MISSION: TRANSFORMING LEADERS AND CHANGING THE WORLD FOR THE BETTER

© ITD World 2019. All rights reserved.

MASTER STORYTELLER: AMEEN HAQUE

TO CONNECT | ENGAGE | ALIGN | INSPIRE | BUILD

Great stories happen to those who can tell them.

- Ira Glass

“ “Great stories happen to those who can tell them.

- Ira Glass

“ “

Available viaE-Workshop

• Bachelor of Business Administration (BBA) majoring in Marketing Management Sardar Patel University

• IIM-A MDP, Essec Paris Degree in Global Program In Luxury Brand Management

• MICA, formerly Mudra Institute of Communications, Ahmedabad

• A TEDx speaker and his talk on The Power of Stories

• A story coach, Innovation consultant and diversity champion

• Train leaders and entrepreneurs in storytelling, crafting narratives, telling their personal stories, story spotting

LIVE ONLINE

SAVECOST

LEARN ANYTIMEAND ANYWHERE

SAVETIME

STAYSAFE

STAYAHEAD

2PG

is increasingly being acknowledged as that powerful and critical leadership skill; a key tool for driving organizational change and culture.

ITD is delighted to bring you master storyteller and story coach, Ameen Haque who has been leveraging the power of stories and helping senior leaders become better storytellers in USA, Europe, Africa and India.

Humans beings are natural storytellers, telling stories through cave paintings even before the advent of language. The fact is that the human brain responds well to stories ensuring that stories create empathy and meaning. These days in the age of information overload, storytelling has become a powerful way to connect and communicate ideas.

The reality is; people remember stories but forget data and numbers. Facts and data don’t shift behaviours. Stories do.

Is a 2 Hour online workshop that covers the ‘Why, What and How’ of Business Storytelling through a pedagogy that is a mix of concepts, real time skill building and experiential learning. Our method first creates curiosity, then belief and finally the techniques that one can use to create and tell compelling stories at work.

People remember stories but forget facts. This workshop aims to simplify storytelling using very advanced, and hence, simple frameworks that can enable anyone to tell a story. The key objective of this workshop is to leave every participant with not just techniques and frameworks but also a ‘bank of stories’ that they can start using immediately and keep adding to.

THIS WORKSHOP

WHY STORYTELLING WORKS

Business StorytellingOur actions are

shaped by our beliefs. And our beliefs,

by the stories we buy into

- Ameen Haque

“

“

© ITD World 2019. All rights reserved.

3PG

Suitable for • Anyone in from middle manager to the CEO who

needs to sell a brand• Organizations that would like to shape a culture

that gives purpose and meaning• Leaders who would like to build team spirit and

team cohesion through impactful stories

At the end of this one day workshop, participants will be able to

• Describe the value of storytelling and its contribution to business

• Identify the components of successful storytelling• Utilize techniques and frameworks to begin

storytelling• Use their physical being and voices for powerful

delivery• Create a bank of stories which can be utilized

immediately• Appreciate how to present data in stories

TARGET AUDIENCE

PRogram OutlineTopic 1: Why Stories WorkOverview: Facilitator introduces himself and the topic (setting context) using a ‘word association game/ exercise’. Key Takeaways: Stories make content memorable, help influence decisions and land the key message.

Topic 2: Principles of Business StorytellingOverview: Participants see a video (a story in action) and use that to derive the principles of business storytelling. Outcome: a checklist that they can use to craft better narratives.

Topic 3: The Story SpineOverview: How to structure a story: great ways to open, close and how to keep the distance between the two really short

Topic 4: The Elevator PitchOverview: Guided exercise where participants create an elevator pitch version of their work/ product, vision or personal story.

EXPERTISE• Story Coach• Brand Strategy• Leadership • Teacher Training• Business Storytelling• Story Structures

LEARNING OBJECTIVES

© ITD World 2019. All rights reserved.

© ITD World 2019. All rights reserved.

4PG

PRogram OutlineTopic 5: Telling Stories Using Numbers and DataOverview: A quiz based, game-based session where participants learn how to tell stories using numbers and data while playing a game/ answering a quiz. Participants also solve a case study and practice the principles.

Topic 6: Your Story BankOverview: Every leader has a bank of stories. How to build yours and how to keep adding to it.

Topic 7: Stories, Q&A, FeedbackOverview: 3 participants present stories, get feedback and close with re-cap and Q&A.

MASTERSTORY TELLER

AMEEN HAQUE

BIOGRAPHY

Ameen Haque is a story coach, Innovation consultant and diversity champion. He has coached leaders, innovators, teachers and change makers and helped them leverage the power of stories at some of the finest Fortune 500 companies. His work in consulting, advertising and theatre has helped him understand human nature and how to influence it. He holds a graduate degree in Business Administration and followed that up with a program in Advertising Media Planning from MICA.

Subsequently, he has attended a Management Development Program on Luxury Management at IIM-A. Starting at Ogilvy, Ameen has worked for over 20 years in Advertising, Marketing and Brand Strategy Consulting in a range of firms like McCann-Erickson, Madura Garments, Ogilvy and Futurebrands. He loves telling stories to children and playing Table Tennis.

