E handelssnack-sthlm-Åsa Jonsson
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Transcript of E handelssnack-sthlm-Åsa Jonsson
![Page 1: E handelssnack-sthlm-Åsa Jonsson](https://reader033.fdocuments.in/reader033/viewer/2022061205/54812860b4af9f621f8b45d8/html5/thumbnails/1.jpg)
12 september 2013
E-handelssnack
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ABOUT BRIGHTSTEP
Our references
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It all depends…
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Conversion - Optimisation
?
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So what does your customer see?
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Attract
Welcome
Interest & engageConvert
Nurture
Ads, search…
Landing pages…
Product display, search, content…
Basket, checkout, cart recovery mail…
Confirmation e-mails, newsletters… But also delivery of the product
Desktop
Mobile
Tablets
Phone
Store
Digital
Visitor journey
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What’s the flow between channels?
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Attract Welcome Interest Convert Nurture
Web
Phone
Store
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10
Define Goals
Monitor Analyse
Report
ActImprove
PROCESSSKILLS
TOOLS
Sales
Customer Experience
Operational Excellence
Cost Reduction
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Is there something with our site?Is there something with our offer?Is there something with our terms?Is there something with the technology?Is there something with the organisation?
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Svarstider
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Traffic
Offer
Conversion
Fulfilment
Retention
Product range /
mix Selected target group
Customer analysis
Market analysis
SEO
E-mail marketin
g
Mobile ads
In Store Media
Social
Usability
Payment methods
A/B testing
Search and
navigation
Landing
pages
Customer service
Delivery methods
Delivery on-time
Return manageme
ntPick and
pack process
Loyalty programs
E-mail marketin
g
Campaigns
Events
Customer / product lifecycle
Pricing/ discounts
Personalization
OPTIMIZE YOUR E-COMMERCE
Adwords
Affiliate
Re-marketing
Merchandising
Gamification
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Send to site What I get
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So what do we do?
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”Best practice is somebody elses best practice”
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Brightstep ABMäster Samuelsgatan 42111 57 StockholmSweden
Åsa Jonsson+46 70 536 03 [email protected]: @sayonsson