Einführung transmedia storytelling ununi.tv

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Transcript of Einführung transmedia storytelling ununi.tv

  • Transmedia Storytelling

    Dorothea Martin Das wilde Dutzend imaginary-friends.de

  • Every artistic movement from the beginning

    REALITT

    Every artistic movement from the beginning of time is an attempt to figure out a way to smuggle more of what the artist thinks is reality into the work of art. Zola: Every proper artist is more or less a realist according to his own eyes. Braques goal: To get as close as I could to Braques goal: To get as close as I could to reality.

    David Shields: Reality Hunger. A Manifesto. New York: Alfred A. Knopf,

    2010

  • STORIES

    Just as the brain detects patterns in the Just as the brain detects patterns in the visual forms of nature a face, a figure, a flower and in sound, so too it detects patterns in information. Stories are recognizable patterns, and in those patterns we find meaning. We use stories to make sense of our world and to share that understanding with others. They are the understanding with others. They are the signal within the noise.

    Frank Rosehttp://www.wired.com/epicenter/2011/03/why-do-we-tell-stories/all/1

  • Transmedia storytelling is storytelling across

    TRANSMEDIA

    Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmediacreates "entrypoints" through which consumers can become immersed in a story world.world.

    Henry Jenkins:Convergence Culture: Where Old And

    New Media Collide?

  • Everywhere we look, stories are

    REALITT - FIKTION

    Everywhere we look, stories are breaking the limits imposed by print and film and video. Boundaries that once seemed clearbetween author and audience, content and marketing, illusion and realityare starting to blur.

    FRANK ROSE, author, The Art of Immersion

  • Wer?

  • Wer?

  • SPIELTRIEB

    Games make us happy because they areGames make us happy because they arehard work that we choose for ourselves andit turns out that almost nothing makes ushappier than good, hard word.

    Jane McGonigalJane McGonigalReality is broken.

    Why Games make us better and how they can change the world. London: Jonathan Cape, 2011

  • Wem gehrt die Geschichte?

  • Storywelten

  • Alternate Reality Games (ARGs) take the

    This is not a game

    Alternate Reality Games (ARGs) take the substance of everyday life and weave it into narratives that layer additional meaning, depth, and interaction upon the real world. The contents of these narratives constantly intersect with actuality, but play fast and loose with fact, sometimes departing entirely loose with fact, sometimes departing entirely from the actual or grossly warping it - yet remain inescapably interwoven.

    Adam Martin / Tom Chatfield

  • Wie?

    http://www.youtube.com/watch?v=z5w2CNB9clw http://en.wikipedia.org/wiki/The_Art_of_the_Heist

  • Wie?

    http://www.youtube.com/watch?v=1pd74It-yVo http://www.whysoserious.com/

  • http://66letters.net/ch1/ http://das-alte-kind.de/arg.html

  • Wie?

  • Play the player, not the cards

    http://wer-ist-der-regler.de/2011/07/11/exklusiv-play-the-player-not-the-cards/

  • http://finding-becca.de/

  • Digitale Charaktere

    Jack is a monster; a psychotic Twitter stalker who likes Prokofiev and liver. Jack is a fictional character, if he follows you, you might become part of his ghastly tale.

    Jack is written, Jack is written, and performed by Marcus Brown.

    http://jackthetwitter.blogspot.com/

  • Digitale Charaktere

    Adele 1900, Detektivin der Kunst- und Literaturloge Das wilde Detektivin der Kunst- und Literaturloge Das wilde Dutzend.Sie sucht in Berlin nach Spuren des verschwundenen Totenfotografen Johan von Riepenbreuch (Autor von Riepenbreuch (Autor des 2010 erschienenen Die Guten, die Bsen und die Toten)

    http://das-wilde-dutzend.de/category/adele-2/ http://adeleberlin.wordpress.comhttp://jvriepenbreuch.wordpress.com http://ow.ly/4RVp2 http://ow.ly/4RVqS

  • Digitale Charaktere

    Mssen aktiv sein und Sachen erleben, die sie mit anderen teilen knnen(frei nach sie mit anderen teilen knnen(frei nach Marcus Brown Streamtelling Vortrag auf der stART11)

  • Transmediales Storytelling bietet einen erzhlerischen Einstieg in die Welt des Buchs,

    Wirkung?

    erzhlerischen Einstieg in die Welt des Buchs, des Verlags,

    bietet das Potential, eine aktive Fan-Community zu schaften

    eignet sich sehr fr virale Verbreitung

    und der ROI in Zahlen? Messung der Verkaufszahlen noch schwierig, beim Verkaufszahlen noch schwierig, beim Medienecho hohe Erfolgszahlen

  • Credits

    Filmrolle - http://netimpact.de/knolbilder/filmrolle1.gif

    Erde aus All - http://www.ovb-online.de/bilder/2009/09/10/464084/764606409-erde-mond.9.jpg

    M. C. Escher, nach Bruno Ernst, Der Zauberspiegel des M. C. Escher. Mnchen 1985 (dtv 2879, M. C. Escher, nach Bruno Ernst, Der Zauberspiegel des M. C. Escher. Mnchen 1985 (dtv 2879, zuerst 1978) - http://www.physiologus.de/treppe.htmStorytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-technology/

    Map of Gary Hayes - http://www.flickr.com/photos/garyhayes/5549075049/

    Was -Transmedia: http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.png

    Wer Fans: http://news1.capitalbay.com/entertainment/271501-harry-potter-fans-worldwide-eagerly-await-midnight-premiere.html+ GamesCon: http://www.digitaljournal.com/image/56041

    Star Wars Fans: http://wickedotaku.blogspot.com/2008/07/comic-con-08-part-1.html

    Art of the Heist: Art of the Heist: http://www.artandculture.com/uploads/images/0017/5154/Brochures_about_the_game__given_at_the_finale_party_lightbox.jpg?1256989432

  • ARGs: http://www.argreporter.de/Mitmachen: http://www.folge-dem-kaninchen.de/

    Weiterlesen

    Amos von vm-people ber transmedia Storytelling inkl. ARG unberhrbar: http://www.slideshare.net/amosvm/start-togetherJane McGonigal: Reality is Broken. Why Games Make Us Betterand How They Can Change the World. London 2011.Henry Jenkins: Convergence Culture. Where Old and New Media Collide. New York 2006. Robert Pratten: Getting started in Transmedia Storytelling. http://www.slideshare.net/ZenFilms/getting-started-in-transmedia-storytellingtransmedia-storytellingFrank Rose: The Art of Immersion. Entertainment in a Connected World. New York 2011.Transmedia Rising: JWT Trendletter March 2011 (PDF zum Download nach Adresseingabe http://www.jwtintelligence.com/trendletters2/ )

  • Vielen Dank!@doromartin

    dm@das-wilde-dutzend.de

    http://www.transmedia-manifest.com

    http://www.transmedia-storytelling-berlin.de

    http://imaginary-friends.de

    www.doromartin.de