7 100

2.Computer Software 27,995 29,020 7,350 64,365 43.49 45.09 11.42 100

3.Computer Services 18,431 28,755 1,186 48,372 38.1 59.4 2.5 100

58,041 5,499 63,540 91.3 8.7 100

Total IT 192,767 61,129 253,896 75.9 24.1 100

4.Communications

Equipment

Thailand ICT Mkt. 2009Key Findings

ICT Market

Thailand’s spending on ICT in 2009 valued at 555,501 mil. baht, showing only 6.0% increase from

the preceding year with estimated grow at 7.2% in 2010

The largest spending went to the communications market, which accounts for 65.1% or 361,985

mil. baht

IT Market (Hardware + Software + Computer Services + Data Communication Equipments)

In 2009, the IT market was 257,146 mil. baht, an increase of 15.3% from 2008. However, this

10

In 2009, the IT market was 257,146 mil. baht, an increase of 15.3% from 2008. However, this

market is expected to grow at merely 10.5% to 284,049 mil. baht in 2010.

Computer hardware held the highest share at 31.5% which dropped slightly from 33.9% in

2008, followed by computer software, data communications equipment and computer

services, with 25.0%, 24.7% and 18.8% share respectively

share of Computer Services has increased continuously, with 11.2% in 2008, 18.8% in

2009 and 20.2% in 2010

The ratio of Hardware : Software : Computer Services in 2009 was 46 : 39 : 15 and

expected to be 42 : 33 : 25 in 2010


Computer Hardware

11

Computer Hardware

Thailand ICT Mkt. 2009Computer Hardware Market 2006-2009 and Outlook 2010

12


Computer Hardware Market 2008-2009 & Outlook 2010

Categories

2008 2009 2010f

UnitAvg. Price Value

UnitAvg. Price Value YTY (%) YTY (%)

UnitAvg. Price Value YTY (%) YTY (%)

(Baht) (Mil. Baht) (Baht) (Mil. Baht) in Quantity in Value (Baht) (Mil. Baht) in Quantity in Value

1 System NA NA 8,660 NA NA 7,890 NA -8.9 NA NA 8,360 NA 6.0

1.1 Large scale systems NA NA 810 NA NA 690 NA -14.8 NA NA 650 NA -5.8

1.2 Medium scale systems NA NA 1,900 NA NA 1,700 NA -10.5 NA NA 1,850 NA 8.8

1.3 Small scale systems NA NA 3,100 NA NA 2,800 NA -9.7 NA NA 3,000 NA 7.1

1.4 Special Purpose Equipment NA NA 2,850 NA NA 2,700 NA -5.3 NA NA 2,860 NA 5.9

2 PC & Peripherals NA NA 67,060 NA NA 69,729 NA 4.0 NA NA 75,990 NA 9.0

2.1 Total PC 2,580,000 NA 49,850 2,810,000 NA 51,824 8.9 4.0 3,040,000 NA 54,520 8.2 5.2

2.1.1 Desktop PC 1,300,000 16,500 21,450 1,280,000 16,300 20,864 -1.5 -2.7 1,350,000 16,000 21,600 5.5 3.5

2.1.2 Notebook 1,200,000 23,000 27,600 1,400,000 21,000 29,400 16.7 6.5 1,580,000 20,000 31,600 12.9 7.5

2.1.3 Netbook 80,000 10,000 800 130,000 12,000 1,560 62.5 95.0 110,000 12,000 1,320 -15.4 -15.4

2.2 Monitor 300,000 NA 1,274 420,000 NA 1,638 40.0 28.6 480,000 NA 1,872 14.3 14.3

2.2.1 LCD 300,000 4,000 1,200 420,000 3,900 1,638 40.0 36.5 480,000 3,900 1,872 14.3 14.3

2.2.2 CRT 25,500 2,900 74 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

2.3 Printer 1,355,500 NA 3,931 1,368,000 NA 3,933 0.9 0.1 1,400,000 NA 3,980 2.3 1.2

13

2.3 Printer 1,355,500 NA 3,931 1,368,000 NA 3,933 0.9 0.1 1,400,000 NA 3,980 2.3 1.2

2.3.1 Impacted (Dot Matrix) 62,000 10,000 620 55,000 9,500 523 -11.3 -15.7 62,000 9,500 589 12.7 12.7

2.3.2 1,043,000 NA 1,967 1,040,000 NA 2,008 -0.3 2.1 1,045,000 NA 1,950 0.5 -2.9

2.3.2.1 468,000 1,500 702 400,000 1,500 600 -14.5 -14.5 350,000 1,400 490 -12.5 -18.3

2.3.2.2 575,000 2,200 1,265 640,000 2,200 1,408 11.3 11.3 695,000 2,100 1,460 8.6 3.7

