Learning Webinar Series

Storytelling: using your story to inspire a movement for

progress

Knowledge Gateway in collaboration with One Global Economy

Objectives Provide Knowledge Gateway members an opportunity to learn

how to effectively tell their stories for advocacy purposes.

After this webinar Knowledge Gateway members are

encouraged to tell their stories through:

1. Knowledge Library (where stories and video clips can

be uploaded under ‘document type’ Advocacy and

Women’s Stories)

2. Photo contests focusing on women’s economic

empowerment (upcoming)

3. Blog (upcoming)

Housekeeping • We would love to get your feedback and comments. If you have any

questions or comments during the presentation send them through the

chat box.

• If you would like to speak during the Question and Answer session,

please raise the hand sign on your dashboard. The moderator will then

unmute your microphone when it is your turn to speak.

• After the presentation, please take the time to fill out our short evaluation

survey.

• If you encounter any technical difficulties during this webinar, please

send an email to: knowledge.gateway@unwomen.org

Speakers:

Moustafa Mourad, President and Founder, One Global Economy

Elizabeth Kountze, Director of Partnerships

Moderated by Anna Falth, Manager, Knowledge Gateway for Women’s Economic Empowerment

Storytelling

(Improve your writing, speaking and the reach of your

message)

Story: Purpose

Elements of a Strong Story

Beginning, Middle, End

Message

Theme

Tone

Setting

Characters

Title that engages

Hooks

Elements

Organizing

Tone

Characters

Setting

Overarching Narrative

Show vs. Tell

Humanity

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Storytelling Improves Your Writing

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Storytelling Improves Your Blog

- Share your own story

- Connecting with your readers & participants

- Organizing entries

- Sharing others’ stories

- Have fun!

Networked story telling Story sharing

Expanding choices

Empowering individuals & households

Linking individuals & their stories to markets

Digital Storytelling

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Digital Storytelling: Photo

“There is only you and your camera. The limitations in your

photography are in yourself, for what we see is what we are.”

- Ernst Haas

Photo editing sites/aps:

- Instagram

- FrameTastic

- LINE Camera

Photo credit: UN Photo

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https://www.youtube.com/watch?v=3gTLfIBf7n0&feature=youtu.be

Soccket : Power soccer ball https://www.youtube.com/watch?v=u5gqoYkL8To

USAID’s Powering Agriculture Grand Challenge: https://www.youtube.com/watch?v=uDlM_lbByLE

An Egyptian handbag manufacturer’s story:

Digital Storytelling - Video

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What is the difference between story and narrative?

Story: Us and them, narrative is typically “We”

Story: Beginning, middle, and end- Narrative is in process.

So we, together, fulfill the narrative.

So audiences become communities working together toward a common

goal.

That’s how story fits into a larger campaign to build a movement.

Learn more in our Community Connectors digital literacy module on

creating a media campaign: http://ccg.runckc.org/home/media-

literacy/session-17-creating-a-media-campaign

Narrative

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Sharing on Social Media

Importance of Local Stories, Voices & Content

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Creating Opportunities for people to

share their stories:

The Beehive

Combines ‘Global Best Practices’ with

localized content for a meaningful

experience.

Written by local people,

Accessible to individuals with a

maximum of 4th Grade education in

their language.

Interact with community portal &

Facebook pages (Jordan.thebeehive.org)

Collaboration Space & Hyper-local Content

Run.CKC.org A social network for Technology Center managers to access training

curriculums, business courses for sustainability of centers, share best practice and

collaborate on new ideas.

MyCKC.org Highly localized, easy-to-populate, community portals that interact

seamlessly with country-wide Beehives.

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Turn Your Community Members into Advocates

Causes.com

Indiegogo.com

Kickstarter.org

Get started on blogging

1. Start your own blog

www.wordpress.com

www.squarespace.com

www.about.me

www.webs.com

2. Contribute to Knowledge Gateway blog

If you would like to share your story, please send it to us

on knowledge.gateway@unwomen.org

Learn more about storytelling

www.techsoup.org/community/community-initiatives/techsoup-

digital-storytelling

ccg.runckc.org

www.ssireview.org/blog/entry/why_story_matters

Thank You!

Any questions and/or comments?