Stowe Boyd of The /Messengers #smo09 London
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Unmarketing And The Webful Brand Stowe Boyd
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09:45: Unmarketing and the ‘Webful Brand’. “If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.” By Stowe Boyd (The /Messengers).
Transcript of Stowe Boyd of The /Messengers #smo09 London
UnmarketingAnd The Webful Brand
Stowe Boyd
About Me
Why Unmarketing?
Reaching Edglings
Impacts on Brands
Webfulness
UnmarketingAnd The Webful Brand
Stowe Boyd
