Mobtimizers - Mobile Strategy - Mobile trends

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    22-Jul-2015
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Transcript of Mobtimizers - Mobile Strategy - Mobile trends

  • Mobtimizers

    Mobile Trends (CEO & Partner Brian Egerup Kjrulff)

  • 3 Trends

    Customer experience / Personalization Disruption Offline and online integration

  • Customer Experience / Personalization

    First iPhone, June 29, 2007December 25, 2006

    Person of the year: YOU Most personal device to date

  • Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience.

    Customer Experience / Personalization

    Source: Forrester

  • Currently 21% of consumers expect personalized contextual experiences.

    That number is expected to jump to 50% within the next 4 years.

    Source: Forrester

    Customer Experience / Personalization

  • Customer Experience / Personalization

  • Disruptors Are Being Disrupted

    Source: technomag

  • Offline and Online Integration

  • Device Differentiation

    Source: Deloitte, The New Digital Divide, April 2014

    0%

    20%

    40%

    60%

    Before Going to store At the store After going to the store

    Most likely used device

    Smartphone Tablet Laptop

  • U.S. Retail Industry in 2018

    $5,552B Retail Sales

    $492B E-Commerce Sales

    $133B M-Commerce Sales

    Source: eMarketer, April 2014

  • Mobile Influence

    Source: Deloitte, The New Digital Divide, April 2014

    Growth since 2012

    Actual Estimated

    95% 75%81%

    2012 2013 2014

    $159B $539B $1,100B

    5% 19% 25%

  • Offline and Online Integration

    Retailers Can Collect Valuable Data On Customer In-Store Behavior

    Source: Apple iBeacon, http://www.rfproximity.com/wp-content/uploads/2013/12/MUSEUM-2.jpg

  • Fra Hvad til Hvordan

    linkedin.com/in/brianegerupmobtimizers.com

    @mobtimizers