EXPERTISE• Story Coach• Brand Strategy• Leadership • Teacher Training• Business Storytelling• Story Structures

• Gender, Diversity and Inclusion

• Innovation• Stories in Education • Change Management

What people saY about Ameen Haque

1. Consulting firms - Accenture, Capgemini, Deloitte, KPMG

2. Financial Services - Allstate, Amex, Barclays, Fidelity, HSBC, Royal Bank of Scotland, Wells Fargo

3. IT Sector - Adobe, Amadeus, AMD, Amdocs, ARM Technologies, CA Technologies, Cisco, Dassault Systems, Google, Hewlett-Packard, Infinera Technologies, Infosys, Intel, Intuit, Lenovo, Microsoft, Mindtree, Nasscom Foundation, NetApp, Odessa Technologies, SanDisk, Sonata Software, Texas Instruments, VMWare, WNS Global Services

4. Consumer Goods - Enamor, IFB, Nike, Philips, Royal Enfield, SABMiller, Star Sports, Titan

BUSINESS STORYTELLING CLIENTS INCLUDE

An eye opening workshop. Ameen covered all the areas brilliantly. The workshop has changed both my work and life in such a positive way already. I have been able to employ the skills and tips I’ve learnt ,with great results almost immediately.For instance, the tips on how to begin a story ie posing a question, showing surprising numbers,using demonstrations, using a famous quote or asking the audience to imagine a world will definitely capture the full attention of the audience. The role -playing exercises and games further assisted in breaking down and understand complex,super challenging ideas. Impressive, indeed.

5. Online retail, Pharma and Others - Amazon, Astrazeneca, Bosch, Dentsu, eBay, Epsilon, Flipkart, GE, Mercedes Benz, Novartis, Novo Nordisk, Ogilvy, OliverWyman, Schneider, Shell, Tesco

6. Indian giants - Bengaluru International Airport Ltd, Crompton Greaves, HAL, Maruti, Murugappa, NALCO, Reliance Industries, Tata Motors, Tata Management Training Centre, TVS Motor, Tech Mahindra Limited, Wipro

7. Malaysia - Tenaga Nasional Bhd., Johor Port Berhad

8. Vietnam - Ha Long Canned Food Joint Stock Co., INTEL

5PG

Some of the world’s leading organizations like Accenture, KPMG, Deloitte, Microsoft, Barclays, Intel, Lenovo, Amazon, GE and Mercedes Benz have worked with Ameen to leverage the power of stories and help senior leaders become better storytellers.

SHANTHAN SANMUGAMInternal Audit Employees Provident Fund

I found the workshop time well spent. Ameen Haque is world-class speaker who knows how to engage participants-I’ve picked up so many skills and tips in storytelling that I was not aware of before attending the workshop. Storytelling is an integral part of my work and career as a producer of British shows.

CECILIA LEONGFaulkner, Producer, British Theatre Playhouse

The storytelling training was very informative, very well presented and throughout enjoyable. I appreciated the good discussions, the interesting case studies and marketing stimulus and some of the challenges that you threw at us as a team. I believe my team has learned a lot from your training that will assist us in our workplace in everyday life.

DARIOUSH AFZALIMarketing Director, SAB Miller India Ltd.

Ameen is a master storyteller who trains leaders and entrepreneur to create narratives to teach,influence and inspire. In Ameen Haque we have the perfect confluence of qualifications. He has an extensive background in advertising, theatre and poetry.These serve him well and exposed him to stories,human behaviours, business challenges and strategy.

DATO RANI ISMAILFormer Diplomat in Bagdhad, New York,Pretoria and Singapore

© ITD World 2019. All rights reserved.

MissionTransforming leaders and changing the world for the better.

VisionThe #1 global leadership development expert.

Core Values (LISTEN):Love, Innovation, Synergy, Trust, Excellence and Nurture.

Competitive Advantage Statement:ITD World is an award winning Multinational Corporation that provides the world’s best leadership development solutions to leading global organizations. We offer comprehensive & innovative solutions that produce superior results.

Core Activities & Resources:Talent and Leadership Development; Corporate Training and Consulting; Professional Competency Certification; Mega Events and Seminars; Coaches, Mentors and Speakers Bureau; Community Services and Campaigns. Over 238 world-class programs and more than 100 dedicated mega gurus, top international resource persons, trainers, speakers, coaches and consultants from around the world.

Mega Gurus:Dr. Marshall Goldsmith, Dr. Jack Phillips, Dr. John C. Maxwell, Dr. William Rothwell, Dr. Jack Canfield, Dr. Peter Chee, Brian Tracy, Robert Tucker, Thomas G. Crane.

Quality Certification, Awards & Publications:

Winner of the ARTDO International HRD Excellence Award in recognition for outstanding contribution to international Human Resource Development

Bestowed the Brand Laureate International Award for the Best Brand in Training.

Cutting edge books co-authored with the world’s Top Mega Gurus- “Coaching for Breakthrough Success,” “12 Disciplines of Leadership Excellence,” “Becoming an Effective Mentoring Leader” and “The Leader's Daily Role in Talent Management”.

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