Startup Weekend UBC Crowdfunding workshop by FundRazr

Start Up Weekend at UBCCrowdfunding Workshop

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Workshop Overview

1. Crowdfunding modelsBret

2. FundRazr OverviewBret

3. Startup CrowdfundingBret

4. Create a FundRazrAll

5. PromotionAll

6. PrizesAll

7. Q & AAll

Copyright © 2013 FundRazr.com - Confidential

Bret Conkin

VP Marketing @FundRazr, @TEDxUBC licensee, P&G alumni, T-Bird Alumnus, Curious George, coach, teacher, fire starter, family guy, broken recreational athlete, …, foodie, whisky nut, wine swine, philosopher, father, friend.

Founder / CEO

@bretconkin facebook.com/bretconkin

https://twitter.com/FundRazr

http://twitter.com/tedxubc

CrowdFunding

Rewards

EquityDebt

Gifts

CrowdfundingModels

6 Copyright © 2013 FundRazr.com - Confidential

Model Average Raise

2013 Growth Projection

Gifts $664 50%

Rewards $4,076 500%

Equity $84k 300%

Debt $5,587 75%

2011 – 1 Million successful Crowdfunding campaigns

Global Crowd-funding Growth

FundRazr Overview

7 Copyright © 2013 FundRazr.Com - Confidential


About FundRazr

• $22 Million raised | 40k campaigns | 18 countries• Vancouver start-up (2010)• Canada’s Top Platform • All Facebook: “1 of 5 most innovative open graph

developers in social giving”• Buzz: HuffPo, Wired.com, Global TV, USA Today,

Mashable, TechCrunch, Techvibes, Wall Street Journal

FundRazr, Facebook & PayPal

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CategoriesAccidents & DisastersAlumni & ClubsAnimals & HumaneArts & CreativeBusiness & EntrepreneursCelebrations & WeddingsCommunity & VolunteerEducation & SchoolsFaith & MissionsFamily & KidsHealth & IllnessLegalMemorials & FuneralsNon-profitsPoliticsSports & CompetitionsTravelVeterans & Heroes

https://www.youtube.com/watch?v=6Xsx4cnwEno

Crowdfunding Projects

Rewards/Perks

Preorder.com



Consumer product – Preorder.com

Ask $100k Raised $10 Million


JOBS Act – USA | OSC | BC


Nextweb Podcast – Jan 2013

Shark Tank TV show Investor/Dallas NBA owner


But, the source of Venture Capital is changing

How does pre-ordering work?

The power to bring a product or startup to life overnight

For creative projects, products or entrepreneurs -> backers expect something in return for their contribution

Pay Now Get first-in-line and/or Exclusive rewards Now + Product/Creative work upon release

http://vimeo.com/54235257

http://vimeo.com/54235257

Stick-N-Find Rewards

Ultra small Sticker w/ Bluetooth stick on anything and find w/ your Smart Phone (Apple & Android).

Money Raised: $931,970Goal: $70,000

Perks:1. $65 Early Bird - 4 Stick-N-Find

Bluetooth Stickers (will sell for $89.95 retail)

2. $90 Early Bird - 6 Stick-N-Find

3. $150 Early Bird - 10 Stick-N-Find

Rewards - Best Practices1. Enhanced versions of the product

• Autographed, deluxe, director’s cut and collector’s editions

2. Swag• Posters, stickers, t-shirts, caps etc. that commemorate a project

3. Make backers part of product• Allow backers to be a character within the narrative, soundtrack or action

4. Opps to affect project’s outcome• Allow backers to suggest how stories develop, what’s included in finished

package or featured subjects or locations

5. Give contributor credits• Thank backers publicly within the product itself (liner notes, book or

game credits) or shout-outs (social media)

6. Exclusive access• Meet/interact with creative team behind projects, or related notables (e.g.

actors, directors, musicians, artists)

StarForge Game RewardsA game of gathering resources, building bases, crafting and surviving on an alien planet. (Inspired by Halo, Minecraft…)

Money Raised: $135,453Goal: $75,000

Perks:1. $15 - Finished Game + Access to

Alpha/Beta + Bronze Online Badge

2. $250 - Name a Weapon and be Immortalized Forever!

3. $1000 - Have a Landmark Named After You (NPC town, mountain, landing site) and Become a Legend!

Anomalisa Film Rewards

1. Pledge $50 - DVD copy of film once distributed

2. Pledge $100 - See your name in lights

3. Pledge $250 - Exclusive Studio Tour during filming z + 1 "Weeklies" Screening of Anomalisa (w/ Cast and Crew)

Let’s create a FundRazr!

Tell an inspiring story!

25Copyright © 2013 FundRazr.Com - Confidential

https://fundrazr.com/create


Win the Start Up Weekend at UBC People’s Choice Award!

• 1 Day Crowdfunding sprint • $1, $2, $5, $10 donations

• Runs until 4 pm tomorrow

• Get feedback/market validation• Collect the most donations

• Win a $200 prize! (+ Bragging Rights)

Create a Startup Weekend UBC FundRazr

1. Start (Base FundRazr) Customize

2. Tell your story

3. Launch!

4. Use built-in tools -> Share widely!

5. Thank supporters

6. Post story updates

7. Follow built-in coaching

Stories will embed on website

https://fundrazr.com/campaigns/aT5t3

https://fundrazr.com/campaigns/aT5t3/customize

http://mockups.fundrazr.com/ubc/

Have a conversation


Steps to Success

Resources1. Learn More

• Support Center• Video Learning

Center• FAQ

2. Coaching • Campaign page• Manage page

3. Blog• Features• News

4. Social

https://fundrazr.com/pages/support

https://fundrazr.com/pages/learning-center

https://fundrazr.com/pages/learning-center

https://fundrazr.com/pages/faq


Contact Information

ConnectionPoint Systems

Bret Conkin VP Marketing

778.323.7297 [email protected]

Facebook.com/fundrazr

Twitter

@bretconkin

@fundrazr

mailto:[email protected]

mailto:[email protected]

http://facebook.com/fundrazr

http://twitter.com/bretconkin

http://facebook.com/fundrazr

Startup Weekend UBC Crowdfunding workshop by FundRazr

Technology

Transcript of Startup Weekend UBC Crowdfunding workshop by FundRazr