2.3.3 Laser 250,500 NA 1,344 273,000 NA 1,403 9.0 4.4 293,000 NA 1,441 7.3 2.8

2.3.3.1 Single Laser 200,000 4,700 940 215,000 4,500 968 7.5 2.9 225,000 4,200 945 4.7 -2.3

2.3.3.2 All in One Laser 50,500 8,000 404 58,000 7,500 435 14.9 7.7 68,000 7,300 496 17.2 14.1

2.4 External Data Storage NA NA 3,360 NA NA 3,600 NA 7.1 NA NA 4,510 NA 25.3

2.4.1 External Hard Disk NA NA 1,460 NA NA 1,700 NA 16.4 NA NA 2,500 NA 47.1

2.4.2 Enterprise Storage NA NA 1,900 NA NA 1,900 NA 0.0 NA NA 2,010 NA 5.8

2.4.2.1 Entry Level NA NA 570 NA NA 665 NA 16.7 NA NA 760 NA 14.3

2.4.2.2 Hi-End Level NA NA 1,330 NA NA 1,235 NA -7.1 NA NA 1,250 NA 1.2

2.5 Other Peripherals 1,019,000 NA 8,645 1,030,000 NA 8,734 NA 1.0 1,007,000 NA 11,109 -2.2 27.2

2.5.1 Scanner 15,000 7,000 105 16,500 7,000 116 10.0 10.0 19,000 8,500 162 15.2 39.8

2.5.2 Digital Camera 1,000,000 8,500 8,500 1,010,000 8,500 8,585 1.0 1.0 910,000 12,000 10,920 -9.9 27.2

2.5.3 Consumer PDA 4,000 10,000 40 3,500 9,500 33 -12.5 -16.9 3,000 9,000 27 -14.3 -18.8

NA NA 75,720 NA NA 77,619 NA 2.5 NA NA 84,350 NA 8.7

2.5.4 Projector 60,000 25,000 1,500 NA NA 75,000 24,000 1,800 25.0 20.0

2.5.5 UPS NA NA 1,750 NA NA NA NA 1,890 NA 8.0

Total Computer Hardware Market NA NA NA NA NA 80,869 NA NA NA NA 88,040 NA 8.9

Inkjet

Single Inkjet

All in One Inkjet

Total Computer Hardware Market

(Not included Projector and UPS)

Thailand ICT Mkt. 2009Inter Brand vs. Local Brand Desktop

14


Desktop vs. Notebook

40

60

80

Desktop Notebook+Netbook

%

15

20072008

20092010f

0

20

4061

5046

44

39 50 5456

Thailand ICT Mkt. 2009Single Inkjet vs. All in One Inkjet

16

Thailand ICT Mkt. 2009External Hard Disk

17


Computer Hardware Market Valueclassified by Spending Sector in 2009

ProductEnterprise

Total

Value Ratio (%) Value Ratio (%) Value Ratio (%)

1. Systems 1,183 15 5,918 75 789 10 7,890

2. Desktop 3,130 15 5,216 25 12,518 60 20,864

3. Notebook 2,940 10 5,880 20 20,580 70 29,400

4. Netbook 16 1 62 4 1,482 95 1,560

5. Monitor 82 5 246 15 1,310 80 1,638

Government and State

Enterprise

SOHO and House-

hold

18

5. Monitor 82 5 246 15 1,310 80 1,638

6. Printer 786 20 1,377 35 1,770 45 3,933

7. External Data Storage 720 20 1,152 32 1,728 48 3,600

8. Scanner 24 20 75 65 17 15 116

9. Digital Camera 858 10 859 10 6,868 80 8,585

10. PDA 0 0 2 5 31 95 33

11. Projector 600 40 525 35 375 25 1,500

12. UPS 700 40 700 40 350 20 1,750

Total 11,039 13.7 22,012 27.2 47,818 59.1 80,869

Note : value in Mil.Baht


Computer Hardware Market Ratioclassified by Spending Sector in 2009

40

50

60

Government &

State Enterprise

Corporate SOHO and

Household

19

2007

2008

2009

0

10

20

30

14

13

14

29

30

27

57

57

59

Thailand ICT Mkt. 2009Technology Trends for 2010

Green Technology

Virtualization Technology

Cloud Computing

High Speed Broadband

20

Multi-touch Screen

3D Display

Solid State Drive (SSD)

LED (Light Emitting Diode)


Computer Software

21

Thailand ICT Mkt. 2009Computer Software Market 2006-2009 and Outlook 2010

50,000

60,000

70,000

80,000

15

20

25

50,064

56,616

62,937 64,365 67,884

20.8

13.1

Value(Million Baht)

Growth Rate (%)

(%)(Mil.Baht)Software Application Hosting (2,800 mil. Baht) -> Move to Computer Services Market

22

2006 2007 2008 2009 2010f

0

10,000

20,000

30,000

40,000

0

5

10

15 13.1

11.2

2.3

5.5

Thailand ICT Mkt. 2009Computer Software Market 2008-2009 and Outlook 2010

Type of SoftwareValue(Million Baht) Growth Rate (%)

2008 2009 2010f 2007/2008 2008/2009 2009/2010f

1. Enterprise Software 55,547 56,061 58,071 10.1 0.9 3.6

2. Mobile Application 2,640 3,069 3,720 23.8 16.2 21.2

3. Embedded Software 2,359 2,760 3,423 21.8 17.0 24.1

4. Others 2,391 2,474 2,670 15.2 3.5 7.9

23

Note : Enterprise Software = (1) Applications Software (2) Infrastructure & Operating System

4. Others 2,391 2,474 2,670 15.2 3.5 7.9

Total 62,937 64,365 67,884 11.2 2.3 5.5


Applications

61.9%

Infrastructure & OS

38.1%

Applications & Infrastructure Software

Note : (1) Applications Software includes Office Suites, CRM, Supply Chain Management, Enterprise Content Management etc. (2) Infrastructure & OS Softwarecovers Operating Systems, Database Management Systems, Security, Application Development, Data Integration and Data Quality Tools etc.


