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ConnectNow CNow

wordle.net

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http://laurelpapworth.com/courses

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What is Money?

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UNIT OF ACCOUNT

Prices fluctuate depending on community value

howStuffWorks.com

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http://static.howstuffworks.com/gif/5-failed-mcdonalds-menu-items-6.jpg

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Flickr: Swamibu

Find similar worth

With a 1 inch diameter this 24 carat solid gold coin has a current market value of USD$8,000 

STORE OF VALUE

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http://www.flickr.com/photos/swamibu/2370080329/Commodity Money - gold diamonds can be made into jewellry, coffee into ...

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Flickr:JelleS

Drag the cow around

MEDIUM OF EXCHANGE

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MEDIUM OF EXCHANGE

ScrapeTV 1 billion dollars

not worth the paper it’s printed on

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fiat money totally virtual.

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ALL CURRENCY TODAY IS VIRTUAL

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even your bank account

10Wednesday, 7 April 2010http://izzatz.com/images/money-bed.jpghttp://www.anusha.com/levykeen.htm

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even your bank account

10Wednesday, 7 April 2010http://izzatz.com/images/money-bed.jpghttp://www.anusha.com/levykeen.htm

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www.catalystmarketers.com

Voucher Economies

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pigstyave

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http://www.flickr.com/photos/pigstyave/93657282/http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

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pigstyave

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http://www.flickr.com/photos/pigstyave/93657282/http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

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PURSUIT OF MONEY for it’s own sake

• More than needed • Money is a Virtual item• Aspirational ie virtual lifestyle• It’s a Game• resources for Goals• to be seen as Successful, Elite, uber• Gain Respect, Worth, Value

reference

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Trust and Reputation

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The use of barter-like methods may date back to at least 100,000 years ago, though there is no evidence of a society or economy that relied primarily on barter. Instead, non-monetary societies operated largely along the principles of gift economics.

When barter did occur, it was usually between either complete strangers or potential enemies.

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Gift Economies

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Marriage - no formal quid pro quo Heh. the Pirate bay - if you leech rather than seed, you are kicked off. Broad quid pro quo. http://www.flickr.com/photos/sarahrzepecki/3426853547/sizes/l/

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pigstyave

Variable value of coin

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http://www.flickr.com/photos/pigstyave/93657282/http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

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pigstyave

Variable value of coin

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http://www.flickr.com/photos/pigstyave/93657282/http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/

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over time

Measuring Reputation

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We are continually measuring ourselves for how we are perceived.

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over time

Measuring Reputation

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We are continually measuring ourselves for how we are perceived.

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over time

Measuring Reputation

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We are continually measuring ourselves for how we are perceived.

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over time

Measuring Reputation

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We are continually measuring ourselves for how we are perceived.

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ROI = Return on Investmenton Community Engagement

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Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey)

Brand ROI: 4x un-aided brand recall (Source: NFO)Acquisition ROI: $0-10 vs. $10-$400 per customer

acquisition Support ROI: 5x-10x more cost effective than

phone supportMeet Offline (Center for Digital Futures) One fifth

(20.3%) meet at least once a year

Return On Investment

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ROI

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COI = Cost of Inactionof Community Engagement

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Affecting Stocks

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real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.

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At 11:49 AM EST on 16 May 2007 Engadget (blog) posted saying that the iPhone and Leopard operating system launches would be seriously delayed. They based the story on an internal Apple email that was forwarded to them. Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 - 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

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Monetizing Social Media

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Monetization money revenue monetizing

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3 Party

• Members, Users, Value = Volume,Voice• Host, Community Provider, Value = relationship• 3rd Party Business, Commercial Clients Value = need

reference

• Member pays Host H2C or B2C• Business pays Host B2B• Host pays Members C2H• Member pays Member C2C• Business pays Member C2B

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3 Party

reference

Member pays Host H2C

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Monetization money revenue monetizing

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Fundable, pledgie, GiveALittle (tomorrow). Wikipedia

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Fundable, pledgie, GiveALittle (tomorrow). Wikipedia

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• show impact/need• make it fun• make the dollar amount specific• make it easy to share• target The Ask• measure The Ask

•Keep it Simplehttp://johnhaydon.com/2010/02/nonprofits-facebook-fans-action/

John Haydon

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$AUD 1,300,000

Average $6,000 per show

32Wednesday, 7 April 2010On the front page, there were 39 jewels, 170 little duckies, 63 big duckies, and 4 bling duckies, for a total donation of $6,045 by viewers of The Show. - $5, $10, $50, $250

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Monetization money revenue monetizing

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LinkedIn- Valued at 1 billion dollars- Revenue approx $100 million for 2008- 1/4 of revenue from Ads, rest from premium & recruitmentFlickr- bought by Yahoo! $40m in 2005- Getty deal (revenue share for user gen content)

Freemium

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API Economy

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Monetization money revenue monetizing

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3 Party

• Members, Users, Value = Volume,Voice• Host, Community Provider, Value = relationship• 3rd Party Business, Commercial Clients Value = need

reference

• Member pays Host H2C• Business pays Host B2B• Host pays Members C2H• Member pays Member C2C• Business pays Member C2B

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•Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API.• Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.

API economy

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Monetization money revenue monetizing

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Member to MemberClip of Sale to Host

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Monetization money revenue monetizing

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Peer-to-peer lending market

Prosper is in the midst of raising a $13.3 – $15.8 million fourth round of funding, the company announced today.The company’s lending market currently has nearly a million members, and so far, those members have funded 32,000 loans totaling more than $193 million. The company said it has signed a letter of intent with new and existing investors to raise the round, which is expected to close by April 15.

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Interest free.

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GetDistribution

RetrieveInformation

User Benefits 1. Borrowers leverage their network of relationships to finance new projects

2. Lenders lend to borrowers they trust from their community3. Distribution across networks helps matching lenders with borrowers

Lending Club Social Finance ApplicationLeveraging OpenSocial

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CircleLending

Lending Club in Facebook49Wednesday, 7 April 2010

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Canada

China

Africa

GermanyNetherlands and Italy

Blog source: http://www.wiseclerk.com

Australia

Jan 2008Coming Soon

Australia

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Last Note

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Monetization money revenue monetizing

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Laurel Papworth

•slides at http://slideshare.net/silkcharm•blog at http://laurelpapworth.com •email laurel@laurelpapworth.com•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast

reference

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Title of Slide

•Bullets•test•test•tes•tes

reference

Section Header

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