Our Approach Mobile Strategy

Every once in a while a revolutionary product comes along

that changes everything.… Steve Jobs, introducing the iPhone January 9, 2007

Our 5-step Approach to Mobile Strategy

Audit

Audit

Take an inventory.

Review the status report.

Focus on key metrics.

Vision

Vision

Start with why.

Create your story.

Keep it simple.

Strategy Work-Sheet.

Strategy

Strategy

Define the problems.

Map constraints.

Start with the end-goal.

Feedback from end users.

Do

Do

Everyone involved.

Know the individuals.

Execute. On Time.

Adapt continuously.

Measure

Measure

Customer Acquisition.

Engagement.

Conversion.

Satisfaction.

Take-aways ’

Understand ground zero.

Start with why. Always.

Keep it simple. Use the strategy sheet.

Involve and get involved with everyone.

Release. Measure. Update. Repeat.

THANK YOU! Mikael Nerde

@nerde

Mikael_Nerde

mikael.nerde@sthlmdigital.com {