Package Software & Outsource Software Development

Package Software

Outsource Software Development

21.7%

25

Note : Outsources Software Development does not include In-house software development.

Package Software

78.3%

Thailand ICT Mkt. 2009Computer Software Spending by Main Sector in 2009

Value(Million Baht)

Government and State Enterprise 27,995 43.5

Corporate/ Enterprise 29,020 45.1

SoHo/Household 7,350 11.4

Total 64,365 100.0

Ratio

(%)

26

Note: SoHo=Small Office and Home Office

Total 64,365 100.0


Computer Software Spending by Economic Sector in 2009

Government 20.4

Financial 16.2

Telecommunications 12.6

Education 10.8

Energy 9.8

Ratio

(%)

Note : Others are Electronics, Entertainment, Retail Trade, General factories etc.

Transportation & Logistics 5.0

Healthcare 4.0

Motor Vehicles and Parts 3.9

Food and Food Processing 3.4

Tourism 2.6

Others 11.3

Total 100.0

27


Cloud Computing / Software as a Service (SaaS)

Web 2.0 /Social Community Network

Broadband Technology/Applications

Open Source Software

Technology Trends for 2010

28


Computer Services

29


Share of Computer Services & Software Market 2009 and Outlook 2010

Computer Software

Computer Services

42.9%

2009

Computer SoftwareComputer Services

45.8%

2010f

30

Computer Software

57.1%

42.9% Computer Software

54.2%45.8%


Computer Services Market 2006-2009 and Outlook 2010

31

Note : 1/ in 2009 Network Services included Security/ Firewall Services, IP Services and Virtual Private Network (VPN)2/ Software Maintenance Services does not include License Software3/ in 2009 Data Center and Disaster Recovery Services included Service & Application Hosting

(in 2008 sub category was excluded)


System Integration

28.0%

Data Center and Disaster Recovery Services

9.9%

IT Related Training & Education

3.2%

IT Consulting

4.5%

IT Outsourcing

9.8%

Computer Services Market by Categories 2009

32

Network Services

36.6%

Software Maintenance Services

2.1%

Hardware Maintenance Services

5.9%


Computer Services Spending by Main Sector in 2009


Government/ State Enterprise 18,431 38.1


33


1,186 2.5

รวม 48,372 100.0

SOHO1// Household

Note: SOHO=Small Office and Home Office


Computer Services Spending by Economic Sector in 2009

Sectors

Government 27.8

Financial 18.5

Energy 11.4

Telecommunications 10.6

Education 7.1

Ratio

(%)

Education 7.1

Tourism 5.0

Food and Food Processing 3.8

Transportation & Logistics 2.0

Healthcare 1.0

Motor Vehicles and Parts 0.7

Others 12.1

Total 100.0

Note : Others are Electronics, Entertainment, Retail Trade, Construction etc.


Cloud Computing / Cloud Services

Software as a Service (SaaS)

Broadband Technology


35


Communications

36

Communications

Thailand ICT Mkt. 2009Communications Market 2008-2009 and Outlook 2010

350,000

355,000

360,000

365,000

370,000

375,000

380,000

385,000M

il. B

aht

360,216361,895

382,288

Communications Market

345,000

2008 2009 2010f

2551 2552 2553Growth

(%)

51/52 52/53

Communications Equipment 123,725 126,429 137,479 2.2 8.7

Communications Services 236,491 235,466 244,809 -0.4 4.0

Total 360,216 361,895 382,288 0.5 5.6

Mil. Baht

37


Mil. Baht

Telephone Handsets Market 2008-2009 and Outlook 2010

38


Mil. Baht

Equipment Market 2008-2009 and Outlook 2010

39


Mil. Baht

Communications Services Market 2008-2009 and Outlook 2010

40


Mil. Baht

Communications Equipment Spending by Main Sector in 2009

41


Communications Service Spending by Main Sector in 2009

Mil. Baht

42


High Speed Internet ; FTTX, Cabling

802.11 N /Wireless N Technology

High Definition Technology ->Mobile Internet Device

Mobile Application


43


www.nectec.or.th/srii

[email protected]

www.sipa.or.th

44

www.sipa.or.th

[email protected]

Thailand ICT Market 2009 and Outlook 2010

Technology

Transcript of Thailand ICT Market 2009 and Outlook 2010