Post on 29-Jan-2015
description
Start Up Weekend at UBCCrowdfunding Workshop
2
Workshop Overview
1. Crowdfunding modelsBret
2. FundRazr OverviewBret
3. Startup CrowdfundingBret
4. Create a FundRazrAll
5. PromotionAll
6. PrizesAll
7. Q & AAll
Copyright © 2013 FundRazr.com - Confidential
Bret Conkin
VP Marketing @FundRazr, @TEDxUBC licensee, P&G alumni, T-Bird Alumnus, Curious George, coach, teacher, fire starter, family guy, broken recreational athlete, …, foodie, whisky nut, wine swine, philosopher, father, friend.
Founder / CEO
@bretconkin facebook.com/bretconkin
CrowdFunding
Rewards
EquityDebt
Gifts
CrowdfundingModels
6 Copyright © 2013 FundRazr.com - Confidential
Model Average Raise
2013 Growth Projection
Gifts $664 50%
Rewards $4,076 500%
Equity $84k 300%
Debt $5,587 75%
2011 – 1 Million successful Crowdfunding campaigns
Global Crowd-funding Growth
FundRazr Overview
7 Copyright © 2013 FundRazr.Com - Confidential
8 Copyright © 2013 FundRazr.Com - Confidential
About FundRazr
• $22 Million raised | 40k campaigns | 18 countries• Vancouver start-up (2010)• Canada’s Top Platform • All Facebook: “1 of 5 most innovative open graph
developers in social giving”• Buzz: HuffPo, Wired.com, Global TV, USA Today,
Mashable, TechCrunch, Techvibes, Wall Street Journal
FundRazr, Facebook & PayPal
10
CategoriesAccidents & DisastersAlumni & ClubsAnimals & HumaneArts & CreativeBusiness & EntrepreneursCelebrations & WeddingsCommunity & VolunteerEducation & SchoolsFaith & MissionsFamily & KidsHealth & IllnessLegalMemorials & FuneralsNon-profitsPoliticsSports & CompetitionsTravelVeterans & Heroes
13 Copyright © 2013 FundRazr.Com - Confidential
Crowdfunding Projects
Rewards/Perks
Preorder.com
14 Copyright © 2013 FundRazr.Com - Confidential
15 Copyright © 2013 FundRazr.Com - Confidential
Consumer product – Preorder.com
Ask $100k Raised $10 Million
16 Copyright © 2013 FundRazr.Com - Confidential
JOBS Act – USA | OSC | BC
17 Copyright © 2013 FundRazr.Com - Confidential
Nextweb Podcast – Jan 2013
Shark Tank TV show Investor/Dallas NBA owner
19 Copyright © 2013 FundRazr.Com - Confidential
But, the source of Venture Capital is changing
How does pre-ordering work?
The power to bring a product or startup to life overnight
For creative projects, products or entrepreneurs -> backers expect something in return for their contribution
Pay Now Get first-in-line and/or Exclusive rewards Now + Product/Creative work upon release
Stick-N-Find Rewards
Ultra small Sticker w/ Bluetooth stick on anything and find w/ your Smart Phone (Apple & Android).
Money Raised: $931,970Goal: $70,000
Perks:1. $65 Early Bird - 4 Stick-N-Find
Bluetooth Stickers (will sell for $89.95 retail)
2. $90 Early Bird - 6 Stick-N-Find
3. $150 Early Bird - 10 Stick-N-Find
Rewards - Best Practices1. Enhanced versions of the product
• Autographed, deluxe, director’s cut and collector’s editions
2. Swag• Posters, stickers, t-shirts, caps etc. that commemorate a project
3. Make backers part of product• Allow backers to be a character within the narrative, soundtrack or action
4. Opps to affect project’s outcome• Allow backers to suggest how stories develop, what’s included in finished
package or featured subjects or locations
5. Give contributor credits• Thank backers publicly within the product itself (liner notes, book or
game credits) or shout-outs (social media)
6. Exclusive access• Meet/interact with creative team behind projects, or related notables (e.g.
actors, directors, musicians, artists)
StarForge Game RewardsA game of gathering resources, building bases, crafting and surviving on an alien planet. (Inspired by Halo, Minecraft…)
Money Raised: $135,453Goal: $75,000
Perks:1. $15 - Finished Game + Access to
Alpha/Beta + Bronze Online Badge
2. $250 - Name a Weapon and be Immortalized Forever!
3. $1000 - Have a Landmark Named After You (NPC town, mountain, landing site) and Become a Legend!
Anomalisa Film Rewards
1. Pledge $50 - DVD copy of film once distributed
2. Pledge $100 - See your name in lights
3. Pledge $250 - Exclusive Studio Tour during filming z + 1 "Weeklies" Screening of Anomalisa (w/ Cast and Crew)
Let’s create a FundRazr!
Tell an inspiring story!
25Copyright © 2013 FundRazr.Com - Confidential
26 Copyright © 2013 FundRazr.Com - Confidential
Win the Start Up Weekend at UBC People’s Choice Award!
• 1 Day Crowdfunding sprint • $1, $2, $5, $10 donations
• Runs until 4 pm tomorrow
• Get feedback/market validation• Collect the most donations
• Win a $200 prize! (+ Bragging Rights)
Create a Startup Weekend UBC FundRazr
1. Start (Base FundRazr) Customize
2. Tell your story
3. Launch!
4. Use built-in tools -> Share widely!
5. Thank supporters
6. Post story updates
7. Follow built-in coaching
Stories will embed on website
Have a conversation
30 Copyright © 2013 FundRazr.Com - Confidential
31 Copyright © 2013 FundRazr.Com - Confidential
Steps to Success
Resources1. Learn More
• Support Center• Video Learning
Center• FAQ
2. Coaching • Campaign page• Manage page
3. Blog• Features• News
4. Social
32 Copyright © 2013 FundRazr.Com - Confidential
Contact Information
ConnectionPoint Systems
Bret Conkin VP Marketing
778.323.7297 bret@fundrazr.com
Facebook.com/fundrazr
@bretconkin
@fundrazr