09:45: Unmarketing and the ‘Webful Brand’. “If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.” By Stowe Boyd (The /Messengers).
Transcript of Stowe Boyd of The /Messengers #smo09 London