Kinder transmedia storytelling

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description

Subject: Corporate communication Topic: Invented transmedia storytelling campaign for the company Kinder

Transcript of Kinder transmedia storytelling

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2W BEFORE

20/04/2014

1W AFTER

11/04/2014

1W BEFORE EASTER

C A M P A I G N

END OF EVENTS

START OF EVENTS

AMBASSADOR

ELECTION

TOTAL PERIOD

PRE-CAMPAIGN

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$ $$ $$$WEBSITE WEBSITE WEBSITESOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIAPRINTS PRINTS PRINTSPR + PROMOTIONS + STANDS PR + PROMOTIONS + STANDS

MORE ELABORATEDPR + PROMOTIONS + STANDSMORE ELABORATED

EVENT - FLASHMOBROME

EVENT – FLASHMOB & OTHERSROME MILANO NAPOLI

EVENT- FLASHMOB & OTHERSROME MILANO NAPOLI TORINO PALERMO  GENOVA BOLOGNA FIRENZE BARI CATANIA

BILLBOARDS BILLBOARDSAPP APPPUBLIC SPEAKERCRISTINA D’AVENA

PUBLIC SPEAKERCRISTINA D’AVENA

  TV SPOTS

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