Post on 09-May-2015
SOCIAL MEDIA REVISITED
DAMIEN STEINER SMITHSOCIAL MEDIA CONSULTANT
GUERRILLA SOCIAL MEDIA
Guerrilla Who?
US Navy
Legal Insurance Sales
Founder Guerrilla Social Media Co-Organizer Social
Media @ the Beach Co-Founder Social
Media Club Virginia Beach
Web Results
Search Results
SEO for free
JUSTIN WILLIAMS
Justin Williams –Prosperity Mortgage Loan Officer Social Media Vision Founder Justified Lions Organizer Social
Media @ The Beach Social Media Club
Virginia Beach- Co-Founder
TINA MERRITT
Tina Merrit National Real Estate
Trainer Founder of Wolkia (Real
Estate Technology and Media Education)
Trump University Adviser and Blogger
NAR Realtor Technology Spotlight Award Winner
Think differently
About Social Media
Build online relationships
Expand your brand through
Word of Mouth
How Old is the Average Client?
The Core
39
AVERAGE AGE OF A FIRST TIME HOMEBUYER???
31
And Getting……… YOUNGER
MEDIAN AGE OF A REALTOR
52
Holding STEADY
WHAT REALLY MATTERS?
Techie Boomers Rock
Current Marketing
Embrace Change
Inevitable Change
The Selling Age is Over
Direct Selling
Direct Buying
New Business
I Need A Better Website
How Good is Your Website?
87% of home searches are done using the internet
Business Generated via personal website Generated Over 25%: 12% Generated Zero: 36%
Hit the Road
What is Social Media??
UNSELFISH Sharing of Information
Becoming More Efficient Communicators
Building MEANINGFUL and Efficient Relationships in an Online Environment
YES… UNSELFISH
COLLABORATION IS THE FUTURE
Meaningful… Listening
Meet Me--- Be Bilingual
Email is a Pain
Generation Y and Z do not use email
SPHERE OF INFLUENCE MARKETING
PEER GROUP MARKETING
YOU
friend friendcolleagu
e
colleague
friend
friendLoose
Associate
friend client
friend
client
YOUR ONLIN
E BRAND
Colleague
Friend
Random Person
Potential
Client
No More Cliches
Sphere
Everyone’s Doing it
What’s the Fuss??
WHY ARE PEOPLE SO SOCIAL?
3 Reasons to Get Social for Business
Connect With People
Share Information
Increase Online Exposure
What is Social Media 4 Real Estate
Sales Force ExpansionLong Term
Relationship Management
Customer ServiceBrand Management
Online Brand Components
SOCIAL PROFILE
S
BLOG
WEBSITE
Why Brand YOU?
Define your brand
Re-Define your brand
YOU ARE YOUR BRAND!!!!
People Buy from REALTORS and Agents, not Agencies
Branding is about recognition not about generating income
WHAT IS YOUR BRANDING STRATEGY??
Capturing Top of Mind
o You Talk about Businesso Sales, Specials, Happeningso New Lawso Buying Tipso Stories
o Friends Passively Observe o You End up in Top of Mind
o Their Friends Talk or Ask
o You Get a Referral
Old Friends = New Referrals
New Aged Customer Service
Reflect Your Values
Your Online Social Strategy is the Digital You
Your Personal Values Should Manifest in the Digital World
Be Genuine – If Not People will Detect it and you are DONE.
CONTENT IS ABOUT YOU
RELEVANT IS ABOUT THEM
What is Relevant Content?
Relevance Simplified
RELEVANCE IS THE MANIFESTATION OF CONTENT THAT IS
APPEALING TO THE AUDIENCE
The Law of Self Regulation
Almost - Everyone
+550 MILLION ACTIVE users
Who Needs a Computer?
25% of Users Go Mobile
Largest Demographic
People 35-49
Fastest Growing?
Women Over 55
FACEBOOK VS. GOOGLE
Founded 1998
#1 Search Engine
Founded in 2003
In March 2010 Surpassed Google as #1 Most visited Site
Facebook Basics
Personal Social NetworkShare Your Life
Family Friends Hobbies Business
80/20 – ish Rule 80% Personal Content 20% Professional Content
Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
Facebook Must Do’s
Categorize Your Friends! Categorization simplifies
the usage of privacy filters
Set Privacy Filters to Your Comfort Level
ENGAGE OTHERS! Post comments on
friend’s updates People Share info
because they want to be acknowledged
Use the LIKE Button!
Facebook Don’ts
DO NOT SPAM Overposting Business Repeatedly Sharing
Games and Applications with Non-Users
Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
Repeatedly send Fan Page Suggestions to Friends
Facebook for Realtors
Twitter Basics
Personal Social Network with STRONG Business Potential
Efficiency is King 140 Characters isn’t much
80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
Twitter Tips
@ = MENTION
@DAMIENSS
RT = RETWEET
RT @717REAL
# = HASHTAG
#HRVA
Twitter Don’ts
DO NOT SPAM Overposting Business
Connect Facebook to Twitter and Expect it to Run Itself
Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers
LinkedIn Basics
Professional Social Network
Your Professional Portfolio Experience Specialties Recommendations/
TestimonialsMore than just a
place to find work.
LinkedIn Tips
Have a 100% Complete Profile
Ensure that Multiple Email addresses are attached to your account
Seek Strategic Connections Weekly
Write Recommendations Weekly
What is a Blog?
A Blog is whatever YOU want it to be!
Your Blog is your perspective on life
Establish yourself as an Expert
Set yourself apart from the competition
Blog Why??
Blog to capture SEO There are THOUSANDS of
Online Searches, YOU want a piece of that
Blog about: Industry News Hobbies Local Events and News Business improvement
tips
Blog Where??
WORDPRESS.COM
Web Hosted Free Tons of
Plug-ins/Widgets.ORG
Software You Host (ex.
GoDaddy) More Customization More Plug-ins
Traffic is the Key
Your
Blog
Direct Invite
i.e. Biz Card
Social Sphere
Organic Searches
Website
Multimedia Strategy
Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
HOOTSUITE
Updates Facebook, Twitter,
Linkedin, AND Wordpress.com
Scheduled updates to all social networks –tweets,
FB UpdatesUpdate Fan PagesFriend and Follower CategorizationNo Downloading
required
QUESTIONS?
DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com