Storytelling: "The Endless Winter" Transmedia Case Study

Post on 08-Sep-2014

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Branded Entertainment opportunities should be identified early on in the creative process. Finding logical content extensions - and partnering with the right production and broadcast partners - can bring your story to life in new ways.

Transcript of Storytelling: "The Endless Winter" Transmedia Case Study

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THE ENDLESS WINTER

CODY HOGARTHHEAD OF ENTERTAINMENT

OGILVY & MATHER

ROB RAMSEYHEAD OF SPONSORSHIP

CHANNEL 4

WHY WAS BRANDEDCONTENT RIGHT?

HENRI

NEW PRODUCTWITH A STORY TO

TELL

CROWDED MARKET

1 MILLION+

VIEWS

WHAT NOW?

MEDIA PARTNERSHIP(FOR A REASON)

FEEDBACK & CHANGES

COMMISSION(FEATURE & EPISODES)

MEDIA AROUNDBROADCAST

REACH:2.7 MILLION DIGITAL

14 MILLION BROADCAST

EVENTS

DISTRIBUTION

HANG LOOSE!CODY HOGARTH

HEAD OF ENTERTAINMENTOGILVY & MATHER

ROB RAMSEYHEAD OF SPONSORSHIP

CHANNEL 4

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