B:CIVIC SummitMacro Employee EngagementLessons Learned

Minn Wang, Global Employee Engagement

General Mills Foundation & Sustainability

Today’s Aspirations

Candid conversation on lessons learned

• 3 I’s of Engagement

• Inform: Core Mission and Messaging

• Inspire: Tailored Storytelling

• Involve: Engagement Expansion

“I have not failed. I’ve just found 10,000 ways that won’t work.”

-Thomas A. Edison

Today: General Mills at a Glance

• $16.9 billion in fiscal 2019 net sales

• Our eight largest brands each generate +$1 billion in annual retail sales

• Our brands are enjoyed by people in +100 markets globally

• Our team of 38,000 employees brings passion & creativity to work each day

In Context: CSR and Philanthropy

Expectations for Companies Have Been Elevated!

• In addition to being profitable, businesses have a responsibility to

positively contribute to the world

• Consumers expect companies to actively address societal and

environmental issues

• Purpose-driven companies and value-aligned brands are being

rewarded with consumer spending

• Employees want meaning and fulfillment from their work

OUR Employee Volunteers

Doing Good Brings Value in Many Forms

ENGAGED

EMPLOYEES

STRONG

COMMUNITIES

ENHANCED

REPUTATION

Who Benefits and Wins? OUR EMPLOYEES, COMMUNITIES, SHAREHOLDERS, PLANET

REDUCED

RISKS

Unique Campaign!

Core Messaging: Inform / Inspire / Involve

OUR EMPLOYEES OUR COMMUNITIES OUR CONSUMERS

Objectives:

• Enhance employee engagement and commitment to General Mills

• Positively impact General Mills communities globally

• Build General Mills reputation and trust with consumers around the world

Breadth Vs Depth

Global Employee Engagement

Foundation Focus Areas

Increasing

Food Security

Expanding food access for families and communities

Advancing

Sustainable

Agriculture

Empowering growers, protecting habitat

and conserving natural resources

Strengthening

Hometown

Communities

Strengthening our hometown

communities around the globe

Much More Than “Giving Back” ...

Let’s harness the power of food for good and make a lasting difference.

Storytelling: Inform / Inspire / Involve

One Size Does Not Fit All

Good for our Planet Good for our CommunitiesGood for our Children

We will provide

30 Billion Meals to people in need by 2030

We will advance regenerative

farming practices on

1 Million Acres of farmland by 2030.

We will deliver

1 Billion Acts of Good through employees and brands by 2030.

https://drive.google.com/open?id=1HkJb9_Kn9TayTLW_DateREL1vssqrQC0

Corporate Vs Brands

…and many more.

Expansion: Inform / Inspire / Involve

• Team Vs. Individual Approach

• Plants / Sales Region Offices

• Employee Giving

• Skills-based Volunteerism

• Partnerships

• Technology does not solve everything

Expansion Wins and Opportunity Areas

All Capabilities to All

Employees?

Focused Employee Giving

Turnkey Solutions

Project in a Box

Partnership Navigation

Enormous Resource

ConstraintPlant & Sales Offices /

Global

Technology Disconnect

Internal Partnerships

Social Impact Council

ERG Alignment

Skills Based Volunteerism

Chicken or the Egg

Team vs. Individual

Support

Shift to Team Focus

Where is the bottleneck?

Increased Trend for On-Site

Self Service Capability

Expansion Wins and Opportunity Areas

All Capabilities to All

Employees?

Focused Employee Giving

Turnkey Solutions

Project in a Box

Partnership Navigation

Enormous Resource

ConstraintPlant & Sales Offices /

Global

Technology Disconnect

Internal Partnerships

Social Impact Council

ERG Alignment

Skills Based Volunteerism

Chicken or the Egg

Team vs. Individual

Support

Shift to Team Focus

Where is the bottleneck?

Increased Trend for On-Site

Self Service Capability

Vendor / Competitor Partnership

Services in 11 African Countries

1500 small and growing food

companies assisted/trained

1.1 Million smallholder farmers in African client

companies supply chains

1000 experts in volunteer pool

100,000+ consulting hours

provided