Marilyn Pratt of SAP #smo09 London

23
Leading Stakeholder Communities Marilyn Pratt SAP Community Evangelist

description

15:00: Leading stakeholder communities. Long-time community expert and content strategist Marilyn Pratt discusses how communities are created to bring key stakeholders to the conversation. Her presentation will cover approaches to the moderator role and how enabling questions can help the conversation be more successful. By Marilyn Pratt (SAP)

Transcript of Marilyn Pratt of SAP #smo09 London

Page 1: Marilyn Pratt of SAP #smo09 London

Leading Stakeholder Communitie

s

Marilyn PrattSAP

Community Evangelist

Page 2: Marilyn Pratt of SAP #smo09 London

What is a Community Evangelist?

The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/

Page 3: Marilyn Pratt of SAP #smo09 London

What is a Community Evangelist?

The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/

Page 4: Marilyn Pratt of SAP #smo09 London

Jane Jacobs – Community Advocate

Jane Jacobs (1916-2006) an urbanist and activist whose writings championed a fresh, community-based approach to city building

Photo credit: Maggie Steber, Planning Magazine, September 1986.

Page 5: Marilyn Pratt of SAP #smo09 London

Jane Jacobs vs Robert Moses

Page 6: Marilyn Pratt of SAP #smo09 London

Jane Jacobs vs Robert Moses

Page 7: Marilyn Pratt of SAP #smo09 London

Jane Jacobs - Death and Life of Great American

cities

Bottom Up Community Planning Empowering Local Citizens –Social

Capital

Participatory planning Noisy, combative, iterative and reliant

on community involvement Competitive elements in an Ecosystem

doth a healthy Ecosystem make

Page 8: Marilyn Pratt of SAP #smo09 London

Walking Conversation

You’ve Got to Get Out and Walk Listen to the locals

Ask them for their shortcuts What are some important meeting

spaces in your neighbourhood? Where do you feel most comfortable? Is there an important question or

issue that people should talk about?

Page 9: Marilyn Pratt of SAP #smo09 London

The Healthy Community – 3D’s

Diversity Density Dynamism

Page 10: Marilyn Pratt of SAP #smo09 London

Diversity in SAP Community Network

In >200 countries and territories worldwide (led by: U.S., Germany, India, Japan, UK, China…)

Page 11: Marilyn Pratt of SAP #smo09 London

Diversity in SAP Community Network

Geeks and Suits

Page 12: Marilyn Pratt of SAP #smo09 London

Dynamism in SAP Community Network

Coffee Corner

Page 13: Marilyn Pratt of SAP #smo09 London

A Place to Rant

Page 14: Marilyn Pratt of SAP #smo09 London

ESME Project

“The Web 2.0 application has been adapted for day-to-day use in an enterprise environment. It serves to identify company employees with particular knowledge or expertise, and networks these experts together so that they can exchange information”

Dick Hirsch, Siemens, SAP Mentor

Process Improvement Community - BPX

Page 15: Marilyn Pratt of SAP #smo09 London
Page 16: Marilyn Pratt of SAP #smo09 London

Density in SAP Community Network

Over 1.6 Million Participants 4157 Moderated Bloggers 751 Expert Bloggers 130 Blog Moderators >120,000 members have contributed their

knowledge/ experience >80,000 last year >7,000 highly active (>250 points)

Wiki spaces grew to ~100 within 18 months

Page 17: Marilyn Pratt of SAP #smo09 London

Density in SAP Community Network

5,500 posts per day in discussion forums 250 major topic categories Over 1 million discussion threads Over 5 million posts ~17 minutes until first answer / reply, on

average Typically four answers to each question, on

average 84% of all discussion threads are closed as

complete

Page 18: Marilyn Pratt of SAP #smo09 London

Jane Jacobs - Death and Life of Great American

cities

Engaged amateurism “Expert” communities can be

communities of local expert questioners asking “good questions”

The more superfluous the evangelist becomes to the conversation the more successful and healthy the community

Page 19: Marilyn Pratt of SAP #smo09 London

Engaged Amateurism in Solving a Community

Mystery

Page 20: Marilyn Pratt of SAP #smo09 London

London Cholera Epidemic 1854

"The most terrible outbreak of cholera which ever occurred in this kingdom, is probably that which took place in Broad Street, Golden Square, and the adjoining streets, a few weeks ago."

- John Snow, September 1854

Page 21: Marilyn Pratt of SAP #smo09 London

Stephen Berlin Johnson – Ghost Map

Amateurism Cross-Disciplinary Thinking Local Knowledge Solutions came from many sources Henry Whitehead local Soho minister was

incredibly connected and helped scientist John Snow crack the case

1866 – listen to reason, listen to the locals = result large scale metropolitan living sustainably

Page 22: Marilyn Pratt of SAP #smo09 London

Start a Community Garden

Support a sustainable, walkable community (helicoper visits and unsightly billboards do not sustainability make

Organize a neighbourhood “clean-up” Participate in activities that build

relationships between people in the community

Page 23: Marilyn Pratt of SAP #smo09 London

Leading Stakeholder Communitie

s

Marilyn PrattSAP

Community Advocate

Supporting Local

Neighbourhoo

ds